Magdalena Denkova
Cork
Summary
Creative Marketing Strategist with over 6 years of experience in a fast-paced multicultural environment, delivering impactful marketing campaigns, engaging content, and compelling storytelling across multiple channels. A data-driven and collaborative professional with expertise in brand management, customer engagement, innovation, and inclusive content strategies.
Overview
12
12
years of professional experience
Work History
Marketing & Engagement Program Manager
Amazon
12.2022 - Current
- Led external communication strategies for the Amazon's Career Choice program across Europe with the aim to strengthen Amazon Employer brand.
- Created communications and marketing materials to achieve objectives and maintain branding. Including storytelling and video production.
- Worked closely with multiple stakeholders including Public relations, Public Policy, Recruiting, Human resources, legal and others.
- Designed and executed a data-driven strategy for event management globally.
- Analyzed campaign data to track performance and optimize marketing operations, providing data-driven insights to senior leadership.
Launched new channels, products and marketing automation platforms.
Career Choice Marketing Specialist
Amazon
06.2019 - 12.2022
- Developed marketing communication strategies for Career Choice program across 14 countries, reaching over 750k employees.
- Collaborated with PR and workforce staffing teams to embed Career Choice benefits in global recruitment strategies, bolstering employer brand awareness.
- Managed content development and localization into 14 countries, across multiple channels including social media, internal Amazon communication and external blogs.
- Sourced and established partnerships with national and multinational businesses in Europe for Amazon's unique Career Choice program.
HR Advisor – People Operations
Amazon
05.2018 - 07.2019
- Facilitated in-depth focus groups with employees, collected and analyzed employee feedback to identify trends and areas for improvement. Developed detailed reports analyzing confidential employee data on a wide range of HR topics.
- Escalated and investigated legal and ethical issues, maintaining accurate and timely records.
- Additional projects: Led an on-site Up Communication committee focused on quarterly newsletter creation, marketing support, and organizing fun activities.
Business Class Flight Attendant
Emirates Airlines
09.2014 - 12.2017
- Handled over 400 passengers on average in a demanding, fast-paced environment while maintaining composure and offering an excellent customer service.
- Worked with over 150 different nationalities, learned exceptional cultural awareness.
- Provided multilingual support (English, German, Italian, Slovak, and Czech)
Purchasing Operations Clerk
Accenture
06.2013 - 09.2014
- Supported supplier negotiations and streamlined purchasing processes, ensuring high-quality service delivery to clients.
- Created process improvements, including a supplier list and quality check system, reducing operational inefficiencies.
Education
Certificate (L8) - Leadership And Transformational Change
MTU
Cork06-2024
Certificate (Level 8) - Digital Marketing
MTU
Cork, Ireland01-2019
Master of Arts - Massmedia Communication And Marketing
Panevropská Vysoká Škola
Bratislava06-2014
Skills
- Marketing strategy
- Storytelling
- Video production
- Communication Skills
- Project management
- Creative Writing
- Corporate branding
- Multichannel campaign management
- Data driven decision making
- Adobe creative suite
- Canva
Additional Information
LinkedIn: www.linkedin.com/in/magdalenadenkova
Languages
Slovak
Native language
English
Proficient
C2
Czech
Proficient
C2
Italian
Advanced
C1
German
Upper intermediate
B2
Timeline
Marketing & Engagement Program Manager
Amazon
12.2022 - Current
Career Choice Marketing Specialist
Amazon
06.2019 - 12.2022
HR Advisor – People Operations
Amazon
05.2018 - 07.2019
Business Class Flight Attendant
Emirates Airlines
09.2014 - 12.2017
Purchasing Operations Clerk
Accenture
06.2013 - 09.2014
Certificate (L8) - Leadership And Transformational Change
MTU
Certificate (Level 8) - Digital Marketing
MTU
Master of Arts - Massmedia Communication And Marketing
Panevropská Vysoká Škola
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