Kristin Abolins
Riverbank,CA
Summary
Customer-focused team leader with a proven track record of enhancing membership engagement and sales through innovative marketing strategies and exceptional customer service. Skilled in CRM software and team management. Expert in staff development and problem-solving, driving company growth and member satisfaction.
Overview
29
29
years of professional experience
Work History
Member Services Manager
Gallo
01.2021 - 07.2024
- Managed all wine club, administrative, and ecommerce sales for four luxury brands.
- Supervised a team of staff members, providing coaching and professional development opportunities, resulting in overall improvement in performance metrics.
- Oversaw the recruitment, hiring, onboarding, and ongoing training processes for new team members, helping build a skilled workforce committed to delivering excellent results for our organization.
- Conducted regular analysis of membership data to identify trends and areas for improvement, leading to informed decision-making on program offerings.
- Evaluated current services offered based on feedback from both members and staff to make necessary adjustments or improvements.
- Managed budgets for membership programs and services, ensuring cost-effectiveness without compromising on quality or member satisfaction levels.
- Collaborated on multiple occasions with other departments in planning and implementation of technical platforms, including CRM, email marketing, and telephone management systems.
- Streamlined inventory processes for member-exclusive and retail wines to prevent stock discrepancies.
- Managed targeted email marketing campaigns to drive online and retail revenue growth and customer engagement.
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
DTC Manager
Gallo
05.2016 - 12.2020
- Managed team of wine club representatives to effectively resolve customer concerns or disputes in a timely manner, maintaining high standards of professionalism.
- Developed comprehensive training programs for staff, resulting in improved customer loyalty and staff satisfaction.
- Boosted Wine Club membership sales through strategic marketing initiatives and targeted promotions.
- Reduced attrition through methods such as member surveys, loyalty rewards, and personal interaction with members.
- Created, managed, and optimized social media, newsletters and email campaigns designed to increase membership and brand engagement, including analysis and reporting to demonstrate success.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Wine Club Assistant Manager
Gallo
06.2012 - 06.2016
- · Developed and implemented new membership campaigns, resulting in increased membership.
- · Developed marketing materials such as flyers, posters, and social media posts to promote club services and events.
- · Enhanced communication between staff members by organizing regular team meetings and sharing information about ongoing promotions or changes in policies.
- · Increased event participation by promoting club activities through various marketing channels.
- · Processed new memberships accurately and expediently, ensuring a smooth onboarding process.
Wine Club Representative
Ascentia Wine Estates
11.2011 - 06.2012
- Streamlined registration processes for new members, reducing wait times and enhancing overall experience.
- Collaborated with management on strategic planning efforts, contributing to long-term growth objectives for the club.
- Enhanced club member satisfaction by providing exceptional customer service and addressing concerns promptly.
Wine Educator
Ascentia Wine Estates
09.2009 - 10.2011
- Improved customer satisfaction through personalized attention and expert guidance on wine selection.
- Collaborated with winery staff to create unique tasting experiences tailored to customer preferences.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
Fixed Income Research Associate
Loomis Sayles Funds
11.1997 - 07.2003
- Assisted in the development of new research proposals, resulting in increased funding opportunities and project growth potential. Created and maintained reports, spreadsheets, and documents outlining key details.
- Leveraged knowledge of financial market structures, including current and historical results, to identify attractive investment opportunities within different fixed income asset classes.
- Conducted comprehensive credit analysis on corporate bonds, assessing financial strength and overall creditworthiness. Developed and tracked key operational and financial performance metrics against strategic objectives.
Administrative Assistant
Wellington Management
06.1995 - 11.1997
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
- Managed expense reports for executive staff members, ensuring accurate documentation of spending for budgeting purposes.
- Collaborated on special projects as assigned by leadership, contributing research findings or coordinating event logistics as needed for success.
Education
Bachelor of Arts - Psychology
Ohio University
Athens, OHNo Degree - Business Administration And Management
Babson College
Wellesley, MASkills
- Staff training and development
- Team management
- Problem-solving abilities
- Customer service expertise
- CRM software
- Attention to detail
Timeline
Member Services Manager
Gallo
01.2021 - 07.2024
DTC Manager
Gallo
05.2016 - 12.2020
Wine Club Assistant Manager
Gallo
06.2012 - 06.2016
Wine Club Representative
Ascentia Wine Estates
11.2011 - 06.2012
Wine Educator
Ascentia Wine Estates
09.2009 - 10.2011
Fixed Income Research Associate
Loomis Sayles Funds
11.1997 - 07.2003
Administrative Assistant
Wellington Management
06.1995 - 11.1997
Bachelor of Arts - Psychology
Ohio University
No Degree - Business Administration And Management
Babson College
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