Lauren Goggin
South Boston,VA
Summary
Passionate about creating engaging content and fostering online communities, developed within a dynamic social media environment. Skilled in analytics and content strategy, looking to transition into a new position. Utilizes storytelling and audience engagement techniques to drive impactful results.
Overview
4
4
years of professional experience
Work History
Influencer Campaign Specialist
CJ Affiliate
08.2024 - Current
- Managed influencer marketing campaigns, ensuring alignment with brand goals.
- Negotiated influencer rates and managed contract agreements.
- Served as the primary liaison between influencers and the Macy's brand, ensuring smooth communication and collaboration.
- Contributed to the development and execution of influencer marketing strategies to drive brand growth.
- Oversaw Macy's Motom platform and community, enhancing the Creator's engagement and content quality.
- Utilized CreatorIQ to streamline and manage influencer campaign workflows.
- Conducted in-depth research to identify top-performing influencers aligned with campaign objectives.
- Built and nurtured a network of beauty industry influencers to support Macy's marketing efforts.
- Enhanced brand visibility and engagement through targeted high-impact influencer campaigns.
- Fostered a supportive influencer community centered around collaboration.
- Analyzed engagement metrics to optimize posting schedules and drive maximum impact.
- Continuously monitored campaign performance, using data insights to refine strategies and improve outcomes.
Client Partnerships Associate
CJ Affiliate
06.2023 - Current
- Coordinate media placements with clients and publishers according to set budgets and objectives
- Craft newsletters and generate links on behalf of clients to update publishers on the latest collections and promotions
- Analyze placement performance to offer data-driven recommendations aligned with client objectives
- Create and deliver presentations to executive-level clients during quarterly planning sessions
- Cultivate and manage relationships with mid-tier and long-tail publishers on behalf of advertisers, conveying expectations, sharing best practices, disseminating offers and promotions, and providing account updates to an expanding publisher base
- Utilize data analytics tools to provide strategic recommendations aimed at enhancing client performance in the realm of marketing programs
- Identify, recruit, and assess new publishers to augment reach and revenue growth
- Utilize data interpretation skills to produce and analyze reports reflecting program performance
- Assist advertisers in optimizing the effectiveness and efficiency of their affiliate expenditure through insightful data analysis
Account Coordinator
Matter Communications
08.2022 - 06.2023
- Prepared account organizational documents such as meeting agendas, action items, quarterly reports, and other client communications and correspondence
- Built and managed in-depth media and analyst lists
- Conducted media research including editorial calendars, speaking opportunities, award opportunities, and industry relevant news scans
- Maintained current work-in-progress records and archives of past project information via Office 365 and Google Suite
- Drafted content including bylines, press releases, award submissions, speaking proposals/abstracts, quotes, commentaries, pitches, and briefing documents
- Secured client media opportunities in trade, business, and other outlets
Public Relations Intern
Matter Communications
05.2022 - 08.2022
- Provided administrative support to senior team members
- Built and managed media lists in support of specific strategic initiatives
- Monitored trade publications and other reputable media outlets for relevant mentions and industry news
- Compiled the top news stories in the industry each week to distribute to company executives
- Prepared social media posts for the client's LinkedIn, Facebook, and Twitter pages
Communications Intern
Massachusetts Health and Hospital Association
05.2021 - 05.2021
- Provided administrative support to senior team members
- Developed original content for blog posts and website articles~ over 50+
- Proofread and edited materials prepared by all staff to check and correct spelling and grammar
- Prepared social media posts
- Monitored media outlets for members and kept track of important news
- Negotiated with advertising professionals to find best possible prices for ad space
- Drafted a weekly newsletter to MHA members using Cision PR Newswire
Education
High School Diploma -
Bishop Feehan High School
Attleboro, MABachelor of Science - Communications, Public Relations
Boston University
Boston, MA05.2022
Timeline
Influencer Campaign Specialist
CJ Affiliate
08.2024 - Current
Client Partnerships Associate
CJ Affiliate
06.2023 - Current
Account Coordinator
Matter Communications
08.2022 - 06.2023
Public Relations Intern
Matter Communications
05.2022 - 08.2022
Communications Intern
Massachusetts Health and Hospital Association
05.2021 - 05.2021
Bachelor of Science - Communications, Public Relations
Boston University
High School Diploma -
Bishop Feehan High School
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