Katharine Esterley
Dublin
Summary
Accomplished product management professional with a proven track record in product lifecycle management, sales enablement, and solution design. Successfully executed strategic roadmaps and launched high-impact marketing initiatives, leading to significant increases in user engagement and revenue. Seeking to leverage extensive experience to drive business growth and enhance product offerings at ZeroRisk.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Director, Product Management and Presales
Beeline
Dublin
05.2026 - Current
- Built and maintained an agentic marketing web application to serve as the company's social media manager, content generator, outreach engine, and marketing analytics platform.
- Created and implemented partner referral and feature upsell programs, strengthening partner engagement and driving revenue opportunities.
- Managed budget and allocated resources for diverse projects in the GTM organization, ensuring alignment with strategic goals and maximizing project outcomes.
Senior Manager, Product Marketing and Presales
Beeline
Dublin
10.2025 - 04.2026
- Developed and executed a comprehensive marketing strategy for JoinedUp, covering advertising, campaigns, messaging, sales enablement, events, and customer marketing.
- Repositioned the JoinedUp platform into a new market, increasing base annual subscription value 16x.
- Optimized digital content for AEO and SEO, driving a 138% increase in web traffic over three months.
- Designed and implemented a dedicated demo environment with automated data refresh and agentic customization workflows.
Senior Product Manager, Platform
Beeline
Dublin
03.2023 - 09.2025
- Developed cross-functional discovery and prioritization strategies, aligning feature development with architecture upgrades.
- Executed roadmap development and delivery for core platform capabilities to meet strategic objectives.
- Served on the JoinedUp steering committee, guiding product vision discussions with key strategic clients.
Associate Product Manager / Product Manager
Utmost Software
Dublin
09.2020 - 12.2022
- Promoted from APM to Product Manager in under 12 months based on performance and portfolio ownership.
- Owned the Global Workforce Tracking initiative, including defining, managing, and rolling out major platform features across multiple teams.
- Coordinated the successful go-live of the company’s first global client, increasing product adoption in 20 countries.
- Facilitated Sales and Services teams with client demos, gathered requirements for custom development, and developed training materials, including a comprehensive user guide and in-person onboarding sessions.
Education
Bachelor of Arts - Political Science; Peace, War And Defense
University of North Carolina
Chapel Hill, North Carolina, USASkills
Certification
- Product Marketing Certified, PMMC™ (Product Marketing Alliance, 2026)
- Atlassian Agile Project Management Professional Certificate (Atlassian, 2024)
- Product Management Foundations (Product Institute, 2024)
Affiliations
- Product Services Consultant - ReapInteractive (January 2025 - December 2025)
- Product Services Consultant - VepidAI (October 2025 - Present)
Timeline
Director, Product Management and Presales
Beeline
05.2026 - Current
Senior Manager, Product Marketing and Presales
Beeline
10.2025 - 04.2026
Senior Product Manager, Platform
Beeline
03.2023 - 09.2025
Associate Product Manager / Product Manager
Utmost Software
09.2020 - 12.2022
Bachelor of Arts - Political Science; Peace, War And Defense
University of North Carolina