Luísa Lima
Senior Affiliate Manager
Dublin
Summary
Strategic-thinking, results-driven Account and Sales Manager with over 4 years of experience building strong partnerships, enhancing brand success, improving marketing sales channels, and driving sales.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Affiliate Account Manager & Sales Executive
Gaming Innovation Group
Malta
4 2022 - Current
- Closed €100k+ in deals per month (new and existing partners) + acquired 10 new partners, on average, per month.
- Surpassed individual sales targets between 20% and 45%, every quarter.
- Currently managing a portfolio of 100 partners; Creating long-term relationships with partners, improving deals, finding cross-selling opportunities, and onboarding new partners.
- Communicate effectively with the SEO and Finance teams. Conducted regular account reviews to propose innovative products or services, strategically maximizing revenue, and enhancing overall client satisfaction.
- Conducted ROI analyses, translating insights into actionable strategies, and effectively communicated findings to both the team and stakeholders.
B2B & B2C CVM Marketing Lead
Vodafone
Malta, County Mayo
03.2020 - 04.2022
- Manage and monitor marketing budget and forecast sales with Finance on a weekly basis.
- Led Customer Value Management (CVM) initiatives for the Business and Customer Unit segments, strategically managing postpaid subscriber base marketing, churn, and value management strategies. Successfully reducing churn in 22%, and increasing the base by 10%.
- Identified market gaps and product opportunities through comprehensive data analysis, leveraging insights to drive informed decision-making.
- Implemented rigorous KPI management and reporting processes, ensuring transparent and effective performance tracking.
- Developed, executed, and evaluated customer campaigns, aligning strategies with organizational goals and optimizing outcomes.
Finance Analyst
NOS SGPS
Porto, Portugal
04.2019 - 04.2020
- Oversaw the preparation of transfer pricing documents, ensuring accuracy and compliance with regulatory requirements.
- Engaged in tax compliance, advisory, and tax due diligence work as part of a collaborative team effort.
- Evaluated tax and litigation processes to identify areas for improvement and ensure adherence to legal requirements.
Education
Master of Science - Economics
Faculty of Economics
University Of Porto 10.2016 - 10.2019
Bachelor in Management -
Faculty of Economics
University Of Porto 09.2013 - 09.2016
Skills
Upsell Opportunities
Data/ Sales Analytics
Relationship Building
Negotiating Tactics
Business Development
Project Management
Stakeholder Management
Campaign Management
Team Work
Critical Thinking
Presentations
MS Office
Proficiency with CRM Systems
Websites
Languages
Portuguese (Native)
English (Fluent)
Spanish (Intermediary)
Timeline
B2B & B2C CVM Marketing Lead
Vodafone
03.2020 - 04.2022
Finance Analyst
NOS SGPS
04.2019 - 04.2020
Master of Science - Economics
Faculty of Economics
10.2016 - 10.2019
Bachelor in Management -
Faculty of Economics
09.2013 - 09.2016
Affiliate Account Manager & Sales Executive
Gaming Innovation Group
4 2022 - Current
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