Jessica Carroll

Key Responsibilities:

• Trade Account Management - managed and developed key accounts, sourced fine wine via BBR stock and brokering, developed Fine Wine List specific to Irish market, consistent delivery of excellent service, advised on wine menu preparation
• Private Client Account Management - maintained an extensive knowledge of all products offered, assisting in informative customer interaction, promoted wine offers, provided advice, in particular in development of clients' cellars and en primeur sales
• Wine Education - planned, promoted and hosted client wine tastings, both portfolio tastings and tailored tutored tastings specific to particular regions/topics
• Media Liaison - maintained and developed relationships with Irish wine media, devised program to regularly send out samples to journalists to keep BBR wines in the press
• Assisted in design and planning of relevant marketing materials, brochures and communication messages.

• Delivered excellent customer service on shop floor, providing advice and recommendations specific to each customer
• Assisted in monthly wine promotions
• Maintained high levels of merchandising and display for wines throughout shop
• Interviewed and trained new staff members
• Ordered and managed stock levels

• Organised product launches for student tax refund services, successfully generating public interest.
• Led the creation of campaigns in Universities around Ireland, resulting in significant audience engagement.
• Developed comprehensive marketing strategies to enhance brand visibility, including successful radio advertising campaigns and development of website material