Johnatan Lopera

Work History

Dublin, Ireland

07.2022 - Current

Retain, grow and diversify Pinterest's value in large global clients and Big 6 agencies within Spain and Portugal, including The Coca-Cola Company, Barceló Hotels, Iberostar, Vueling, Estrella Galicia, and more.
Build and maintain strong relationships with client-side executives including C-levels, resulting in trusted advisorship.
Advocate internally for solutions to drive business outcomes, collaborating with internal teams such as Measurement & Insights, Product Marketing, and Creative Strategy.
Gain a deep understanding of partners' business goals, leveraging data to provide compelling stories and actionable insights for campaign strategies and optimisations
Drive revenue growth by strategically acquiring new enterprise clients and maximising spending from existing clients through impactful upselling strategies during tactical seasonal moments, introducing innovative creative ideas and new products and formats
Cooperate to reach the team sales quarterly targets while maintaining a strong focus on customer satisfaction and long-term business relationships
Achievements: Big contribution to consolidate the travel vertical in Spain in conjunction with Christian Cochs (Head of Sales of Pinterest Spain & Portugal)

Pinterest / Accenture

Dublin, Ireland

01.2020 - 07.2022

I was in charge of Identifying, researching and contacting potential SMB partners in Spain and Portugal to whom Pinterest's unique business proposal could add value and meet their goals
Worked more closely with the SMB top spenders, advising them on media strategies mainly for performance, targeting, bidding models, creative best practices and measurement integrations
Built and maintained my book of business by developing and growing long-term relationships and being the "Visible face" and ﬁrst point of contact on Pinterest for my clients
Assisted clients in troubleshooting campaign issues, including set-up, delivery, optimisation, and bug resolution
Took care of the highest individual sales quarterly target within the SMB Iberian pod
Achievements: Q4 2020 individual target overachieved by 111% / Q1 2021 individual target +1M overachieved by 122

Google / Majorel

Dublin, Ireland

03.2018 - 12.2019

Expert in digital marketing, working with Google products such as YouTube, Google Search, and Display
Ensured best-in-class customer and user experiences by closely adhering to Google policies
Served as the Workﬂow Leader and Assistant Team Leader for the Spanish and Portuguese teams in close collaboration with the team leader to coordinate eﬃciently the daily workﬂow of 20 agents in Dublin, Lisbon and Krakow
Provided valuable daily insights and diligently prepared weekly team performance reports
Consistently exceeded productivity, quality, and satisfaction targets, reviewing 6.5K ads daily and achieving a weekly quality target of 98%
Main achievements: Recognised as the highest bonus scored within the whole EMEA T&S team during Q1 of 2019 +141

Lebara Mobile

Madrid, Spain

04.2016 - 06.2017

In charge of the communication and education to the sales force at the country level about the different marketing activities for B2C and B2B customers
Worked with another team to update BTL materials and distribute brand merchandising
Managed the Mobile CRM system "Repsly" used to update commercial routes, create points of sale, commercial registrations, and performance analysis
Responsible for auditing daily through the same CRM the movements and commercial activities carried out by the different reps in order to improve processes and efficiency
Assisted the sales force by calling and retaining unvisited remote points of sale
Gave support to the e-commerce department with the fulfilment of online orders.

Lebara Mobile

Madrid, Spain

05.2013 - 04.2016

Contributed to the development and strategic planning of online campaigns targeting the local market, encompassing diverse PPC and Social platforms with a focus on Google ads and Facebook ads Collaborated closely with internal and external stakeholders to prepare and communicate on content, material, and reporting for all marketing initiatives on a monthly basis
Managed the visual merchandising department, overseeing a team of 3 designers and 20 visual merchandisers located in diverse Spanish cities
Spearheaded the customisation of retail stores nationwide, effectively showcasing the Lebara brand throughout the country
Main achievements:.increased the Lebara oﬄine brand awareness by customising around 3K stores in Spain.