Kieran Sheehan
Cork
Summary
Digital marketing and growth professional with 10+ years' experience helping FMCG, retail and B2B organisations accelerate commercial performance through digital advertising, customer engagement, analytics and strategic partnerships. Experienced in developing growth strategies, identifying revenue opportunities and influencing senior stakeholders across international organisations. Proven track record delivering measurable commercial impact including 20% year-on-year eCommerce growth, €200,000 incremental gross profit and a €600,000 new revenue stream.
Overview
6
6
years of professional experience
Work History
eCommerce Lead
Mark Anthony Brands International
04.2025 - Current
- Led digital growth initiatives across international FMCG brands and retail partners in North America and Europe.
- Delivered 20% year-on-year eCommerce revenue growth by identifying commercial opportunities and implementing data-driven optimisation strategies.
- Built strategic relationships with retailer and internal stakeholders to improve online visibility, customer engagement and commercial performance.
- Leveraged Profitero, Stackline and NIQ insights to identify growth drivers, prioritise opportunities and influence strategic decision-making.
- Presented performance insights and recommendations to senior commercial, marketing and leadership stakeholders.
- Created an SEO/AEO capability programme adopted across multiple brands to improve discoverability and future-proof digital content.
B2B Content Specialist
HEINEKEN Ireland
02.2024 - 04.2025
- Generated €200k incremental gross profit through targeted B2B digital marketing campaigns and customer communication activity.
- Planned and executed integrated B2B digital campaigns across multiple channels to improve customer engagement and commercial performance.
- Managed CRM and digital customer communications, monitored performance, and identified optimisation opportunities to enhance customer engagement.
- Analysed campaign and customer data to evaluate performance and shape future activities that supported revenue growth initiatives.
- Developed and presented eCommerce and digital performance insights to domestic and global stakeholders, translating data into clear business recommendations.
- Coordinated campaign delivery with internal stakeholders and agency partners, ensuring consistent execution and timely delivery.
Digital Marketing Assistant Brand Manager
Musgrave Retail Partners Ireland
05.2022 - 01.2024
- Planned and executed multi-channel campaigns across PPC, paid social, CRM, digital audio, and retailer channels.
- Developed digital leaflet and reporting structure, resulting in 165% year-on-year increase in views.
- Supported integrated digital marketing campaigns, enhancing retailer engagement for online shopping.
Digital Operations Executive
Musgrave Retail Partners Ireland
09.2020 - 04.2022
- Launched 1000+ new product lines, creating an online revenue stream worth over €600k.
- Optimised website through A/B testing, resulting in increased conversion rates and improved user engagement.
- Managed website operations, digital merchandising, analytics, and product launch activities, enhancing overall customer experience for SuperValu online shopping.
Education
Certified - Data & Web Analytics
Digital Marketing Institute
01-2022
Postgraduate Diploma - FMCG Marketing
University College Cork
2012
Bachelor of Arts - Economics
University College Cork
2011
Presentation Brothers College Cork
Cork01-2008
Skills
- eCommerce strategy
- SEO/AEO optimisation
- CRO
- Digital marketing
- Online merchandising
- Commercial Growth Strategy
- Client Relationship Management
- Revenue Growth
- Stakeholder Engagement
- Data analytics
- PPC & Paid Social
- Campaign management
- CRM management
- Project management
- Cross-functional collaboration
- PPC & Paid Social
Timeline
eCommerce Lead
Mark Anthony Brands International
04.2025 - Current
B2B Content Specialist
HEINEKEN Ireland
02.2024 - 04.2025
Digital Marketing Assistant Brand Manager
Musgrave Retail Partners Ireland
05.2022 - 01.2024
Digital Operations Executive
Musgrave Retail Partners Ireland
09.2020 - 04.2022
Certified - Data & Web Analytics
Digital Marketing Institute
Postgraduate Diploma - FMCG Marketing
University College Cork
Bachelor of Arts - Economics
University College Cork
Presentation Brothers College Cork