Kristin Abolins
Riverbank,CA
Summary
Customer-focused team leader with a proven track record of enhancing membership engagement and sales through innovative marketing strategies and exceptional customer service. Skilled in CRM software and team management. Expert in staff development and problem-solving, driving company growth and member satisfaction.
Overview
29
29
years of professional experience
Work History
Member Services Manager
Gallo
Modesto, CA
01.2021 - 07.2024
- Managed all wine club, administrative, and ecommerce sales for four luxury brands.
- Supervised a team of staff members, providing coaching and professional development opportunities, resulting in overall improvement in performance metrics.
- Oversaw the recruitment, hiring, onboarding, and ongoing training processes for new team members, helping build a skilled workforce committed to delivering excellent results for our organization.
- Conducted regular analysis of membership data to identify trends and areas for improvement, leading to informed decision-making on program offerings.
- Evaluated current services offered based on feedback from both members and staff to make necessary adjustments or improvements.
- Managed budgets for membership programs and services, ensuring cost-effectiveness without compromising on quality or member satisfaction levels.
- Collaborated on multiple occasions with other departments in planning and implementation of technical platforms, including CRM, email marketing, and telephone management systems.
- Streamlined inventory processes for member-exclusive and retail wines to prevent stock discrepancies.
- Managed targeted email marketing campaigns to drive online and retail revenue growth and customer engagement.
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
DTC Manager
Gallo
Woodinville, WA
05.2016 - 12.2020
- Managed team of wine club representatives to effectively resolve customer concerns or disputes in a timely manner, maintaining high standards of professionalism.
- Developed comprehensive training programs for staff, resulting in improved customer loyalty and staff satisfaction.
- Boosted Wine Club membership sales through strategic marketing initiatives and targeted promotions.
- Reduced attrition through methods such as member surveys, loyalty rewards, and personal interaction with members.
- Created, managed, and optimized social media, newsletters and email campaigns designed to increase membership and brand engagement, including analysis and reporting to demonstrate success.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Wine Club Assistant Manager
Gallo
Woodinvile, WA
06.2012 - 06.2016
- · Developed and implemented new membership campaigns, resulting in increased membership.
- · Developed marketing materials such as flyers, posters, and social media posts to promote club services and events.
- · Enhanced communication between staff members by organizing regular team meetings and sharing information about ongoing promotions or changes in policies.
- · Increased event participation by promoting club activities through various marketing channels.
- · Processed new memberships accurately and expediently, ensuring a smooth onboarding process.
Wine Club Representative
Ascentia Wine Estates
Woodinville, WA
11.2011 - 06.2012
- Streamlined registration processes for new members, reducing wait times and enhancing overall experience.
- Collaborated with management on strategic planning efforts, contributing to long-term growth objectives for the club.
- Enhanced club member satisfaction by providing exceptional customer service and addressing concerns promptly.
Wine Educator
Ascentia Wine Estates
Woodinville, WA
09.2009 - 10.2011
- Improved customer satisfaction through personalized attention and expert guidance on wine selection.
- Collaborated with winery staff to create unique tasting experiences tailored to customer preferences.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
Fixed Income Research Associate
Loomis Sayles Funds
Boston, MA
11.1997 - 07.2003
- Assisted in the development of new research proposals, resulting in increased funding opportunities and project growth potential. Created and maintained reports, spreadsheets, and documents outlining key details.
- Leveraged knowledge of financial market structures, including current and historical results, to identify attractive investment opportunities within different fixed income asset classes.
- Conducted comprehensive credit analysis on corporate bonds, assessing financial strength and overall creditworthiness. Developed and tracked key operational and financial performance metrics against strategic objectives.
Administrative Assistant
Wellington Management
Boston, MA
06.1995 - 11.1997
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
- Managed expense reports for executive staff members, ensuring accurate documentation of spending for budgeting purposes.
- Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
Education
Bachelor of Arts - Psychology
Ohio University
Athens, OHNo Degree - Business Administration And Management
Babson College
Wellesley, MASkills
- Staff training and development
- Team management
- Problem-solving abilities
- Customer service expertise
- CRM software
- Attention to detail
Timeline
Member Services Manager
Gallo
01.2021 - 07.2024
DTC Manager
Gallo
05.2016 - 12.2020
Wine Club Assistant Manager
Gallo
06.2012 - 06.2016
Wine Club Representative
Ascentia Wine Estates
11.2011 - 06.2012
Wine Educator
Ascentia Wine Estates
09.2009 - 10.2011
Fixed Income Research Associate
Loomis Sayles Funds
11.1997 - 07.2003
Administrative Assistant
Wellington Management
06.1995 - 11.1997
Bachelor of Arts - Psychology
Ohio University
No Degree - Business Administration And Management
Babson College