Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Lucas Vianna Gonçalves

Dublin

Summary

Strategist and Consultant in Online Advertising for Local Businesses. My focus is on identifying and building brand personas, aligning the best media strategies to communicate effectively with the target audience to introduce them to the ideal brands for their profile, thereby increasing sales for my clients.

Overview

8
8
years of professional experience
1
1
Certification

Work History

CMO

Beat Anúncios Online
Rio De Janeiro
07.2020 - Current
  • Digital Marketing Specialist and Consultant with a focus on online advertising. Responsible for planning, implementing, and optimizing campaigns on online advertising platforms such as Google, Facebook, Instagram, and YouTube, aimed at increasing sales for agency clients and local businesses.

Marketing Analyst

Shopping Fashion Mall (Saphyr Shopping Centers)
Rio De Janeiro
02.2018 - 07.2019

Development of marketing and administrative activities related to supporting strategic projects, controlling and paying suppliers in the area, market research, branding work, advertising and promotional campaigns, events, preparation of briefings, and press relations. This role includes acting as an interface between the company and agencies, working on the standardization and projection of the company brand, aiming to achieve commercial objectives and business development.

Marketing Intern

Citroën (Grupo SHC)
Rio De Janeiro
01.2016 - 11.2017
  • Writing advertisements for used vehicles, promoting the company's visual identity, analyzing and executing lead and sales graphs. Strategic planning to increase leads based on marketing concepts. Monitoring promotional strategies in the market.

Education

Bachelor's Degree in Advertising And Public Relations - Public Relations, Advertising, And Applied Communication

Fluminense Federal University (UFF)
Niterói, Rio De Janeiro
12-2019

Skills

  • Customer Segmentation
  • User Experience
  • Advertising Campaigns
  • Partnership Development
  • Creative Direction
  • Media Buying
  • Web Analytics
  • Multicultural Marketing
  • Mobile marketing
  • Direct marketing campaigns
  • Social Media Engagement
  • Campaign Management
  • Sales Strategies

Languages

Portuguese
First Language
English
Upper Intermediate (B2)
B2
Spanish
Intermediate (B1)
B1

Certification

  • Google Ads Certified

Timeline

CMO

Beat Anúncios Online
07.2020 - Current

Marketing Analyst

Shopping Fashion Mall (Saphyr Shopping Centers)
02.2018 - 07.2019

Marketing Intern

Citroën (Grupo SHC)
01.2016 - 11.2017

Bachelor's Degree in Advertising And Public Relations - Public Relations, Advertising, And Applied Communication

Fluminense Federal University (UFF)
Lucas Vianna Gonçalves