Summary
Overview
Work History
Education
Skills
LinkedIn
Timeline
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Keith Herwood

Keith Herwood

Business Development Executive
Castlegar

Summary

Sales professional with 10+ years experience managing full sales cycles, consistently exceeding targets through strategic prospecting and strong client relationships. Skilled in B2B business development, account management, and pipeline management in fast-paced, results-driven environments.

Overview

10
10
years of professional experience
21
21
years of post-secondary education

Work History

Business Development Executive

Industrial Info Resources Inc.
04.2024 - Current
  • Proactively generate leads and drive top-of-funnel activity through high-volume outbound calling and email outreach.
  • Secure and schedule online demonstrations by clearly communicating the value of market intelligence and tailored insights.
  • Run discovery calls to understand client pain points, define business needs, and position relevant platform solutions.
  • Prepare and deliver customized proposals based on client goals, leading commercial negotiations to close deals.
  • Own the entire sales cycle—from first contact to signed agreement—while consistently working to exceed monthly KPIs.
  • Maintain a healthy, active pipeline through daily prospecting, follow-ups, and consistent engagement.
  • Diligently log all activity and opportunities into the internal CRM, ensuring accurate reporting and forecasting.

Sales Account Manager

PEL Group
04.2022 - 04.2024
  • Own and manage a portfolio of Tier 1 accounts, delivering consistent revenue growth through strategic relationship-building and value-driven selling.
  • Navigate the full sales cycle—from prospecting and needs assessment to negotiation and onboarding—while using SAP CRM to track pipeline and forecast performance.
  • Consistently exceed sales targets through data-driven decision-making and tailored client engagement strategies.
  • Identify upsell and cross-sell opportunities, boosting account profitability and increasing wallet share across a technical B2B customer base.
  • Act as the key liaison between inside and field sales teams to drive aligned go-to-market strategies and accelerate deal velocity.
  • Lead the acquisition and onboarding of new clients, including due diligence, account setup, and long-term strategy alignment.
  • Resolve client challenges proactively, ensuring high levels of satisfaction and long-term retention.

Sales Associate & Online Administrator

Kieran Moran Car Sales
08.2020 - 03.2022
  • Manage full sales cycle for Tier 1 accounts—from prospecting and onboarding to retention and growth.
  • Use SAP CRM to track pipeline activity, analyze performance, and adjust strategy to hit targets.
  • Handle quotations, negotiate pricing, and close deals while maintaining a strong customer focus.
  • Identify and act on upselling and cross-selling opportunities to grow account value.
  • Collaborate closely with field sales reps to align on strategy and provide seamless client support.
  • Set up new business accounts, including needs assessment, onboarding, and long-term planning.
  • Quickly resolve client issues, maintaining high satisfaction and account retention.

Sales Team Leader

Lifestyle Sports
08.2017 - 03.2020
  • Led a high-performing sales team to consistently exceed key performance indicators (KPIs) in a fast-paced retail environment.
  • Directed commercial floor activities, implemented action plans, and deployed staff based on real-time sales analytics.
  • Owned daily sales reporting and financial reconciliation, preparing reports for senior leadership including the CEO.
  • Oversaw stock flow, visual merchandising, and commercial strategy to align store performance with corporate objectives.
  • Mentored and coached new staff, playing a key role in recruitment, training, and performance development.

Sales Field Operator

Energizing Plus
06.2015 - 03.2017
  • Hunted new business aggressively in the field, generating a steady stream of qualified leads and closing high-volume sales deals.
  • Managed the entire sales lifecycle independently—from initial outreach to post-sale follow-up—consistently meeting or exceeding monthly quotas.
  • Delivered engaging in-person presentations and demos, building trust with prospective clients and converting cold leads into long-term customers.
  • Collaborated cross-functionally to develop go-to-market strategies and fine-tune positioning in a competitive energy market.
  • Organized client meetings, route planning, and logistics autonomously to maximize face-time and productivity.

Education

Bachelor of Science - Science

National University of Ireland, Galway
Galway, Ireland
04.2001 - 01.2022

Skills

  • Full-Cycle Sales – Prospecting, discovery, pitching, proposal creation, closing, and post-sale follow-up
  • Lead Generation & Cold Outreach
  • Pipeline & CRM Management
  • Consultative Selling – Needs analysis and solution-based selling
  • Negotiation & Deal Closing
  • SaaS / Platform Demos – Conducting and booking live product demos
  • Communication – Confident, clear, and compelling verbal and written communication
  • Resilience & Adaptability – Comfortable working in fast-paced, target-driven environments

LinkedIn

https://www.linkedin.com/in/keith-herwood-91531b1b0/

Timeline

Business Development Executive

Industrial Info Resources Inc.
04.2024 - Current

Sales Account Manager

PEL Group
04.2022 - 04.2024

Sales Associate & Online Administrator

Kieran Moran Car Sales
08.2020 - 03.2022

Sales Team Leader

Lifestyle Sports
08.2017 - 03.2020

Sales Field Operator

Energizing Plus
06.2015 - 03.2017

Bachelor of Science - Science

National University of Ireland, Galway
04.2001 - 01.2022

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