Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
KARTHICK JOTHI

KARTHICK JOTHI

Carndonagh,52

Summary

Experienced Journalism and Mass Communication graduate with 9+ years in Content Creation, Digital Marketing, and Community Development. Proven expertise in Social Media Handling, Campaign Management, Data Analytics, and Content Writing. Adept at Television Program Producing, Live Reporting, and Content Marketing. Irish 1G visa holder residing in Carndonagh, Donegal.

Overview

11
11
years of professional experience
5
5
years of post-secondary education

Work History

Community Manager

Vedantu Innovations Pvt. Ltd
Bangalore , India
2023.01 - 2023.04

Roles & Responsibilities
- Spearheaded community growth across platforms, overseeing Telegram, YouTube, and Instagram channels.
- Managed partnerships and executed campaigns to enhance brand exposure and engagement.
- Contributed to PR article development and supported in tracking and analyzing user feedback.
- Devised and implemented social media strategies, effectively boosting brand visibility and awareness.
- Collaborated closely with the YouTube team, teachers, and growth team to optimize reach and impact.

Key Achievements
- Developed a successful brand value strategy that led to increased social media followers.
- Curated compelling content to engage and attract audiences, contributing to enhanced brand visibility.
- Fostered positive relationships with diverse stakeholders, including students, celebrity students, government officials, medical professionals, NGOs, associations, and more.
- Cultivated strong connections with educational institutions, associations, clubs, and community leaders.
- Maintained active engagement with various segments, including parent communities, school PROs, and college events.
- Managed relationships with online and public event organizers, social media group admins, and industry professionals.
- Demonstrated skill in maintaining positive interactions and collaboration with a broad range of stakeholders.
- Contributed to the growth and recognition of the organization through strategic branding initiatives.

Community Manager

Bombinate Technologies Pvt Ltd
Bangalore , India
2021.08 - 2022.11

Roles & Responsibilities
- Drove community growth, engagement, and retention on the platform.
- Managed content and user moderation for a positive user experience.
- Led translations across interfaces, PR articles, and content into Tamil.
- Orchestrated Tamil Trending Dashboard and Push Notification strategies.
- Conducted regular community meetups to enhance user engagement.
- Strategically increased DAU, MAU, and user engagement through targeted initiatives.
- Directed team activities, recruitment, training, and fostering a secure work environment.
- Planned and executed application, social media, and communication campaigns.
- Tracked language data and devised strategies for optimal content delivery.
- Crafted engaging text, image, and video content for official accounts.
- Responded promptly to user inquiries, monitored feedback, and reported insights.
- Executed strategies for brand awareness and collaborated with Marketing and PR teams.
- Cultivated relationships with community members, celebrities, media professionals, and stakeholders.
Key Achievements
- Managed Koo Tamil Community, integrating social media strategies, engagement campaigns, and operations.
- Initiated 200+ successful online campaigns in 8 months, boosting user engagement and retention.
- Pioneered weekly online meetups, strengthening user relationships and platform connection.
- Introduced live telecasts of Weekly Meetups on Tamil Nadu television for the first time on Koo.
- Established Koo as social web partner for #Mahautsav2022 Big Art show, engaging 5000+ students.
- Enrolled 500+ creators, users, and influential profiles, enhancing community activity and engagement.
- Maintained top-tier quality in Trending Hashtags, Content/User Moderation, PR stories, and translations.
- Developed specialized communities, like humor, transgender, disabilities, designers, and women.
- Attained outstanding performance ratings in 2021 appraisal for managerial achievements.
- Orchestrated 200+ online campaigns in 8 months, elevating user engagement and retention.
- Pioneered televised Weekly Meetups, marking a significant milestone.
- Managed Data, Community Activities, and Online Meetups, growing the Koo Tamil Community.
- Collaborated with NGOs, schools, colleges, and special education institutions for inclusivity.
- Conducted 100+ online meetups on various topics, receiving positive responses.
- Created a welcoming and interactive space for users, contributing to community growth.

