Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
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John Halley

John Halley

Waterford

Summary

Featured in the Sunday Independent's '30 under 30' for rising young entrepreneurs in Ireland. Skilled in product marketing, strategic campaigns, and brand growth through data-driven strategies.

Overview

11
11
years of professional experience
4
4
years of post-secondary education

Work history

Project for RE/MAX

HomeBidding.com
01.2021 - Current


  • Led the development and launch of HomeBidding.com, a digital bidding platform that improved agent efficiency by 30% and accelerated sales by 50%, with an average 14% increase in sale prices.
  • Secured €100,000 in funding from Enterprise Ireland to scale the business.
  • Facilitated over 1,500 home sales with more than 10,000 bidders and 20,000 offers, consistently securing optimal property values.
  • Developed comprehensive B2B marketing strategies targeting real estate agencies, which led to successful product demos and increased adoption.
  • Leveraged Google Analytics and other tools to optimize marketing efforts and drive performance improvements.

Marketing manager

RE/MAX Ireland
05.2020 - Current
  • Led a comprehensive brand refresh for RE/MAX Ireland, ensuring the updated logo and all branding materials were consistent across all franchisees. I managed the overhaul of "For Sale" signs, email signatures, and promotional content in line with the new brand manual.
  • Directed several high-impact national campaigns, including the launch of Ireland’s first Digital Home Seller's Guide, which generated 300+ leads in the first month and drove significant sales growth.
  • Collaborated with RE/MAX Europe on multiple initiatives, such as the "Digital Marketing Guide 2024" campaign, which elevated RE/MAX’s brand presence in Ireland.
  • Managed the CRM system (iList), where I tracked key performance indicators, focusing on property "For Sale" leads and their conversion to sales. Distributed leads to offices across Ireland, ensuring alignment between marketing efforts and business goals.
  • Led RE/MAX Ireland’s PR strategy, securing features in national publications for the brand, agents, and properties.
  • Ran the CX Transformation Project, conducting a gap analysis and implementing key standards, such as ensuring agents followed up with leads within 3 hours. Tracked and measured performance through the CRM.

Digital Marketing Specialist

RE/MAX Property Specialists
Waterford
05.2018 - 05.2020
  • Created and implemented Ireland’s first Digital Home Seller’s Guide, which generated over 300 leads in its initial month and increased brand engagement across multiple channels.
  • Managed a €50,000 marketing budget, optimizing campaigns through data-driven insights from tools like Google Analytics.
  • Produced and edited personalized video content to enhance agent branding and client relationships.
  • Led SEO and content strategy initiatives, significantly improving web traffic and visibility for multiple RE/MAX offices.
  • Provided essential IT support, ensuring smooth daily operations and resolving technical issues.

Marketing Executive

Fogarty Financial / Mortgage Buddy
05.2018 - 05.2020
  • Successfully led the rebranding initiative from 'Fogarty Financial' to the contemporary 'Mortgage Buddy,' aligning the brand with modern market trends.

Events Manager

Momentum Events
Waterford
06.2013 - 06.2018
  • Orchestrating corporate events for esteemed clients like Google, Facebook, IKEA, and Dropbox.

Education

BSc (Hons) in Multimedia Applications Development -

Waterford Institute of Technology
01.2013 - 09.2016

Skills

  • Brand Communications & Rebranding
  • Digital Marketing Strategy & Campaign Management
  • CRM Management & Lead Tracking (iList)
  • Creative Campaigns & Gap Analysis
  • Project Management (Agile, Scrum)
  • Adobe Creative Suite, Canva, Google Analytics, HubSpot
  • Social Media & Content Creation
  • SEO/SEM & Web Analytics

Affiliations

  • Soccer and Athletics

Timeline

Project for RE/MAX

HomeBidding.com
01.2021 - Current

Marketing manager

RE/MAX Ireland
05.2020 - Current

Digital Marketing Specialist

RE/MAX Property Specialists
05.2018 - 05.2020

Marketing Executive

Fogarty Financial / Mortgage Buddy
05.2018 - 05.2020

Events Manager

Momentum Events
06.2013 - 06.2018

BSc (Hons) in Multimedia Applications Development -

Waterford Institute of Technology
01.2013 - 09.2016

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John Halley