Open To Work
Marcel Camuri
Digital Marketing Manager
Dublin,Ireland
Summary
Results-driven Digital Marketing Manager with 18+ years of hands-on experience leading and executing digital marketing strategy across multiple channels. Expert in website performance optimisation, SEO strategy and technical implementation, social media management across Instagram, Facebook and LinkedIn, email marketing automation and segmentation via MailChimp, and integrated campaign coordination. Proven ability to operate both strategically and practically: comfortable translating business goals into concrete digital initiatives while managing day-to-day execution of website updates, content creation, social scheduling, email campaigns and performance analysis. Strong track record improving conversion rates through UX optimisation, site structure improvements and call-to-action refinement. Skilled at community engagement and maintaining consistent, active brand voice across platforms. Experienced in collaborating with PR agencies to align digital and traditional marketing efforts. Analytical, detail-oriented operator who leverages data to optimise campaign performance, open rates, click-through rates and conversions across all channels.
Overview
18
18
years of professional experience
2
2
Languages
Work History
Digital Marketing Manager & Consultant
Marcel Camuri Growth Marketing
01.2008 - Current
- Lead and execute integrated digital marketing strategy across website, SEO, social media, and email for multiple clients; take full ownership of digital channel performance and campaign results.
- Website & SEO: Conduct website usability audits and implement UX improvements based on best practices; optimise site structure, content hierarchy and calls-to-action to improve conversions; manage ongoing SEO strategy and performance tracking; develop and update landing pages for campaigns and events.
- Social Media Management: Manage and grow brand presence across Instagram, Facebook and LinkedIn; develop platform-specific content strategies aligned to audience and business goals; create and schedule platform-appropriate content including graphics and campaign posts; monitor community engagement and maintain active, consistent brand voice.
- Email Marketing: Build and manage audience segmentation and automated email flows using MailChimp; plan and deliver regular campaigns including welcome sequences, promotions and re-engagement campaigns; optimise campaigns based on performance data to improve open rates, click rates and conversions.
- Campaign Coordination & PR Support: Collaborate with PR agencies and partners to align digital and traditional marketing efforts; contribute to campaign ideation and conceptual development; ensure concepts are optimised for digital engagement and audience targeting.
- Analytics & Performance Optimisation: Track and analyse campaign performance across all channels using Google Analytics and MailChimp data; use insights to optimise strategy, improve ROI and guide budget allocation; report on key metrics including conversion rates, engagement, open rates and audience growth.
- Delivered measurable results: 192% organic revenue growth, 644% organic traffic growth, and up to 45% growth across channels through strategic optimisation and consistent execution.
- Digital marketing consultancy providing integrated strategies across multiple channels.
Digital Marketing Manager
Barnardos Ireland
Dublin
07.2024 - 04.2025
- Led integrated digital marketing across website, SEO, social media and email for regulated environment organisation; owned digital channel performance and campaign delivery.
- Website & UX: Optimised website for user experience and conversion; managed content updates and information architecture; improved site performance and usability; achieved 60.7% increase in organic users.
- Social Media: Managed brand presence across Facebook, Instagram and other platforms; developed content strategy and calendar; created and scheduled regular posts; monitored engagement and community interactions.
- Email Marketing: Executed email campaigns via MailChimp; managed audience segmentation; created welcome and promotional sequences; optimised campaign performance.
- Analytics & Reporting: Used Google Analytics to track performance; measured conversion rates, engagement and user behaviour; reported results to senior leadership.
- Regulated environment organization focused on child welfare.
SEO Manager
Campsited
Dublin
06.2021 - 06.2024
- Led digital marketing strategy and execution across website, SEO, social media and email; owned website performance optimisation and drove continuous improvements to user experience and conversion rates.
- Website & SEO: Managed website strategy and roadmap; conducted ongoing usability audits and implemented UX improvements; optimised site structure and content hierarchy for clarity and conversion; managed technical and content SEO strategy across multiple European markets; achieved 192% organic revenue growth.
- Social Media: Developed and executed platform strategies across Instagram, Facebook and other channels; created and managed content calendar; produced graphics and campaign content; monitored engagement and community interactions; grew brand presence across markets.
- Email Marketing: Managed email marketing automation using MailChimp; built audience segmentation strategies; executed welcome sequences, promotional campaigns and re-engagement initiatives; optimised performance based on open rates and conversion data.
- Campaign Coordination: Coordinated integrated campaigns across channels; collaborated with content, design and commercial teams; ensured consistent messaging and brand voice; supported campaign ideation and optimisation for digital engagement.
- Analytics & Performance: Used Google Analytics and Looker to track website and campaign performance; measured conversion rates, engagement and ROI; translated insights into actionable optimisation recommendations; reported performance to senior stakeholders.
- Team Leadership: Led team of six; managed daily digital execution; ensured high standards of delivery and professional development; coached team on analytics interpretation and digital best practices.
- E-commerce scale-up focused on providing camping solutions.
SEO Manager
City Wonders
Dublin
03.2019 - 04.2020
- Managed website SEO strategy and performance; optimised site structure and content for search visibility and user experience; improved rankings and organic traffic through ongoing optimisation.
- Collaborated with teams to improve website performance, user experience and conversion rates across digital channels.
- B2B & B2C company providing tourism services.
