Kamini Padubidri
Mumbai,Maharashtra
Summary
With over 9 years of experience, excelled in Content Acquisition, Syndication, Operations, Editorial, and Client Servicing. Honed negotiation, distribution, and operational skills while building strong client relationships. Expertise in optimizing processes, enhancing efficiency, and driving client satisfaction. Versatile asset to any team, confident in ability to contribute effectively and make a positive impact.
Overview
9
9
years of professional experience
Work History
Assistant Editorial Manager
IWM (Future Today INC)
01.2024 - Current
- Company Overview: HappyKids - Kids Friendly OTT Platform
- Led content publishing efforts for Happykids and affiliated channels on Roku, Fire TV, and linear platforms, driving growth in unique users, watch time, and clicks
- Developed personalized campaigns leveraging vendor needs and social media trends, increasing content engagement and exposure
- Analyzed daily and monthly performance data to fine-tune content strategies, ensuring optimal content visibility and vendor satisfaction
- Collaborated with top kids' content creators like Cocomelon, Sid the Science Kid, Baby Einstein and Blippi, enhancing their reach on Happykids
- Curated and programmed content based on popularity ratings, star cast, and character appeal, ensuring high-visibility placement of top-rated movies and shows
- Strategically exposed content to audiences by aligning programming with viewership trends and the strength of star power, driving user engagement and maximizing platform traffic
- Streamlined asset and content delivery processes, ensuring seamless distribution and improved user experience for Happykids' extensive kids' content library
- HappyKids - Kids Friendly OTT Platform
Assistant Manager - Client Serving / Operations
Hungama Digital Media Private Ltd and Gaming
01.2021 - 01.2024
- Leading the content strategy for Indian Music and Movies
- Table strategic plan to deliver profitable growth in terms of product design, innovation, and communication
- Leading Digital Marketing and Strategy for Game IP's for Bollywood Music and Movies
- Create a process across departments functioning from Label Managers to the Production Houses for Music rights and Movie IP's
- Build and implement Social Media Strategies and sustenance of engagement to maintain Brand awareness and positioning
- Writing blogs on Medium giving insights on the games
- Manage all gaming PR for Hungama Game Studio
- Managing Communication with 4 teams based out of Mumbai, Hyderabad and the US
- Working closely with the Developers and Business team to convert plans into execution
- Content acquired for Casual Gaming Platforms: Golondaaj (Bengali), Padmavat, Tu Jhooti Main Makkar, Shehzaada, Animal and many more
- Acquiring IP's that are relevant to the Target Market i.e
- Kids
- Planning the game release based on the IP's for 365 days
- Working with the production houses and all IP owners for promotional activities
- Create a process across departments functioning from Label Managers to the Production Houses for Music rights and Movie IP's
- Build and implement Social Media Strategies and sustenance of engagement to maintain Brand awareness and positioning
- Content acquired for DTH Platforms: Chota Bheem, Roll No.21, Dextor's laboratory, Motu Patlu, Golmaal Jr, Inspector Chingum and many more
- Hungama came up with this initiative of Women Gamechangers which felicitates the Women across Video, Music and Gaming since 2022
- I play a vital role in the entire process
- Designing and entering the content on the website https://womengamechangers.bollywoodhungama.com/
- Researching and making a long list of 150 for the jury to choose the Top 50
- Arranging the Jury session and presenting the vitality of the women on the list
- Getting in touch with the Top 50 and arranging the podcast
- Planning and in budget getting the hampers accordingly
Assistant Manager - Content Acquisition Network
IN10 Media Pvt Limited
01.2019 - 01.2020
- Proficient in identifying emerging trends, content gaps and potential sources within the industry
- Negotiating licensing agreements, contracts, and terms with content providers
- Adept at assessing the quality, relevance, and potential impact of various genres of content
- Aligning content acquisition efforts with broader organizational goals and market demands
- Proficient in managing budget allocations for content while maximizing ROI
