Katlego Mashigo
Bettystown
Summary
Commercially driven Business Development professional with experience across FMCG, retail, and operational environments, including hands-on experience within Irish Distillers. Proven track record in managing retail accounts, delivering KPI targets, and driving distribution, visibility, and sales performance across a defined territory.
Experienced in building strong customer relationships, executing commercial and promotional activity, and using data and insights to identify growth opportunities. Highly proficient in territory management, in store execution, and maintaining high standards of brand visibility across independent and national accounts.
Strong experience working in KPI driven environments, managing multiple priorities independently, and consistently delivering high levels of execution across business development , account management, and customer engagement.
Overview
2027
2027
years of professional experience
Work History
Business Development Executive
Irish Distillers (Pernod Ricard)
01.2025 - Current
- Managed a portfolio of retail and independent accounts across the assigned territory, maintaining a consistent 95–96% call compliance rate over a two-year period while delivering strong customer engagement and commercial execution.
- Delivered agreed distribution, visibility, and sales performance targets by achieving 92% core SKU distribution across managed accounts, including 100% distribution within O’Brien’s stores.
- Drove commercial growth across independent retail accounts, including Centra and SuperValu, maintaining strong core range availability and achieving 98% facing compliance across key product lines.
- Successfully identified and executed opportunities to improve brand visibility and consumer engagement by securing additional fridge space, enhanced in-store positioning, and key accounts.
- Managed strategic retail accounts including Tesco Donore Road, one of the top-performing Tesco stores nationally, delivering: 70% floor space visibility, over 90% store-wide product distribution, and strong execution of promotional and merchandising activity.
- Achieved over 70% Irish Distillers portfolio representation within SuperValu Mullingar, strengthening product distribution, visibility, and rate of sale across the account.
- Executed large-scale seasonal activation plans during the Christmas trading period, successfully placing over seven promotional arches across the North West and East regions to support brand visibility and commercial objectives.
- Distributed and implemented over 132 POS (Point of Sale) materials, significantly exceeding KPI targets and supporting enhanced customer engagement across multiple accounts.
- Built strong working relationships with store managers, owners, and key decision makers, acting as a trusted commercial partner to identify growth opportunities and improve account performance.
- Used strong planning, organisational, and territory management skills to deliver high standards of execution across merchandising, promotional activations, account development, and customer relationship management within KPI driven environments.
- Leveraged commercial awareness and customer insights to support sales performance, optimise product placement, and identify opportunities for further distribution and account growth.
Merchandiser
Irish Distillers (Pernod Ricard)
09.2024 - 12.2024
- Independently managed merchandising and in store execution across multiple retail accounts during a period of territory transition, maintaining high operational standards without direct lead representative support.
- Delivered consistent execution of Irish Distillers brand standards across assigned stores, ensuring products were correctly stocked, merchandised, and aligned with agreed visibility objectives.
- Built and maintained strong relationships with store managers and retail teams to maximise shelf space, improve product visibility, and support commercial growth opportunities.
- Implemented point of sale promotions, seasonal activations, and in-store merchandising initiatives to drive consumer engagement and support sales performance across the territory.
- Delivered and executed 80+ POS placements during the peak Christmas trading period, supporting seasonal activation plans, increasing in store brand visibility, and exceeding merchandising KPI expectations across the territory.
- Monitored stock levels and proactively coordinated with retail accounts to minimise out of stock issues and maintain strong product availability.
- Collected and reported market insights, competitor activity, and customer feedback to support territory planning and wider sales strategy decisions.
- Demonstrated strong organisational and territory management skills by effectively managing multiple accounts and priorities within a fast paced retail environment.
- Utilised TOCO and PRL systems to manage account activity, track execution standards, monitor performance, and support territory planning, becoming highly proficient in using digital sales and reporting tools within a KPI driven environment.
Retail Sales Supervisor
WH SMITH
Dublin Airport
10.2023 - 04.2024
- Independently managed day to day shop floor operations, ensuring efficient store performance and consistently high standards of customer service within a fast paced retail environment.
- Trained and supported new staff members on store procedures, stock rotation processes, and customer service standards to maintain operational consistency and team performance.
- Maintained strong attention to detail through regular quality control checks, ensuring products met freshness standards and supplier requirements.
- Managed stock rotation and inventory organisation to minimise waste, maintain product availability, and support efficient store operations.
- Ensured compliance with health and safety procedures and company operational standards across all areas of the store.
