Jino Kurian
Carlow
Summary
Digital marketing professional with strong experience in SEO, SEM, PPC and content optimization. Skilled in using Google Analytics, Looker Studio and Power BI to track performance and turn data into clear actions. Proven record of improving search visibility, increasing engagement, generating leads and boosting ecommerce results for both B2B and B2C clients. Known for creating strategies that support business goals and for working closely with teams to deliver solid results in a fast-moving digital environment.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Freelance Digital Marketing Specialist
Various Clients
02.2021 - Current
- Improved SEO performance and search visibility for clients through keyword optimization, content strategy and technical audits. audits.Improved SEO performance and search visibility for clients through keyword optimization, content strategy and technical audits. audits.
- Created reports in Google Analytics, Looker Studio and Shopify Analytics to track campaign performance and ROI.
- Managed email marketing campaigns, audience segmentation, automation, and CRM integrations (HubSpot, Mailchimp).
- Designed visuals and content in Canva and Adobe tools for social media and web marketing.
- Improved search rankings for the client websites resulting in an average 40 percent increase in organic clicks.
- Increased average client engagement by 30% through targeted content.
SEO Digital Marketing Analyst (B2B)
SayOne Technologies
07.2024 - 08.2024
- Managed SEO, analytics and PPC campaigns for multiple B2B clients in the IT sector.
- Led full funnel digital marketing initiatives from planning to performance analysis, aligning SEO, paid media, and content strategies to achieve measurable business growth.
- Achieved a minimum of five confirmed sales each month, contributing to a 6% increase in company revenue and growth in US based client accounts.
- Used GA4, Search Console and Power BI for campaign tracking, performance insights and optimization.
- Achieved organic traffic for major client accounts by over 50% within a six months.
- Conducted keyword research, competitor benchmarking and link building campaigns to increase visibility.
- Boosted organic visibility for key client pages by over 60%.
Marketing Analyst and Customer Service
Techzone Engineering Pvt Ltd
06.2022 - 06.2022
- Analyzed customer data and campaign results to support marketing and sales strategies.
- Improved customer retention rates by 18% through data-driven segmentation and offers.
- Managed market research, segmentation and loyalty program data to enhance customer retention.
- Improved retention metrics by identifying key customer behavior segments.
Business Analyst
BYJU'S
06.2022 - 06.2022
- Analysed performance data with sales and strategy teams to optimize funnels and identify high value segments.
- Built Key Performance Indicator dashboards in Excel and Power BI for leadership.
- Improved data accuracy by 20% through dataset validation.
- Supported forecasting for student acquisition and product performance.
- Shared data driven insights with top management to improve lead conversion.
Education
MSc - Digital Marketing and Data Analytics
SETU
Carlow, County Carlow, Ireland09.2025
Masters of Business Administration (MBA) -
NSB Academy
Bangalore, Karnataka, India06.2021
Bachelor of Business Administration -
RR Institute
Bangalore, Karnataka, India05.2019
Skills
- SEO optimization
- SEM
- PPC
- Content Optimisation
- Email Marketing
- CRM Management
- GA4
- Looker Studio
- Power BI
- Canva
- WordPress
- HTML
- Ahrefs
- Market research and analysis
- Data analysis
- Digital media
Accomplishments
- Consistently achieved at least five long term monthly sales for an IT client, contributing to a 6% revenue increase and expansion into the US market.
- Boosted organic traffic by more than 70% within six months through focused SEO and content optimization.
- Managed digital ad budgets exceeding €3K per month while maintaining an average ROAS of 4.2.
- Delivered over 20 marketing dashboards using GA4 and Looker Studio to support experimental decision making.
- Improved engagement rates by 35% done targeted content and social media strategies.
Certification
- Google Ads Certified
- Google Analytics (GA4) Proficiency
- Looker Studio Reporting
- Power BI for Marketing Analytics
- Shopify Analytics
- Canva / Adobe Creative Suite
- ERP (SAP - MM, SD)
- Digital Marketing (Udemy, Coursera)
Timeline
SEO Digital Marketing Analyst (B2B)
SayOne Technologies
07.2024 - 08.2024
Marketing Analyst and Customer Service
Techzone Engineering Pvt Ltd
06.2022 - 06.2022
Business Analyst
BYJU'S
06.2022 - 06.2022
Freelance Digital Marketing Specialist
Various Clients
02.2021 - Current
Masters of Business Administration (MBA) -
NSB Academy
Bachelor of Business Administration -
RR Institute
MSc - Digital Marketing and Data Analytics
SETU