Majella Toner Downey

• Lead global Marketing, PR and Branding for a multi-market organisation, partnering with the CEO and senior leadership to achieve and exceed business goals.
  Key Achievements
• Directed integrated brand and communications transformation across four international markets, driving growth in enquiries and new business by implementing measurable brand visibility.
• Led a major 18 month value proposition programme at the direction of the CEO and Board, reshaping how the organisation articulated its value, aligning leadership teams and embedding customer centric messaging across the business.
• Planned and delivered PR activity aligned to business priorities, strengthening reputation across four international markets.
• Built and mentored a multi-disciplinary marketing team of eight and coordinated external agency partners to deliver high-impact, integrated campaigns.
• Represented the organisation at international events, proactively building strategic stakeholder relationships.

• Ireland's Largest Community Credit Union | 2017–2021
  Directed the full marketing, brand and business development strategy for a financial institution managing €300 million in assets and serving 40,000 members.
• Partnered with the CEO and Board to reposition a trusted heritage brand for a digital future.
  Key Achievements
• Led complete marketing and brand transformation that delivered business growth and modernised voice, identity, and communication channels.
• Directed collaborations with a marketing and PR agency to achieve national brand awareness for the credit union sector and a rise in digital and in person engagement and business value.
• Managed brand governance and financial-communications compliance, ensuring consistent compliant messaging.
• Oversaw and managed the financial budget for marketing and brand redevelopment, demonstrating P&L management responsibility.

• Delivered modules and managed examinations in communications, PR, event management and integrated marketing.
• External Industry Expert for Higher Education course validations.
• Reviewed academic programmes for learning outcomes, assessment quality and communications standards.

• Directed the marketing, sales and communications strategy for the Four Seasons Hotel Group to enhance market presence.
• Managed media engagement, PR activities, events, and sponsorships to elevate brand visibility.
• Overseen brand presentation, protecting brand equity, managing budgets and experiential campaign design
  

Key Achievements

• Exceeded annual sales growth targets through strategic partnerships, digital campaigns, and experience-driven promotions.
• Held full autonomy of group marketing budget management and spend allocation, consistently delivering and exceeding YOY financial targets.
• Unified tone, messaging, and visual identity across two properties, reinforcing a cohesive guest experience and market reputation.
• Served as Chairperson of the Regional Tourism Committee, building senior stakeholder relationships with government and tourism bodies to attract investment and new business in the region.