Marisol Pulido
Toronto
Summary
Digital marketing leader with 15+ years of experience driving innovative strategies, optimizing performance, and exceeding KPIs. Skilled in goal-setting, team leadership, and building strong relationships to deliver sustained growth.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Account Director
Essencemediacom
05.2023 - Current
- Consistently met or exceeded KPIs and performance metrics by making data-informed optimizations to enhance performance.
- Drive marketing transformation by collaborating with cross-functional teams to develop integrated marketing solutions that drove measurable results for Dell Technologies and Sony Playstation.
- Lead a team of digital marketing specialists to execute successful campaigns and provide strategic recommendations, leveraging insights to optimize audience engagement and maximize ROAS.
Account Manager, Programmatic
Essencemediacom
01.2021 - 05.2023
- Define strategy and manage programmatic campaigns for Dell, Yeti the Ministry of Health in Canada driving higher KPIs by 10%
- Research and evaluate the best programmatic avenues, including campaign creation and execution f
- Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients
Manager, Marketplace Operation
Omnicom Media Group
11.2019 - 06.2020
- Led programmatic strategies for 7 brands, including eCommerce such as PetSmart which surpassed ROI goals by 15%
- Managed successful relationships with publishers, through programmatic counterparts at digital media companies
- Monitored effectively publisher performance, website analytics, inventory quality, brand safety and scale
- Handled accurate connections between PMP Inventory Pipelines deals for display, video, audio & emerging channel
Lead, Digital Mentor
OMD
08.2017 - 12.2018
- Led and managed a high-performance digital team of 15+ direct reports increasing acceleration of clients and them to reach KPIs.
- Worked closely with C-level management and clients leveraging performance with Nissan, Renault, Mitsubishi, Levi´s, Docker´s, Kimberly Clark, Bacardi, Barilla & new Business
- Manage effectively digital strategies cross-functional global and local teams in acquiring new business, achieving two new clients
Director, Digital Account
OMD
11.2014 - 07.2017
- Developed impactful digital strategies of 16 brands to drive the client's business development
- Achieved 3 best cases of digital strategies subscribed in awards, winning an Effie award with McDonald's
- Solidified workflow processes, strengthen client relationships, and improved communications supporting client advocacy
- Trained and managed a team of six digital specialists and discussed issues to provide resolution and apply best practices
Manager, Client Services
ADJUST DSP
07.2013 - 10.2014
- Developed and executed effective programmatic strategies, achieving KPIs with multiple channels such as Video, Display, and Native Ads
- Established a new communication workflow, boosting efficiency across multi-disciplinary teams to achieve campaign results, increasing performance by 20%
- Evaluated programmatic inventory suppliers by assessing quality and performance, maximizing business operational efficiency by 15%
Coordinator, LATAM Ads Ops
WPP MEDIACOM
02.2011 - 06.2013
- Coordinated and executed highly successful digital strategies for eCommerce Hotels in Latin-American, surpassing the ROI goal of over 25% across social, programmatic and search
- Planned thoughtful strategies multi-channel in social media, SEM, Programmatic, video, and direct buying for Volkswagen and Warner Bros in Argentina, Mexico, Colombia, and Venezuela
Manager Sr, Ads Ops
EL TIEMPO
01.2009 - 02.2011
- Company Overview: Digital Publisher
- Managed and implemented effective ad operations and trafficking processes for 15 brands as the publisher's side of the business
- Provided direction and problem-solving support, coaching a team of two reports to work thoughtfully and independently
- Operated and owned the ad stack of the ad Server from the publisher site E-planning
- Digital Publisher
Education
Certificate -
Pathway University
Toronto, ON01.2019
Certificate - Integral Business Marketing
Anahuac University
Mexico01.2014
Bachelor Degree - Business Administration
Agustiniana University
Colombia01.2013
Skills
- Digital Media Strategy
- Programmatic Ecosystem
- DV360, The Trade Desk DSP
- Amazon, Yahoo, Quantcast DSP
- SEM SA360
- Social Platforms Advertiser
- Google Ads Manager
- Ad Server (GCM350)
- Media strategy eCommerce
- Google Analytics
- Data collection and analysis
- Problem resolution
- Verbal and written communication
- Client relationship management
- Complex Problem-solving
- Digital marketing strategy
- Team management
- Cross-functional team coordination
- Business analysis
Certification
- Google Analytics Certificate
- DV360 Certificate
- Campaign Manager Certification
- Google Analytics Qualification
- Snapchat Advertiser Core Values
- Facebook Blueprint Media Planning Professional
- Amazon Advertiser Accreditation
- Verizon DSP Certificate
- The Trade Desk Certificate - Practitioner
Timeline
Account Director
Essencemediacom
05.2023 - Current
Account Manager, Programmatic
Essencemediacom
01.2021 - 05.2023
Manager, Marketplace Operation
Omnicom Media Group
11.2019 - 06.2020
Lead, Digital Mentor
OMD
08.2017 - 12.2018
Director, Digital Account
OMD
11.2014 - 07.2017
Manager, Client Services
ADJUST DSP
07.2013 - 10.2014
Coordinator, LATAM Ads Ops
WPP MEDIACOM
02.2011 - 06.2013
Manager Sr, Ads Ops
EL TIEMPO
01.2009 - 02.2011
Certificate -
Pathway University
Certificate - Integral Business Marketing
Anahuac University
Bachelor Degree - Business Administration
Agustiniana University
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