Manasi Patel
DUBLIN,India
Summary
Data analyst with proven expertise in data analysis, processing, and ETL processes. Demonstrated proficiency in A/B testing and creating impactful visualizations and reports using Tableau, Power BI, and Excel. Strong skills in business intelligence, utilizing Python, R, SQL, and relational databases to support data-driven decision-making. Focused on leveraging analytical capabilities to improve business performance.
Overview
4
4
years of professional experience
2025
2025
years of post-secondary education
Work history
Digital Marketing Analyst
B21 Sports Private Limited
Vadadora, India
01.2023 - 05.2023
- Extracted, cleaned, and analyzed digital marketing data to evaluate campaign performance and effectiveness.
- Developed and maintained interactive dashboards and comprehensive reports to track audience engagement, ad metrics, and ROI.
- Identified key trends and insights to provide actionable recommendations for optimizing online campaigns and increasing user engagement.
- Collaborated with marketing and social media teams to support data-driven strategy development and enhance overall campaign impact.
Associate Consultant - Functional
Mastek Enterprise Solutions Pvt. Ltd.
Ahmedabad , India
11.2021 - 10.2022
- Analyzed business requirements and supported implementation of Oracle Cloud applications.
- Specialized in Oracle Core Talent and Data Migration modules.
- Conducted functional testing and ensured successful deployment of Oracle solutions.
- Collaborated with cross-functional teams to optimize cloud-based business processes.
- Technology: Oracle Cloud
Junior Data Analyst
JNP BPO
, India
04.2019 - 08.2021
- Collected and analyzed web traffic data using Google Analytics to evaluate user behavior.
- Cleaned and pre-processed large datasets using Python to ensure efficient analysis.
- Tracked key engagement metrics such as bounce rate, session duration, and traffic sources.
- Designed data visualizations to identify patterns in website navigation.
- Collaborated with the product team to recommend UX improvements based on behavioral insights.
Education
Post Graduate Diploma (PGD) - Big Data and Analytics
Griffith College
Master in Computer Application (MCAL) -
CMPICA, CHARUSAT
GujaratBachelor of Computer Application - undefined
Parul Institute of Computer Application
Skills
- Data Analysis & Processing
- Data Cleaning & Transformation
- ETL Processes
- A/B Testing and Experimentation
- Data Visualization & Reporting
- Tableau
- Power BI
- Excel
- Business Intelligence
- Dashboarding
- Python
- R
- SQL
- Relational Databases
- Customer segmentation understanding
Timeline
Digital Marketing Analyst
B21 Sports Private Limited
01.2023 - 05.2023
Associate Consultant - Functional
Mastek Enterprise Solutions Pvt. Ltd.
11.2021 - 10.2022
Junior Data Analyst
JNP BPO
04.2019 - 08.2021
Bachelor of Computer Application - undefined
Parul Institute of Computer Application
Post Graduate Diploma (PGD) - Big Data and Analytics
Griffith College
Master in Computer Application (MCAL) -
CMPICA, CHARUSAT
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