- Experienced in establishing and nurturing partnerships for long term professional relationships
- Content Acquired for IN10 media: A short film on the famous photographer Raghu Rai, an Oscar nominated short film Smile Train, A award winning short film on Diwali at Ayodhya, Nanda Devi and many more
Assistant Manager - Content Distribution & Client Servicing
Eros International Pvt Ltd
01.2018 - 01.2019
- Understanding of content strategy, audience segmentation and how content align with business goals
- Negotiating licensing agreements, contracts, and terms with the OEMs and Telcos
- Tailoring the content, we offer based on the market demand and also positioning exclusive offers for each of the markets
- Understanding the cultural sensitivities and local preferences when promoting content globally
- OEM | Telco partnerships maintained: Tapmad - Pakistan, Dialog - Sri Lanka, Amazon Firestick - US, MI - Thailand/Indonesia, Safaricom- Kenya, Ooredoo - Maldives/Myanmar and many more
Assistant Manager - Acquisition
Whacked Out Media
01.2017 - 12.2017
- Identifying potential content creators, channels and influencers that align with the niche and target audience
- Establish relationships with content creators, initiate discussions and present the benefits of collaboration
- Negotiate terms and contractual agreements to ensure a win - win partnership
- Foster strong relationship with content creators, acting as a point of contact and addressing their concerns or needs
- Use data and analytics to track performances of content creator's channels and make data driven decisions
Senior Executive - Content Acquisition
Hungama Digital Media Pvt Ltd
01.2016 - 01.2017
- Acquiring Movie IP's for creating standalone games
- Acquired short form videos like Lifestyle, Short Films, Fashion, and a lot more
- Onboarded some cooking shows like Tarla Dalal and Sanjeev Kapoor for DTH platforms
- Have ensured commercial negotiation as per the budget provided by the company
- Have been closely associated with games like The Flying Jatt, Force 2, 24, Khatron Ke Khiladi, Brothers, Happy New Year, and a lot more
Education
Advertising Media Management & Marketing
Humber College
Toronto, Cananda01.2015
Major - Marketing
University of Mumbai
01.2011
High school or equivalent -
St. Mary's The Convent High School
Mulund, Mumbai01.2006
Skills
- Communication Skills
- Relationship Building
- Providing Tailored Solution
- Problem Solving
- Negotiation
- Time Management
- Adaptability
- Product / Service knowledge
- Active Listener
- Analytical Thinking
- Conflict Resolution
- Client Centric Approach
- Presentation Skills
- Cross - Functional Collaboration
- Attention to Detail
- Process Management
- Data Driven Insights
- Interpersonal Skills
- Constant Upscaling
- Creativity
- Team Player
Disclaimer
I hereby declare that the details furnished above are true to the best of my knowledge.
Personal Information
Date of Birth: 03/06/90
Languages
English
Full Professional
Hindi
Full Professional
Tulu
Full Professional
Malayalam
Elementary
Punjabi
Limited Working
Timeline
Assistant Editorial Manager
IWM (Future Today INC)
01.2024 - Current
Assistant Manager - Client Serving / Operations
Hungama Digital Media Private Ltd and Gaming
01.2021 - 01.2024
Assistant Manager - Content Acquisition Network
IN10 Media Pvt Limited
01.2019 - 01.2020
Assistant Manager - Content Distribution & Client Servicing
Eros International Pvt Ltd
01.2018 - 01.2019
Assistant Manager - Acquisition
Whacked Out Media
01.2017 - 12.2017
Senior Executive - Content Acquisition
Hungama Digital Media Pvt Ltd
01.2016 - 01.2017
Major - Marketing
University of Mumbai
Advertising Media Management & Marketing
Humber College
High school or equivalent -
St. Mary's The Convent High School
Similar Profiles
Vincent Nana NyarkohVincent Nana Nyarkoh
Project Manager at Future Today ConstructionProject Manager at Future Today Construction
Jordan HouckJordan Houck
Machine Operator at IWM InternationalMachine Operator at IWM International
SANTHOSHKUMAR MSANTHOSHKUMAR M
Electrical Supervisor at Re Sustainability IWM Solutions LimitedElectrical Supervisor at Re Sustainability IWM Solutions Limited
Vinayak ShindeVinayak Shinde
Manager - Global Fin & FPNA at Sutherland Global Services Pvt Ltd.Manager - Global Fin & FPNA at Sutherland Global Services Pvt Ltd.
Varun AroraVarun Arora
Assistant General Manager- Brand Strategy & Media at JSW SteelAssistant General Manager- Brand Strategy & Media at JSW Steel