Magdalena Bodzek
Dublin,L
Summary
Results-driven Account Manager with a proven 5 years of experience in online advertising.
My key strengths include a deep understanding of the digital ecosystem, the ability to strategically manage relationships with both internal and external stakeholders, as well as effectively implementing and driving product growth adoption and delivering ambitious revenue goals.
I am seeking challenges where I can leverage my results-orientation, analytical thinking, and advanced interpersonal skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Manager, PL LCS, Retail
Google
01.2025 - Current
- Manage Media Expert accounts, ensuring alignment with business goals and driving satisfaction.
- Working with second biggest retailer in Poland.
- Achieved H1 ambition bonus and being on good track to achieve it again in H2.
- 50% revenue growth YoY on Black Friday.
- Drive customer growth (22% QTD y/y) by achieving client's business & marketing objectives.
- Internal and external stakeholder management, building strong relationships with client and agency.
- Pitching, consulting, building compelling narratives.
Senior SEM Specialist
Taranko
09.2022 - 01.2025
- Coordinated with cross-functional teams to ensure seamless integration of SEM strategies into overall marketing plans.
- Researched and analyzed industry trends to inform search marketing strategies.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Maintained strong relationships with external partners such as Google representatives, ensuring optimal support for ongoing initiatives and access to updates or beta features when available.
- Managed budget allocation across multiple channels, maximizing efficiency in ad spend distribution based on campaign goals.
SEM Specialist
Data.rocks
11.2021 - 08.2022
- Identified growth opportunities through regular analysis of campaign performance data and industry trends.
- Owned portfolio of clients.
- Managed SEM budgets and tracked campaign performance.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
Marketing Specialist
MSHG
03.2021 - 10.2021
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
Google Ads Account Manager
TTEC
10.2020 - 03.2021
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
Education
Masters - Marketing & Logistics
Jagiellonian University
Krakow, Poland07.2023
Licencjat - Comparative Literature
Jagiellonian University
Krakow, Poland06.2013
Skills
- Online marketing strategy
- Data-driven decision making
- Relationship management
- Budget management
- Strategic account development
- Teamwork and collaboration
- Excellent communication
- Sales techniques
- Google Ads
- GA4
- Meta Ads
Certification
Advanced Emotional Intelligence Skills for Business
University of Oxford
AI Concepts: Introduction
University of Oxford
Languages
Polish
Native or Bilingual
English
Full Professional
Timeline
Account Manager, PL LCS, Retail
Google
01.2025 - Current
Senior SEM Specialist
Taranko
09.2022 - 01.2025
SEM Specialist
Data.rocks
11.2021 - 08.2022
Marketing Specialist
MSHG
03.2021 - 10.2021
Google Ads Account Manager
TTEC
10.2020 - 03.2021
Masters - Marketing & Logistics
Jagiellonian University
Licencjat - Comparative Literature
Jagiellonian University