Maria Amor Latumbo

Co-founded and led the establishment of a start-up real estate agency, managing all aspects of sales, leasing, recruitment, and business development. Oversaw company setup, licensing, and operational systems while building and training a high-performing team.

• Company Formation & Operations: Led key start-up functions, including corporate tax registration, visa processing, and banking setup to ensure full regulatory compliance and operational readiness.
• Strategic Leadership: Designed and implemented sales and leasing frameworks, business plans, and growth strategies aligned with company objectives.
• Business Development: Secured exclusive property listings and built a robust client network across residential and commercial sectors.
• Team Building & Recruitment: Recruited, trained, and managed sales and leasing professionals, establishing company culture, performance metrics, and incentive programs.
• Operational Excellence: Implemented CRM systems, streamlined processes, and developed policies to support sustainable growth and efficient service delivery.
• Client & Partner Relations: Cultivated long-term relationships with developers, landlords, and corporate clients to drive repeat business and referrals.
• Brand Development: Collaborated on marketing initiatives, digital campaigns, and corporate branding to position the agency competitively in the market.
• Reporting & Performance Management: Tracked sales performance, market trends, and financial outcomes to guide strategic decisions.

Key Achievements:

• Successfully established all legal, financial, and operational frameworks to launch the agency.
• Built the sales and leasing team from the ground up.
• Formed strategic partnerships with major developers and key institutional clients.

• Developed marketing strategies targeting retail and residential clients to generate leads.
• Conducted direct proposals to retailers for available locations.
• Analyzed tenant mix to optimize property benefits and crafted marketing plans accordingly.
• Negotiated and finalized leasing terms with prospective clients.
• Prepared lease offers, contracts, and processed client payments efficiently.
• Managed online advertisements across platforms like Property Finder, Bayut, and Dubizzle.
• Collaborated with brokers to campaign available properties aggressively.
• Compiled market survey reports analyzing local real estate trends.
• Served as first point of contact for tenant inquiries; assist with business registration, utilities, and opening schedules.
• Maintained tenant files and ensure timely release of brokers’ commissions and other administrative tasks.
• Supported project coordination by keeping retail floor plans updated and communicating community guidelines to tenants.
• Acted as leasing administrator relief annually, handling lease renewals, payment follow-ups, and client move-outs.

• Managed retail lease agreements, prepare comparative reports, and coordinate with mall management for renewals, payments, and approvals.
• Conducted market surveys to identify potential new branch locations and provide lease recommendations to management.
• Served as procurement lead and main contact for local and international suppliers for branding, printing, packaging, and display materials.
• Directed material flow, distribution, and warehouse coordination for timely delivery to all stores, including GCC regions.
• Handled shipping logistics, customs clearance, and ensure stock availability to prevent shortages.
• Maintained pricing, order, and consumption records; analyzed and update reports regularly.
• Coordinated with Marketing for promotional campaigns, supplier work assignments, and project timelines.
• Assisted the brand Manager in ordering, distributing, and implementing new branding materials across stores.
• Managed the company vehicle operations, including procurement, registration, insurance, maintenance, and driver coordination.
• Processed supplier payments, ensure timely voucher release, and support other departments with shipment and dispatch needs.
• Managed legalization of offshore business documents and coordinate with authorities for renewals.

• Streamlined leasing administration processes, including new leases, renewals, and vacancy notices.
• Ensured timely delivery of documentation with 100% accuracy.
• Provided prompt responses to tenant queries, addressing concerns effectively.
• Assisted property consultants in booking and leasing procedures.
• Developed analytical plans to enhance customer satisfaction and tenant comfort in ATRE properties.
• Maintained up-to-date leasing databases and reports, ensuring accuracy of all information.
• Managed the company's real estate property database, reflecting new acquisitions promptly.
• Produced leasing-related correspondence and notices for tenants and relevant organizations.
• Managed online advertising of property vacancies and coordinated information flow to property consultants to maximize lead generation.

• Orchestrated marketing events to enhance advertising campaigns and public relations.
• Collaborated with General Manager to devise promotional strategies boosting sales performance.
• Managed sales activities and broker programmes, consistently meeting budgetary constraints.
• Trained new agents to cultivate exceptional sales skills.
• Supervised staff to evaluate brokers' performance and recommended strategies for low sales issues.
• Planned Mall Exhibit and Showroom designs to optimise customer engagement.
• Prepared monthly sales and brokers' performance reports for informed decision-making.
• Established business partnerships to elevate company visibility and market reach.
• Led the creation of company editorial content and radio advertisements to enhance brand awareness and support sales campaigns.
• Monitored competitor activities and market trends, maintaining a tracking database and developing new strategies to increase market share.

• Developed and executed marketing strategies to promote housing projects nationwide.
• Monitored daily and monthly sales targets from property consultants and brokers.
• Facilitated company presentations and exhibits to enhance public awareness and sales performance.
• Conducted email and phone campaigns as part of advertising initiatives.
• Formulated training programs to maximise the potential of brokers and agents.
• Updated social media platforms with company promotions and marketing events.