Lancy Lorance
Kochi
Summary
Results-driven Business Development Manager with expertise in revenue growth, strategic partnerships, and brand positioning. Skilled in market analysis, customer engagement, and data-driven strategies. Passionate about marketing and brand management, with a vision to lead in the industry.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Business Development Manager
Dhathri Ayurveda
06.2024 - Current
- Spearheaded business development, sales, and marketing initiatives for the hospitality division of Dhathri Ayurveda, driving a ₹15 lakh revenue increase in six months through strategic planning and execution.
- Identified growth opportunities, developed data-driven sales strategies, and executed targeted marketing campaigns to enhance brand visibility and market penetration.
- Led cross-functional collaboration to optimize customer acquisition, retention, and revenue expansion.
Brand Executive
Optima Response Management PVT Ltd
10.2023 - 05.2024
- Managed multiple brand projects and marketing campaigns simultaneously, ensuring timely execution and alignment with client objectives.
- Led and collaborated with cross-functional teams (social media, SEO, creative, web design, and editing) to develop and implement integrated brand campaigns.
- Conceptualized, pitched, and executed multi-channel marketing strategies (online and offline) to drive brand awareness, engagement, and business growth.
- Successfully executed campaigns for TTK Healthcare (Good Home & Skore), SPR India (Real Estate & Construction), and The Shri Ram Universal School (Chennai).
Education
MBA - Marketing & Finance
Cochin University of Science & Technology
06-2023
B.Sc - BOTANY
St. Alberts College (Autonomous)
03-2020
12th - Science Stream
Cardinal Higher Secondary School
03-2017
Skills
- Active Listening
- Analytical thinking
- Creative Thinking
- Communication Skill
- Negotiation skill
- Conflict resolution
- Digital Marketing
- Microsoft (Excel, Word, Powerpoint)
- Sales
Certification
Digital Marketing Pro course, Mycaptain
Languages
English
Full Professional
Hindi
Professional Working
Malayalam
Native or Bilingual
Tamil
Professional Working
Personal Information
- Age: 25
- Date of Birth: 10/12/99
Timeline
Business Development Manager
Dhathri Ayurveda
06.2024 - Current
Brand Executive
Optima Response Management PVT Ltd
10.2023 - 05.2024
MBA - Marketing & Finance
Cochin University of Science & Technology
B.Sc - BOTANY
St. Alberts College (Autonomous)
12th - Science Stream
Cardinal Higher Secondary School
Similar Profiles
KARUBAKI PATNAIKKARUBAKI PATNAIK
Senior Executive - Talent Acquisition at Jiva AyurvedaSenior Executive - Talent Acquisition at Jiva Ayurveda
Chinchu SkariaChinchu Skaria
Finance Manager at Adirekha Ayurveda Private LimitedFinance Manager at Adirekha Ayurveda Private Limited
Neetha Bin KrishnaNeetha Bin Krishna
Medical Officer at Adri AyurvedaMedical Officer at Adri Ayurveda