Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kriti Meena

Celbridge

Summary

I'm a recent Master's graduate in Business Analytics who a Stamp 1G visa in process, with four years of experience in Business Development. I transitioned to business analysis to take on a more innovative role in decision-making and problem-solving. My Business development experience honed my analytical skills, instilled a keen eye for detail, and reinforced the importance of data quality. My academic background equipped me with critical thinking, analytical and problem-solving abilities. I'm passionate about deriving actionable insights from data to drive business strategies and innovation. With my unique combination of hands-on business experience and advanced analytics expertise, I am well-equipped to be a valuable asset in today’s data-driven business environment.

Overview

5
5
years of professional experience

Work History

Cashier

Centra
Celbridge, Ireland
06.2024 - Current
  • Interacted with customers, offering assistance and information about products and services available in the store.
  • Maintained consistent stock levels by promptly stocking shelves.
  • Completed daily tasks to maintain cleanliness and organization, ensuring optimal productivity.
  • Handled customer transactions by issuing receipts, refunds, credits and change promptly.
  • Performed other duties as assigned by management.

Marketing Analyst

Ghar Ki Kheti
Bhopal, India
09.2022 - 08.2023
  • Performed extensive market research investigations for B2B and B2C industries to identify target demographics, assess competitive environment, and formulate pricing strategies.
  • Devised and implemented result-oriented strategies to maximize brand recognition, interaction, and patronage.
  • Engaged in interview processes with experts across different industries including scientists, government officials, distributors, and farmers to obtain crucial market trend data and understand customer preferences. Published resulting interviews on YouTube for enhanced brand exposure.
  • Executed an organic growth strategy, achieving 18000+ YouTube subscribers and 10000+ Instagram followers within one year across English and regional language accounts.
  • Developed data visualization and analysis system to support decision-making and optimize marketing strategies.

Senior Business Development Associate

ACC
Bhopal, India
05.2020 - 10.2022
  • Led a team of ten talented associates and interns, while continuously learning and applying talent management strategies to nurture overall growth and success.
  • Facilitating day-to-day operations involving active delegation, client management, and sales targets.
  • Managing project coordination, planning, and implementation across various departments at different sites.
  • Analyzed, planned, and executed lead generation strategies utilizing Facebook Ads, Google Ads, and other platforms, consistently meeting or exceeding targets with a 30% success rate.
  • Developed comprehensive digital plans through monthly calendars to strategically organize and execute marketing initiatives.
  • Conducted thorough competitor analysis on a quarterly basis to inform strategic decision-making and maintain a competitive edge.

Business Development Associate

ACC
Bhopal, India
07.2019 - 04.2020
  • Initiated contact and pitched to diverse customers, generating leads through cold-calling, references, emails, and social media platforms, resulting in a 50% conversion rate.
  • Communicating with 150+ customers daily to ensure satisfied services, answer questions, and facilitate conflict resolution.
  • Managed multiple escalations on-site and off-site, resolving issues efficiently and maintaining a 95% satisfaction rate among clients.
  • Maintained a seamless record of efficient customer servicing and feedback.
  • Negotiated pricing agreements with vendors and clients.

Education

Master of Science - Business Analytics

National University of Ireland, Maynooth
Ireland
11-2024

Bachelor of Commerce - Management

Institute For Excellence in Higher Education
Bhopal, India
06-2019

Skills

Visualisation Tools : Tableau , Power BI

Excel (VLookup, Conditional Formatting, Pivot Tables)

Predictive analysis - TOPISIS , AHP

Analytical Tools: SPSS, MATLAB

  • Competitive Analysis
  • Product Development
  • Project Management
  • Consulting

Accomplishments

  • Serving as President of the Graduate Society at NUIM, driving initiatives to enhance postgraduate student engagement and support.
  • Represented Maynooth University as a Postgraduate Ambassador, advocating for the university's programs and opportunities.
  • Led the Vocational Cell as Pilot for two consecutive years (2018-2019), facilitating connections between students and industry professionals.
  • Secured victory in an Entrepreneurship Fest during an inter-stream competition at the undergraduate institute, showcasing strategic and innovative thinking in 2018.
  • Spearheaded the Convocation Event for Diploma Distribution in 2019.

Timeline

Cashier

Centra
06.2024 - Current

Marketing Analyst

Ghar Ki Kheti
09.2022 - 08.2023

Senior Business Development Associate

ACC
05.2020 - 10.2022

Business Development Associate

ACC
07.2019 - 04.2020

Master of Science - Business Analytics

National University of Ireland, Maynooth

Bachelor of Commerce - Management

Institute For Excellence in Higher Education

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Kriti Meena