E-commerce Manager - Digital Marketing
AJ Products
Wicklow
12.2016 - 12.2018
- Led integrated digital marketing across website, SEO, social media, email and paid channels; owned website performance and optimisation across B2B and B2C segments.
- Website & UX Optimisation: Managed website performance; conducted usability analysis; optimised site structure, content hierarchy and calls-to-action to improve conversions; developed and updated landing pages for campaigns; achieved 70% organic revenue growth.
- SEO Strategy: Implemented technical and content SEO improvements; managed keyword strategy and content optimisation; tracked performance and reported results; improved organic search visibility and rankings.
- Social Media & Community: Managed brand presence across Facebook and Instagram; developed content strategies; created and scheduled regular posts; monitored engagement and community interactions; built active, consistent brand voice.
- Email Marketing: Executed email campaigns using MailChimp; managed audience segmentation; built automated sequences for nurturing and re-engagement; optimised open rates and conversion performance.
- Campaign Coordination: Coordinated multi-channel campaigns aligned to business goals; collaborated with sales, operations and external agencies; ensured integrated execution and consistent messaging.
- Analytics: Tracked and reported on website, social and email campaign performance; used Google Analytics for conversion measurement and user journey analysis; identified optimisation opportunities.
- B2B & B2C company providing a range of products and services.
E-commerce Specialist
Mothercare plc
Dublin
08.2014 - 12.2016
- Managed eCommerce website and digital marketing; optimised website performance, user experience and conversion rates; supported social media and campaign initiatives; contributed to 30% revenue growth.
- Retailer specializing in products for mothers and children.
Web Designer & Digital Marketing Specialist
Export Edge
Dublin
12.2012 - 08.2014
- Managed website development, SEO and digital marketing strategy; improved website structure and search visibility.
- Company focused on export solutions and digital marketing.
Digital Marketing Analyst
Corpo Ideal Suplementos
01.2009 - 04.2012
- Supported digital marketing initiatives and strategy development.
- Brazilian company focused on health and wellness products.
Education
Postgraduate Diploma - Digital Marketing Practice
South East Technological University
Ireland09.2027
Diploma - Business Studies & Marketing
ECM College
Ireland 11.2012 - 11.2013
Associate of Applied Science - Web Communication Technology
Universidade Paulista
Brazil 01.2006 - 12.2007
Certification
- Google AI Essentials Specialization, Google - May 2026
- Advanced Digital Marketing, University of Maryland, United States - September 2025 - October 2025
Languages
English
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
Skills
- Website Performance Optimisation
- Usability Audits & UX Improvements
- Site Structure & Content Hierarchy
- Technical SEO Implementation
- On-Page Optimisation
- Content Strategy & Development
- Landing Page Development & Updates
- Conversion Rate Optimisation
- Keyword Research & Strategy
- Performance Tracking & Analysis
- Instagram Management & Growth
- Facebook Management & Community Building
- LinkedIn Strategy & Content
- Platform-Specific Content Strategy
- Content Creation & Scheduling
- Community Engagement & Brand Voice
- Audience Strategy & Growth
- Cross-Platform Campaigns
- MailChimp Platform Expertise
- Audience Segmentation & Management
- Automated Email Flows & Sequences
- Welcome Series
- Promotional Campaigns
- Re-Engagement Campaigns
- Performance Optimisation
- Open Rate Improvement
- Click-Through Rate Optimisation
- Conversion Tracking
- Integrated Campaign Execution
- Campaign Ideation & Conceptual Development
- PR Agency Collaboration
- Digital-Traditional Marketing Alignment
- Digital Optimisation for Engagement
- Multi-Channel Campaign Coordination
- Messaging Consistency
- Google Analytics
- MailChimp Analytics
- Performance Tracking & Measurement
- Conversion Rate Analysis
- Engagement Metrics
- Campaign ROI Measurement
- Data-Driven Optimisation
- Insight Translation
- KPI Reporting
- Performance Dashboards
- Team Management
- Agency Partnership Management
- Cross-Functional Collaboration
- Project Coordination
- Content Calendar Management
- Hands-On Execution
- Strategic Planning
- Detail-Oriented Delivery
- Professional Development
- Standards & Quality Assurance
Work Preference
Work Type
Full TimeLocation Preference
HybridRemoteSoftware
Wordpress
Woocommerce
Elementor
SEMRush
AHrefs
MOZ
Screaming Frog
Microsoft Clarity
Kling AI
Nano Banana AI
Timeline
Digital Marketing Manager
Barnardos Ireland
07.2024 - 04.2025
SEO Manager
Campsited
06.2021 - 06.2024
SEO Manager
City Wonders
03.2019 - 04.2020
E-commerce Manager - Digital Marketing
AJ Products
12.2016 - 12.2018
E-commerce Specialist
Mothercare plc
08.2014 - 12.2016
Web Designer & Digital Marketing Specialist
Export Edge
12.2012 - 08.2014
Diploma - Business Studies & Marketing
ECM College
11.2012 - 11.2013
Digital Marketing Analyst
Corpo Ideal Suplementos
01.2009 - 04.2012
Digital Marketing Manager & Consultant
Marcel Camuri Growth Marketing
01.2008 - Current
Associate of Applied Science - Web Communication Technology
Universidade Paulista
01.2006 - 12.2007
Postgraduate Diploma - Digital Marketing Practice
South East Technological University