Content Operations

Bytedance India
Gurgaon , India
2019.07 - 2021.02

Roles & Responsibilities
- Managed over 120 official accounts of Tamil news media and 200 journalist and celebrity accounts.
- Provided support to media houses, offering trending suggestions, guidance on best practices, and troubleshooting assistance.
- Monitored hotspot and trending topics, creating timely hashtags and submitting them to the trend list.
- Developed regional content strategies and established creator communities based on user needs, analysis, and market research.
- Oversaw regional operations, focusing on creator engagement, retention, and training.
- Conducted recruiting and training initiatives for creators, emphasizing original and engaging content creation.
- Analyzed key metrics such as CTR, Daily Active Users, Conversion Rate, and Retention Rate.
- Managed content operations, including source mining, selection, and quality verification.
- Monitored and analyzed text, images, and videos on the platform, enhancing user engagement and retention.
- Collaborated with engineering and product teams to formulate effective content quality improvement strategies.
- Ensured legal compliance and content safety across platforms.
- Developed, improved, and maintained community security standards.
- Enhanced content management strategies for news platforms, coordinating with media partners.
- Curated articles, photos, videos, and related content from media partners.
- Proposed, planned, and executed campaigns and trending topics.
- Collaborated with moderation teams to report and address inappropriate content issues.
- Led profile verifications and verification-related processes.

Key Achievements
- Successfully onboarded numerous creators to the Helo platform from the Tamil team.
- Onboarded 45 news media outlets, 200+ journalists, social activists, experts, and various professionals.
- Managed nearly 120 official accounts of Tamil news media on Helo.
- Supported media houses for growth and traffic on Helo, offering trending suggestions, good practices guidance, technical issue resolution, and general problem-solving.
- Collaborated with diverse professionals, including journalists, activists, artists, and experts, to enhance the platform's content quality.
- Contributed to over 100 online and offline campaigns conducted by Helo App under the news vertical during 2019-2020.
- Shared more than 20 campaign ideas, resulting in increased user engagement and interactions.
- Went above and beyond by providing personal support to users beyond office hours.
- Ensured equal attention to all users and prompt issue resolution, regardless of time constraints.
- Demonstrated dedication to maintaining a supportive and inclusive user environment.

Multimedia Journalist

Asiaville Interactive Private Limited
Chennai , India
2018.11 - 2019.06

Roles & Responsibilities
- Proficient in Mobile Journalism techniques, encompassing text, video, and audio content creation.
- Crafted opinion articles, critical analyses, interactive stories, and engaging narratives.
- Conducted live reporting using various social media platforms as well as Wirecast.
- Operated Wirecast software for live broadcasts.
- Monitored and managed social media channels for relevant updates and engagement.

Key Achievements
- Authored a special article in Asiaville Tamil about an inspiring man from rural Tamil Nadu who impacted Ethiopian tribes, earning it the first media coverage and later recognition by BBC Tamil and BBC Afaan Oromo.
- Penned an article highlighting "Paappaathi Akka," a significant figure behind Gomathi Marimuthu's historic gold win at the 23rd Asian Athletics Championships. The article received over 19k views on Asiaville's website, ranking among the platform's top-viewed pieces.
- Produced a V-Blog featuring Charitra Malika, an overlooked socio-cultural historic site in Kerala. The video garnered significant YouTube views, becoming the most-watched content about Charitra Malika.

Script Writer/Dingital Content Manager

vikatan.com
Chennai , India
2016.08 - 2018.11

Roles & Responsibilities
- Crafted scripts for videos and authored news articles for Vikatan E magazine.
- Produced engaging videos for diverse platforms.
- Managed Vikatan TV and Cinema Vikatan YouTube channels, overseeing content curation and strategy.
- Identified, uploaded, and curated YouTube-specific videos, enhancing channel content.
- Directed channel and show strategies, optimizing video marketing and performance.
- Engaged with Vikatan's audience across social media platforms, fostering strong connections.
- Oversaw assets and copyright management for videos.
- Generated analytics and reports on video performance, informing data-driven decisions.
- Led digital marketing activities including SEO/SEM, marketing database management, email campaigns, and social media efforts.


Key Accomplishments
- Scripted video "Who Is Sasikala" garnered over 5.7 million views on YouTube, becoming the most-watched video in Vikatan TV's YouTube history.
- Managed Vikatan TV, Cinema Vikatan, Shakthi Vikatan, Pasumai Vikatan, and Say Swag YouTube channels as a channel manager.
- Contributed to achieving 1+Million and 2+Million YouTube subscribers milestones for Vikatan TV and Cinema Vikatan channels.
- Successfully increased organic followers on Vikatan TV's Facebook and YouTube platforms in less than 5 months.
- Assumed video publishing responsibilities for Cinema Vikatan and Nambikkai Manithargal Award events in 2017 and 2018.

