Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Marisol Pulido

Toronto

Summary

Digital marketing leader with 15+ years of experience driving innovative strategies, optimizing performance, and exceeding KPIs. Skilled in goal-setting, team leadership, and building strong relationships to deliver sustained growth.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Account Director

Essencemediacom
05.2023 - Current
  • Consistently met or exceeded KPIs and performance metrics by making data-informed optimizations to enhance performance.
  • Drive marketing transformation by collaborating with cross-functional teams to develop integrated marketing solutions that drove measurable results for Dell Technologies and Sony Playstation.
  • Lead a team of digital marketing specialists to execute successful campaigns and provide strategic recommendations, leveraging insights to optimize audience engagement and maximize ROAS.


Account Manager, Programmatic

Essencemediacom
01.2021 - 05.2023
  • Define strategy and manage programmatic campaigns for Dell, Yeti the Ministry of Health in Canada driving higher KPIs by 10%
  • Research and evaluate the best programmatic avenues, including campaign creation and execution f
  • Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients

Manager, Marketplace Operation

Omnicom Media Group
11.2019 - 06.2020
  • Led programmatic strategies for 7 brands, including eCommerce such as PetSmart which surpassed ROI goals by 15%
  • Managed successful relationships with publishers, through programmatic counterparts at digital media companies
  • Monitored effectively publisher performance, website analytics, inventory quality, brand safety and scale
  • Handled accurate connections between PMP Inventory Pipelines deals for display, video, audio & emerging channel

Lead, Digital Mentor

OMD
08.2017 - 12.2018
  • Led and managed a high-performance digital team of 15+ direct reports increasing acceleration of clients and them to reach KPIs.
  • Worked closely with C-level management and clients leveraging performance with Nissan, Renault, Mitsubishi, Levi´s, Docker´s, Kimberly Clark, Bacardi, Barilla & new Business
  • Manage effectively digital strategies cross-functional global and local teams in acquiring new business, achieving two new clients

Director, Digital Account

OMD
11.2014 - 07.2017
  • Developed impactful digital strategies of 16 brands to drive the client's business development
  • Achieved 3 best cases of digital strategies subscribed in awards, winning an Effie award with McDonald's
  • Solidified workflow processes, strengthen client relationships, and improved communications supporting client advocacy
  • Trained and managed a team of six digital specialists and discussed issues to provide resolution and apply best practices

Manager, Client Services

ADJUST DSP
07.2013 - 10.2014
  • Developed and executed effective programmatic strategies, achieving KPIs with multiple channels such as Video, Display, and Native Ads
  • Established a new communication workflow, boosting efficiency across multi-disciplinary teams to achieve campaign results, increasing performance by 20%
  • Evaluated programmatic inventory suppliers by assessing quality and performance, maximizing business operational efficiency by 15%

Coordinator, LATAM Ads Ops

WPP MEDIACOM
02.2011 - 06.2013
  • Coordinated and executed highly successful digital strategies for eCommerce Hotels in Latin-American, surpassing the ROI goal of over 25% across social, programmatic and search
  • Planned thoughtful strategies multi-channel in social media, SEM, Programmatic, video, and direct buying for Volkswagen and Warner Bros in Argentina, Mexico, Colombia, and Venezuela

Manager Sr, Ads Ops

EL TIEMPO
01.2009 - 02.2011
  • Company Overview: Digital Publisher
  • Managed and implemented effective ad operations and trafficking processes for 15 brands as the publisher's side of the business
  • Provided direction and problem-solving support, coaching a team of two reports to work thoughtfully and independently
  • Operated and owned the ad stack of the ad Server from the publisher site E-planning
  • Digital Publisher

Education

Certificate -

Pathway University
Toronto, ON
01.2019

Certificate - Integral Business Marketing

Anahuac University
Mexico
01.2014

Bachelor Degree - Business Administration

Agustiniana University
Colombia
01.2013

Skills

  • Digital Media Strategy
  • Programmatic Ecosystem
  • DV360, The Trade Desk DSP
  • Amazon, Yahoo, Quantcast DSP
  • SEM SA360
  • Social Platforms Advertiser
  • Google Ads Manager
  • Ad Server (GCM350)
  • Media strategy eCommerce
  • Google Analytics
  • Data collection and analysis
  • Problem resolution
  • Verbal and written communication
  • Client relationship management
  • Complex Problem-solving
  • Digital marketing strategy
  • Team management
  • Cross-functional team coordination
  • Business analysis

Certification

  • Google Analytics Certificate
  • DV360 Certificate
  • Campaign Manager Certification
  • Google Analytics Qualification
  • Snapchat Advertiser Core Values
  • Facebook Blueprint Media Planning Professional
  • Amazon Advertiser Accreditation
  • Verizon DSP Certificate
  • The Trade Desk Certificate - Practitioner

Timeline

Account Director

Essencemediacom
05.2023 - Current

Account Manager, Programmatic

Essencemediacom
01.2021 - 05.2023

Manager, Marketplace Operation

Omnicom Media Group
11.2019 - 06.2020

Lead, Digital Mentor

OMD
08.2017 - 12.2018

Director, Digital Account

OMD
11.2014 - 07.2017

Manager, Client Services

ADJUST DSP
07.2013 - 10.2014

Coordinator, LATAM Ads Ops

WPP MEDIACOM
02.2011 - 06.2013

Manager Sr, Ads Ops

EL TIEMPO
01.2009 - 02.2011

Certificate -

Pathway University

Certificate - Integral Business Marketing

Anahuac University

Bachelor Degree - Business Administration

Agustiniana University

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Marisol Pulido