Lucianne Killeen

• Lead the development and implementation of the Bank’s Sponsorship Communications Strategy, including managing the Title Sponsorship of the Irish Olympic and Paralympic Teams for Paris 2024.
• Drive national and local sponsorship communications and event activations, collaborating with external agency partners, managing public relations, and executing both internal and external events.
• Create compelling social media content and partner with internal stakeholders to deliver impactful sponsorship campaigns that align with brand positioning and drive audience engagement.
• Support the implementation of a Sponsorship Measurement Framework to track and report on sponsorship impact, ROI, and performance against objectives.
• Manage relationships with external partners, including rights holders, ambassadors, and agencies, ensuring alignment with brand goals and strategic sponsorship objectives.
• Contribute to sponsorship negotiations, proposals, and contracts in collaboration with Legal and Procurement teams.
• Oversee the Bank's ambassador programme, including ambassador identification, onboarding, and ongoing relationship management.
• Drive multi-channel sponsorship activation through owned, earned, and paid media to promote the Bank’s sponsorship initiatives.
• Develop and execute sponsorship communications across various platforms, including in-branch, digital, and social media, ensuring alignment with overall marketing strategy.
• Manage and execute internal communications to engage colleagues and promote sponsorship activities internally.
• Support sponsorship and community events, ensuring high standards of execution and meeting logistical requirements.
• Collaborate with Retail teams to deliver local sponsorship activations that align with business development objectives.
• Use the Sponsorship Measurement Framework to track and report on the effectiveness of campaigns, and provide quarterly updates to the Executive Committee and Board.

I held the position of Marketing Assistant in PTSB supporting the wider marketing team on the execution of all through-the-line campaigns. I worked in an agile dynamic environment at a time of huge change in the retail banking landscape in Ireland. The function was multi-faceted/ channel and required daily interaction with our senior executives and external partners.

Responsibilities Included:

• Supporting the execution of through-the-line marketing campaigns across multiple channels in a fast-paced, dynamic retail banking environment.
• Coordinating local marketing for 75 branches, including the integration of 25 Ulster Bank branches into the network.
• Acting as brand custodian for in-branch collateral, collaborating with Legal, Compliance, and other departments to ensure all marketing materials align with brand guidelines.
• Independently managed a €300K collateral budget, ensuring efficient use of resources.
• Assisted in delivering the Marketing Effectiveness Framework, including Share of Voice reporting, econometrics, and campaign impact analysis.
• Collaborated with Marketing Communications and Design teams to ensure timely and on-brand delivery of marketing activities.
• Built and maintained relationships with retail partners to support in-branch events and regional sponsorships.
• Augmented local marketing efforts through advertorials, radio partnerships, and social media planning.
• Worked with external agencies on creative, media, and print campaigns to deliver integrated marketing solutions.
• Served as Deputy Communications Lead for internal staff communications via the Workvivo platform.

• Fully qualified barista
• Bartender with mixology training
• Trained by renowned wine expert David Whelehan and sommelier Martina Delaney

• Worked on promotional events
• Participated in focus groups
• Participated in advertising shoots
• Worked as a temporary receptionist, handling all phone calls and initial meetings with clients and agency workers.