Kelly Moraldo
Dublin,L
Summary
Results-driven marketing manager with a proven track record of successful campaigns and brand growth. Expertise in managing multimodal communication and marketing campaigns across various platforms, including Twitter, YouTube, Instagram, Pinterest, Snapchat, LinkedIn, Facebook, Google, and TikTok. Skilled in leading cross-functional teams and implementing strategic marketing initiatives. Utilizes market analysis and consumer insights to optimize product positioning and drive sales. Committed to fostering a high-performing and inclusive team environment while consistently achieving exceptional results.
Overview
7
7
years of professional experience
Work History
Growth Marketing Manager
Hanover France SAS
01.2020 - 08.2024
- Assume overall responsibility for the company's marketing strategy, overseeing a team of 4 individuals and reporting directly to the General Manager France in order to drive brand awareness, customer acquisition, and revenue growth
- Design and execute multi channels successful marketing strategies with a focus on the Digital Marketing
- Monitor and optimize SEO, SEA, UX, and UI performance to maximize online visibility and generate qualified leads
- Implemented data-driven marketing initiatives, leveraging analytics and customer insights to optimize campaign performance and ROI
- Established partnerships with key stakeholders, including sales teams, product development, and external agencies, to reach successful marketing campaigns
- Established and nurtured strategic partnerships with key stakeholders, including industry influencers, media outlets, and strategic allies, to amplify brand visibility and market reach
- Using several tools such as Click-Up, Canva, Google Ads, Salesforce
- Developed a global and geopolitical understanding of the world and trade through frequent travels
Gemmologist Trader & Trainer
ING/EIG Monaco
01.2018 - 01.2020
- Developed profitable trading strategies by conducting thorough market analysis and identifying trends.
- Assessed hourly market conditions to look for hedge and arbitrage opportunities.
- Collaborated with sales teams to educate customers on the unique characteristics and values of various gemstones.
- Developed partnerships with reputable suppliers, ensuring a diverse selection of high-quality gemstones for clients.
- Increased corporate sales revenue by developing and implementing targeted sales strategies.
- Increased consumer sales by developing and implementing effective sales strategies.
- Economical skills: purchasing gems and international business negotiations
- Shared and transmitted gemmology knowledge through training activities with effective communication skills
Education
MBA - Luxury Management Marketing & Luxury Brand
ISG Luxury Management
01.2022
Bachelor - Gemmology
ING
01.2018
Skills
- Market analysis
- Sales and Marketing Leadership
- Brand development
- Sales and Marketing Acumen
- Digital marketing
- Campaign management
Personal Qualities
- Visionary and results-driven.
- Ability to work under pressure and meet deadlines.
- Adaptability and resilience.
- Multitasking and continuous learner.
- Initiative and team motivation to lead the team to success.
- Successful athlete in martial arts and horseback riding.
Languages
French
Native language
English
Proficient
C2
Italian
Upper intermediate
B2
Timeline
Growth Marketing Manager
Hanover France SAS
01.2020 - 08.2024
Gemmologist Trader & Trainer
ING/EIG Monaco
01.2018 - 01.2020
MBA - Luxury Management Marketing & Luxury Brand
ISG Luxury Management
Bachelor - Gemmology
ING
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