Associate Program Producer

New Generation Media Pvt Ltd
Chennai , India
2012.10 - 2016.08

Roles & Responsibilities
- Directed and managed the execution of 5 weekend programs and 2 live programs, ensuring seamless broadcasts.
- Conducted thorough content research to facilitate informed and engaging programming.
- Proficiently handled PCR (Production Control Room) operations during live debate shows, maintaining high-quality broadcasts.
- Managed budgeting, topic planning, shoot coordination, and post-production processes based on meticulous documentation.
- Analyzed current affairs to strategically select topics for daily debates, ensuring timely and relevant content.
- Provided effective leadership and supervision to the production team during shoots, contributing innovative ideas for program enhancement.
- Developed standard content and shooting techniques, offering guidance to technicians for proficient execution.


Early Career Highlights:

  • Joined New Generation Media Pvt Ltd, a prominent News Television in South India, where I embarked on my journey in media.
  • Engaged with diverse individuals, traveling with them, addressing grievances, and raising awareness on pertinent issues.
  • Partook in over 10 TV shows daily, gaining valuable experience in managing varied content and audiences.
  • Thrived in weekend programs, tackling multifaceted challenges and collaborating with individuals from all walks of life.
  • Interacted with students, youth, men, women, children, and the elderly, documenting their stories and understanding their aspirations, challenges, and emotions.
  • Extended support beyond show shooting by offering various forms of assistance to help individuals overcome their hurdles.
  • Collaborated on programs, events, and television shows aimed at supporting and empowering women, men, youth, and senior citizens.

This brief overview showcases your diverse experience and early career journey, demonstrating your versatility and commitment to addressing societal issues through media.


Notable Show and Event Contributions:
-Ayutham Seivom - Science Program: Led a comprehensive initiative to identify and document hundreds of scientific innovators from diverse communities. Successfully showcased their inventions on the program, facilitating recognition, financial assistance, and patent support. Coordinated end-to-end responsibilities from pre-shoot planning to broadcast and social media promotion.
-Urakka Sollungal - Talk Show: Orchestrated a platform for open idea sharing, inviting over 2000 participants across diverse topics. Managed challenges such as uncooperative participants, ensuring productive discussions.
-Puthu Puthu Arthangal - Morning Live Debate Show: Consistently suggested and managed social issue topics for daily debates, focusing on relevant concerns for the public, women, children, and marginalized communities.
-Nee Indri Amaiyathu Ulagu - Uniformed Workers Discussion: Organized 30+ episodes featuring discussions with uniformed workers, meticulously managing the event's planning, participant coordination, and content delivery.
-Nanbargal (Friends): Pioneered a format where four friends discuss social and current issues, promoting engaging dialogue and insightful perspectives.
-Veetuku Oru Vignani 2013 & 2015: Facilitated a student science exhibition to showcase innovative inventions, contributing to the growth of young scientific minds.

Education

Master of Science - Electronic Media, Dept of Mass Communication and Journalism

University of Madras
Chennai, India
2010.04 - 2012.06

Bachelor of Science - Computer Science

Thiruvalluvar University
Vellore/India
2007.07 - 2010.08

Skills

    Community Development | Operations | Content Creation | User Support | Social Media Management | Moderation | Data Analytics | Digital Marketing | Content Writing | Campaign Management | Television Production | Live Reporting | PR | Mobile Journalism

Languages

English
Fluent
Tamil
Native
Malayalam
Intermediate
Hindi
Beginner

Timeline

Community Manager

Vedantu Innovations Pvt. Ltd
2023.01 - 2023.04

Community Manager

Bombinate Technologies Pvt Ltd
2021.08 - 2022.11

Content Operations

Bytedance India
2019.07 - 2021.02

Multimedia Journalist

Asiaville Interactive Private Limited
2018.11 - 2019.06

Script Writer/Dingital Content Manager

vikatan.com
2016.08 - 2018.11

Associate Program Producer

New Generation Media Pvt Ltd
2012.10 - 2016.08

Master of Science - Electronic Media, Dept of Mass Communication and Journalism

University of Madras
2010.04 - 2012.06

Bachelor of Science - Computer Science

Thiruvalluvar University
2007.07 - 2010.08
KARTHICK JOTHI