Laura Plunkett

Articulate is a full-service communications agency based in NYC that specializes in luxury wines and spirits. While I was previously an Account Manager at Articulate, I was promoted to Global Head of Media upon my decision to return to Dublin which allows me to continue working remotely with travel back every month.

• I lead media strategy and execution across our entire client portfolio, creating detailed media plans, feeding into client responses, and press forecasts.
• Manage a growing team of six to seven staff members, ensuring KPIs are being met, and client satisfaction is achieved.
• Create press materials, such as press releases, key messages, pitches, and more.
• Collaborate cross-functionally to develop unique story angles to achieve maximum media exposure for our clients.
• Manage and handle celebrities and client partners for press interviews, event appearances, and more.
• Aid in the production and planning of events and press trips
• Support the head of strategy in creating new client pitches, responses to briefs, and client ideation
• Organise press events, interviews, photo shoots, and other PR activities.
• Manage clients such as Pernod Ricard (Irish Distillers), Beam Suntory, Campari Group, and Proximo Spirits.

The VIPR agency is a small agency operating between Paris and NYC. I was hired as a freelance consultant for twelve months, where I had the unique opportunity to work closely with the founder, representing some of the world's leading fine dining restaurants and hotels, including The Plaza, The Ritz Paris, Nobu, and more.

• I created press releases, media pitches, and PR plans across all clients.
• Built and maintained relationships with leading journalists within the hospitality sector and beyond.
• Organized high-end restaurant openings, press events, and press trips.
• Secured feature coverage across top tier luxury publications and broadcast media

KLG is a full service PR agency based out of NYC specialising in celebrity and luxury spirits. This role marked by first full time job in the industry and introduced me to the NYC media landscape.

• I built and updated press lists.
• Drafted media materials for manager approval
• Created guest lists for high-profile celebrity events and working the door.
• Secured evergreen coverage for clients
• Monitored press, news and current affairs across the industry

The Peggy Siegal Company was the leading talent and celebrity PR agency in the U.S. We worked closely with the Academy Awards to coordinate and execute movie premieres, launch events, and talent panels.

• I created and managed guest lists for premieres and luncheons.
• Liaised with members of the Academy Awards, talent, and agents, coordinating travel and itineraries.
• Drafted press materials and tip sheets for press red carpets