- Developed strong communication, organisational, and customer relationship skills while working within KPI focused retail environments.
Supply Chain Manager
Johnston International
Portadown
09.2022 - 02.2023
- Oversaw end to end supply chain operations, managing incoming and outgoing goods to ensure efficient day to day warehouse and distribution processes.
- Monitored inventory levels, identified stock requirements, and prepared regular stock and performance reports for senior management to support operational planning and decision making.
- Coordinated with courier partners and logistics providers to ensure timely, accurate, and efficient delivery and dispatch operations.
- Managed communication and order coordination with major retail accounts including Asda, Sainsbury’s, and Tesco across Northern Ireland and the Republic of Ireland, ensuring accurate order fulfilment and strong customer service standards.
- Maintained clear and professional communication across email and operational channels to support collaboration between suppliers, retailers, logistics partners, and internal teams.
- Demonstrated strong organisational, problem solving, and time management skills while working within fast paced operational and customer focused environments.
- strong skills in excel and microsoft word
Retail Supervisor/ Drive operations
Krispy Kreme
Blanchardstown
10.2020 - 01.2021
- Trained and onboarded new staff for drive thru operations, ensuring adherence to company procedures, service standards, and efficient customer service delivery.
- Managed opening and closing procedures, including cash handling, securing premises, and preparing the store for daily operations in line with operational standards.
- Oversaw stock management and replenishment, ensuring accurate inventory levels and optimised product presentation to support sales performance.
- Maintained high standards of execution across a fast paced retail environment during the COVID 19 pandemic, adapting quickly to changing safety protocols and operational requirements.
- Demonstrated resilience, flexibility, and strong operational awareness while working in a high pressure, rapidly changing environment, maintaining service quality and efficiency throughout.
Lead Shop keeper
Baxter Storey
Dublin Zoo
07.2019 - 09.2019
- Managed day-to-day operations of the retail shop, ensuring a high standard of customer service and efficient sales processes.
- Supervised and trained a team of staff, fostering a positive and productive work environment.
- Monitored inventory levels, coordinated with suppliers, and ensured timely restocking of popular items.
- Handled cash transactions, reconciled daily sales, and prepared financial reports.
- Developed and implemented strategies to enhance the customer experience and drive sales growth.
Sales Manager
ZillaClick / CraftPro Consulting
- Led high stakes client meetings, delivered tailored solution presentations, and successfully negotiated and closed deals, significantly strengthening the sales pipeline and revenue performance.
- Designed and executed high impact lead generation strategies, including cold outreach, cold calling, and professional networking, consistently generating and converting qualified opportunities.
- Co-founded and established a business partnership, overseeing client acquisition, onboarding, and retention strategies to drive business growth.
- Cultivated long-term client relationships, ensuring high satisfaction and retention, resulting in repeat business and consistent revenue growth.
- Developed AI systems and gained expertise in software platforms, including Salesforce, to streamline workflows and enhance sales operations.
Education
FAI/ ETB Course - Personal Training
01-2020
BTEC - sports & exercise
Blackpool Sixth Form College
Blackpool01-2019
St Declans College
Cabra01-2017
Skills
- Professionalism and teamwork
- Leadership experience
- Commitment and dedication
- Organizational skills
- Positive attitude
- Cold calling expertise
- Quick learner
- Customer relationship management
- Sales strategy development
- Territory management
- Microsoft Excel
- Data analysis
- Stock coordination
- Client acquisition
- Strategic planning
- Commercial execution
- Sales strategies
- Client relationship building
- Local area knowledge
- Field sales visits
Languages
English
References
- Kirsten Maher - 0877017027 - Account manager
- Dominic Donoher - 0867793002 - Field Sales Manager
Timeline
Business Development Executive
Irish Distillers (Pernod Ricard)
01.2025 - Current
Merchandiser
Irish Distillers (Pernod Ricard)
09.2024 - 12.2024
Retail Sales Supervisor
WH SMITH
10.2023 - 04.2024
Supply Chain Manager
Johnston International
09.2022 - 02.2023
Retail Supervisor/ Drive operations
Krispy Kreme
10.2020 - 01.2021
Lead Shop keeper
Baxter Storey
07.2019 - 09.2019
Sales Manager
ZillaClick / CraftPro Consulting
FAI/ ETB Course - Personal Training
BTEC - sports & exercise
Blackpool Sixth Form College
St Declans College