MARIA FERNANDA HERRERA ARELLANO

In seeking professional growth, I created OCTAL, one of my biggest personal achievements. Octal was a small digital marketing and design collective that offered small businesses a more accessible chance of succeeding in the digital market. Services: Commercial photography, Graphic design, Digital marketing and social media, and Marketing consultancy

• Skills: Pitching, administration, brief creation, customer service, team and project management.
• Developed and implemented strategies to measure customer satisfaction.
• Reviewed legal documents related to business operations.
• Oversaw budgeting and financial management.
• Led startup and creation of workflow planning.
• Managed sales presentations to promote services benefits.
• Oversaw project execution, phase progress, and team performance to drive on-time completion of deliverables.
• Set pricing structures according to emerging trends and demand.
• Formed and sustained strategic relationships with clients.
• Delegated work to staff, setting priorities and goals.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
• Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.

• Influencer Marketing.
• Content listening with the Sprout Social software.
• Collected, tracked, and evaluated current business and market trend data.
• Maintained templates or other reusable knowledge assets.
• Synthesized current trend data to support recommendations for action.
• Maintained or updated dashboards.
• Assisted in the preparation of reports and presentation.

• Influencer Marketing.
• Customer service.
• In-house Marketing.
• Event planning.
• Created content for social media platforms to engage the community.
• Developed and implemented strategies to increase community engagement.
• Managed multiple projects simultaneously, ensuring deadlines are met.
• Engaged with customers via chatbots and WhatssApp.
• Responded to customer inquiries in a timely manner.
• Performed regular maintenance of all social media accounts.
• Provided monthly reports on community metrics and progress towards goals.
• Utilized SEO practices to increase visibility of community content.
• Created engaging content for social media posts.
• Educated community members on services, and initiatives.
• Answered calls and responded to inquiries from customers using strong active listening and open-ended questioning skills to resolve problems.

SOHIN is a Mexican healthcare company founded by Juana Ramirez, listed in the Forbes Business Promises 2016 edition, focused on patients with chronic degenerative diseases.

• Skills: Social Media management, email marketing, event management, content strategy, web development.
• Created digital communities on Facebook.
• In-house Marketing.
• Customer service.
• Email Marketing campaigns with Mailchimp.
• Built WordPress landing pages.
• Researched new trends in the digital space and adapted accordingly.
• Assisted with developing marketing plans for campaigns and promotions.
• Developed and implemented social media campaigns to increase brand awareness and engagement.
• Responded to customer inquiries in a timely manner.
• Engaged with customers via forums, chatbots, emails.
• Managed multiple projects simultaneously, ensuring deadlines are met.
• Performed regular maintenance of all social media accounts.
• Created content for social media platforms to engage the community.
• Developed and implemented strategies to increase community engagement.
• Developed comprehensive documentation for internal use.
• Educated community members on products, services, and initiatives.
• Created engaging content for social media posts.
• Negotiated with vendors and service providers for community events.
• Utilized SEO practices to increase visibility of community content.
• Developed and enforced community guidelines to maintain a positive environment.
• Monitored community conversations and provided timely responses to inquiries.
• Analyzed community engagement data to inform future strategies.
• Provided monthly reports on community metrics and progress towards goals.

• Skills: Photoshop (Basic), storyboarding, video production, storytelling, and graphic design.
• Created content for social media platforms to engage the community.
• Developed and implemented strategies to increase community engagement.
• Managed multiple projects simultaneously, ensuring deadlines are met.
• Compiled reports on website traffic, conversions, and other metrics.
• Monitored online conversations and provided constructive feedback.
• Involved in social media campaigns to increase brand awareness and engagement.
• Performed regular maintenance of all social media accounts.
• Researched new trends in the digital space and adapted accordingly.

• Skills: Storytelling, copywriting, blog SEO.
• Created notes and articles focused on beauty, entertainment, glamour, and trends.
• Optimized website content using best practices for SEO.
• Conducted keyword research and analysis to optimize search engine optimization efforts.