Lauren Donnelly
Dublin, Ireland
Summary
Results-driven Event Manager with over three years of experience delivering end-to-end corporate events, experiential marketing programmes and high-impact brand experiences. Skilled in developing event strategies, managing large-scale third-party events, overseeing sponsorship activations and executing seamless onsite experiences from concept through to completion. Experienced in managing complex logistics, vendor relationships, budgets and cross-functional collaboration to deliver events aligned with business objectives.
Strong understanding of using data-driven insights to measure event success, including KPI tracking, ROI analysis, lead generation, pipeline contribution and post-event optimisation. Recognised for improving operational processes, enhancing attendee engagement and delivering professional, brand-aligned experiences in fast-paced environments. A proactive and collaborative professional with a strong ability to manage multiple priorities, solve challenges under pressure and create impactful events that support wider marketing and commercial goals.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Event Manager
Origina
Dublin
2025.01 - Current
- Lead the end-to-end strategy, planning and execution of internal and external events, including company-wide meetings, Sales Kick-Offs, customer engagement programmes and large-scale enterprise trade shows.
- Own the full event lifecycle from concept to completion, managing logistics, vendor sourcing, booth design and configuration, shipping, asset coordination, staffing, onsite operations and post-event analysis.
- Drive third-party event strategy and execution, managing sponsorship activations, attendee engagement initiatives, brand presence and performance measurement to maximise event impact.
- Assess sponsorship opportunities and activation investments by analysing business objectives, audience value and expected pipeline return, ensuring spend decisions are data-driven and commercially aligned.
- Support contract negotiations, supplier management and vendor partnerships to deliver high-quality experiences while maintaining budget control and operational efficiency.
- Measure and report on event performance through KPI tracking, ROI analysis, budget management, lead generation, opportunity influence and pipeline contribution to demonstrate business impact.
- Deliver seamless onsite execution in fast-paced environments through detailed preparation, proactive risk management, contingency planning and confident problem-solving under pressure.
- Collaborate cross-functionally with Marketing, Sales, HR, leadership and wider teams to develop integrated event strategies, ensure alignment and deliver consistent brand experiences.
- Deliver seamless onsite execution in fast-paced environments through detailed preparation, proactive risk management, contingency planning and confident problem-solving under pressure.
- Identify emerging event opportunities, industry trends and innovative experiential approaches to strengthen brand visibility, audience engagement and market presence.
Event and Marketing Co-Ordinator
Origina
Dublin
2022.11 - 2025.01
- Assisting with Event planning, development and implementation, including venue selection, vendor negotiations, event setup and day-of-event management.
- Owning Event marketing related activities such as email and social media campaigns.
- Sourcing branded merchandise to use for event giveaways and corporate gifting.
- Collaborating with external vendors such as venues and caterers, navigating with tight schedules.
- Maintaining adherence to budgets and tracking all expenses.
- Tracking Event metrics to evaluate success and identify opportunities for improvement.
- Managing multiple projects simultaneously.
Education
Bachelor of Arts - Marketing
Dublin Business School
Dublin 2022.09 - 2026.04
Skills
- Project Management
- Budget Management
- Communication
- Attention to Detail
- Problem Solving
- Creativity and Innovation
- Organisation
- Leadership
Websites
Affiliations
- Step Up Mentor at Solas Project
References
References available upon request
Timeline
Event Manager
Origina
2025.01 - Current
Event and Marketing Co-Ordinator
Origina
2022.11 - 2025.01
Bachelor of Arts - Marketing
Dublin Business School
2022.09 - 2026.04