Gaming
Karthik Shyam
Search Engine Optimization Specialist
Dublin
Summary
Skilled, determined and result oriented professional with an experience of over 4 years in Digital Marketing Field.
Overview
3
3
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Search Engine Optimization Specialist
Growthhackers Digital
Bangalore
08.2021 - 04.2022
- Managed content distribution to online channels and social media platforms.
- Led team of 3 copywriters and content writers to oversee results of job performance.
- Approved, reviewed and edited content flowing to website.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Conducted regular content audits to identify gaps and redundancies of content.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Handled biweekly calls per day to address customer inquiries and concerns.
Search Engine Optimization Executive
APPINESS INTERACTIVE PVT. LTD.
Bangalore
01.2020 - 08.2021
- Implementing marketing structure for the projects assigned and establishing the hierarchy for managing projects.
- Management of 6 projects for SEO, PPC.
- Performs Keyword Research in coordination with client business objectives to optimize existing content and uncover new opportunities.
- Provides SEO Analysis and Recommendations in coordination with elements and structure of websites and web pages.
- Does Diagnostic Reporting on client projects.
- Structured data testing and implementation (Organization, Local Business, Breadcrumb list, FAQ, video, Event, Hospital, Physician, blog posting, Medical Organization, Medical Web Page, Diagnostic Lab, Emergency Service) Applying Advanced SEO Techniques to maximize search engine visibility leading to a Featured Snippet, Google Quick Answer Box, Local Pack etc.
- Rectifying Technical Issues like Website Load Speed, duplicate content etc.
- Implements link building campaigns.
- Points out Key areas of importance through monitoring the web analytics dashboard, reports, and reporting tools
- Search results and search performance is monitored and evaluated through major search channels. Works closely with other team members to meet the client needs.
- Prepares monthly reports for the client and our own analysis which includes Keyword ranking, Traffic trends & sources, linking domains, incoming links, landing pages etc.
Digital Marketing Executive
DAVLEKHA PEREZ CONSULTING
Bangalore
03.2019 - 08.2019
- Performing SEO Audit for the projects and suggesting improvements to be done on the website. Performing Keyword Research using Keyword Planner.
- Optimizing website (On-page activities): Keyword Research, Broken Link Check, Website Analysis, Meta Tag Optimization, Content Optimization, and Adding Alt Tags for Image, Site Map Creation, Robots Text File, Anchor Text Creation, Internal and External Links etc.
- Setting up Google Analytics, Google Search Console, and Google Tag Manager Implementation. Performing off-page activities (Backlinks): Social Bookmarking, Directory submission, Blog Posting, Business Listings, Profile Creation Reddit, Delicious and many social bookmarking sites and weekly posting creative and informative works. Creating weekly and monthly
Education
Bachelor of Science - Bachelor of Computer Application
Annamalai University
Tamil Nadu 06.2010 - 05.2013
MBA - Marketing And Healthcare Management
The Oxford College of Business Administration
Bangalore 06.2016 - 05.2018
Master of Science - Digital Marketing
Dublin Business School
Dublin 04.2022 - Current
Skills
Online store management
Website updates
Keyword optimization
SEM trend knowledge
Self-Motivated
Teamwork and Collaboration
Accomplishments
- Supervised team of 20 staff members.
- Collaborated with team of 5 in the development of content for Decathlon India.
Certification
Advanced Digital Marketing Certification
Interests
Football
Football Enthusiast, Selected for A - Division Football in Bangalore in 2015 (ADE FC Bangalore)
Timeline
Master of Science - Digital Marketing
Dublin Business School
04.2022 - Current
Search Engine Optimization Specialist
Growthhackers Digital
08.2021 - 04.2022
Search Engine Optimization Executive
APPINESS INTERACTIVE PVT. LTD.
01.2020 - 08.2021
Digital Marketing Executive
DAVLEKHA PEREZ CONSULTING
03.2019 - 08.2019
Advanced Digital Marketing Certification
05-2017
MBA - Marketing And Healthcare Management
The Oxford College of Business Administration
06.2016 - 05.2018
Bachelor of Science - Bachelor of Computer Application
Annamalai University
06.2010 - 05.2013