Kara Shannon
Dublin,Dublin
Summary
Recent graduate with a Master’s degree in Marketing and Retail, currently gaining hands-on experience in a fast-paced marketing intern role. Seeking a role that aligns with my interests and hobbies, as I believe staying engaged with my passions enhances my ability to keep up with industry trends and bring fresh, relevant insights to marketing strategies. Eager to take on greater responsibilities, contribute innovative ideas, and further develop expertise in marketing and retail.
Overview
6
6
years of professional experience
Work history
Marketing and Sales Executive
Balls.ie
Dublin, Ireland
08.2024 - Current
Shop assistant
SPAR
Longford, Ireland
07.2019 - 08.2023
Deli worker
Spar
Longford, Ireland
07.2019 - 08.2023
Education
Bachelor of Business Administration - Marketing & Retail Innovation
UCD Smurfit School
Dublin 09/2023 - 09/2024
Bachelor of Business Administration - Commerce
National University of Ireland, Galway
Galway 09/2020 - 05/2023
Skills
- Campaign Management – Assisting with planning, execution, analysis, and reporting of marketing campaigns from start to finish
- Social Media Marketing: Skilled in managing and posting content and ads across platforms such as Facebook, Instagram, LinkedIn, Twitter, driving audience engagement and brand growth
- Paid Advertising & Social Media Marketing – Proficient in using paid advertising platforms (eg, Meta Ads, Twitter, Tiktok ads) to enhance social presence and amplify marketing campaigns
- Campaign Analysis/Data Analysis: Competent in evaluating campaign performance through tools such as "metricool" and interpreting data to inform and refine strategies around content creation and social formats
- Graphic Design: Proficient in designing visually appealing graphics and creative materials through Canva
- Copywriting: Skilled in writing persuasive and impactful copy that aligns with different clients/brands voice and drives engagement
- Market Research: Skilled in conducting in-depth competitor and client research to identify industry trends
- Attention to Detail: Reviewing copywriting, PCA's, sales decks and more to ensure accuracy and professionalism
- Effective & Efficient Communication: Strong verbal and written communication skills, ensuring clarity and professionalism in all interactions both internal and external
- Teamwork & Collaboration: A reliable team player with a demonstrated ability to work collaboratively and contribute to shared objectives
- Multitasking Across Campaigns – Experienced in managing multiple campaigns simultaneously, handling various elements from planning to execution
- Quick Learner – Easily adapts to new challenges, tools, and processes to ensure smooth execution of marketing initiatives
Affiliations
- A love for Gaelic Football, fitness, beauty & fashion, content creation and music.
References
References available upon request.
Timeline
Marketing and Sales Executive
Balls.ie
08.2024 - Current
Shop assistant
SPAR
07.2019 - 08.2023
Deli worker
Spar
07.2019 - 08.2023
Bachelor of Business Administration - Marketing & Retail Innovation
UCD Smurfit School
09/2023 - 09/2024
Bachelor of Business Administration - Commerce
National University of Ireland, Galway
09/2020 - 05/2023
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