Luke Wynne
Celbridge
Summary
Results-driven Sales Development Representative with 7+ years at IBM, specialising in Hybrid Cloud, Storage, Power, IBM Z, Security, and Data. Proven track record of exceeding targets through high-impact outbound prospecting, partner-led growth, and strong ownership of the marketing and sales funnel. Recognised globally by senior IBM leadership for entrepreneurial mindset, exceptional conversion rates, and multi-brand contribution. Strong collaborator with DSSs, IBM Business Partners, sellers, and ecosystem partners, consistently driving pipeline creation and revenue across UKI and EMEA.
Overview
8
8
years of professional experience
Work History
Sales Development Representative Hybrid Cloud, Storage & Power Systems Hardware & Guardium
IBM
02.2025 - Current
- Drove top-of-funnel pipeline growth across Hybrid Cloud, Storage, and Power Systems through structured outbound prospecting via email, calls, LinkedIn, and campaigns to enhance lead generation.
- Qualified and progressed opportunities within marketing funnel frameworks (MQL - SQL - pipeline) to ensure alignment with sales strategies.
- Engaged senior stakeholders to identify business challenges and effectively positioned IBM infrastructure solutions to address their needs.
- Partner closely with Bps's Technical Specialists, DSSs, and IBM Business Partners to align outreach and progress deals.
- Maintain accurate pipeline management and forecasting via CRM.
- Support customers with infrastructure modernisation, including storage virtualisation, cloud migration, Data security and performance optimisation.
- Scheduled and conducted follow-up meetings to move prospects through the sales funnel effectively.
- Managed and nurtured leads through the sales pipeline, progressing them from initial contact to qualification.
- Developed a deep understanding of product offerings to confidently address questions and overcome objections.
- Fostered strong relationships with potential clients by providing timely follow-ups and personalised communication.
- Developed engaging sales pitches to promote products and services of company.
Systems Sales Development Representative Power & Storage
IBM
02.2022 - 02.2025
- Owned outbound prospecting for Power Systems and Storage accounts across UKI.
- Executed targeted campaigns aligned to marketing initiatives and partner motions.
- Worked collaboratively with IBM Business Partners and internal sales teams to co-sell and progress opportunities.
- Generated qualified pipeline through cold outreach, account mapping, and solution-led conversations.
- Consistently supported quarterly targets through disciplined pipeline creation and deal progression.
- Participated in regular training sessions to refine sales skills and stay ahead of market developments.
- Coordinated with sales and marketing departments to align efforts and streamline the lead generation process.
- Retained extensive knowledge of product range to knowledgeably answer customer queries and deliver professional presentations.
Digital Development Representative UKI Storage
IBM
08.2019 - 02.2022
- Educated organisations on next-generation storage and server solutions, including multi-cloud architectures.
- Supported customers in understanding the value of AI-driven storage management and hybrid cloud models.
- Developed early-stage opportunities through digital outreach and inbound lead qualification.
- Acted as a bridge between marketing, sales, and technical teams.
Technical Support Representative (Musgrave Account)
IBM
Dublin
07.2018 - 08.2019
- Provided front-line technical support via in person, phone and email (up to 30 calls per day) while meeting strict SLAs.
- Diagnosed and resolved issues across Windows OS, Microsoft Office, Active Directory, hardware, and networking.
- Maintained high customer satisfaction through clear communication and ownership of issues to resolution.
- Used ticketing systems to manage workload and track service performance.
- Dublin
Skills
- Hybrid Cloud
- Storage
- Power
- IBM Z
- Security
- Data
- Outbound Prospecting
- Partner-led Growth
- Marketing and Sales Funnel Management
- Pipeline Creation
- Revenue Generation
- CRM
- Storage Virtualisation
- Cloud Migration
- Performance Optimisation
- Account Mapping
- Solution-led Conversations
- Digital Outreach
- Inbound Lead Qualification
- Technical Support
- Windows OS
- Microsoft Office
- Active Directory
- Hardware Troubleshooting
- Networking
- Ticketing Systems
- Five9
- Salesloft
Accomplishments
- IBM QCAP Award - 1H 2025
- Entrepreneur Award 2025
- Recognised globally for exceptional SDR performance and contribution to UKI and EMEA Sales Development.
- Recognised by senior IBM leadership across multiple brands, with direct acknowledgements from Mike Kehoe, Juliet Macrae, and Bill Unsworth.
Timeline
Sales Development Representative Hybrid Cloud, Storage & Power Systems Hardware & Guardium
IBM
02.2025 - Current
Systems Sales Development Representative Power & Storage
IBM
02.2022 - 02.2025
Digital Development Representative UKI Storage
IBM
08.2019 - 02.2022
Technical Support Representative (Musgrave Account)
IBM
07.2018 - 08.2019