Jennifer Lipinski
Cork,County Cork
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work history
Creative executive
News Ireland (Cork's 96fm, C103 & Live95)
Cork , Cork,Limerick
2022.08 - Current
- Copy writing & script writing for radio advertising and promotion
- Collaborated with clients to understand their vision and integrated feedback into design processes.
- Mentored and coached creative teams, fostering culture of continuous learning and growth.
- Developed and updated internal guidelines.
- Delivered client presentations to communicate and sell creative concepts effectively.
- Participated in pitches and proposals, showcasing creative vision to potential clients.
- Translated brand messaging into visually compelling and cohesive design elements.
- Generating creative concepts for the sales team
- Developing creative concepts and scripts for advertising, recruitment and charity campaigns
- Improving the internal shared sales hub delivering clear information with user friendly access
Reservations agent
The Kingsley Hotel
Cork , Cork
2022.08 - 2023.08
- Managed high volumes of incoming calls using VoIP system.
- Greeted customers with warmth and enthusiasm for faultless email & phone service.
- Identified and engaged prospective business clients to increase corporate bookings.
- Liaised with corporate booking agents to coordinate and update itineraries.
- Dealt with high-volume calls and emails competently to meet service targets.
- Applied upselling strategies to achieve revenue increase through car hire and tour bookings.
- Maintained product knowledge to provide accurate information on local tour services.
- Acted as first point of contact for customers to resolve potential issues with reservations.
- Anticipated and promptly responded to guests requests for upgrades and restaurant bookings.
- Upsold guest experiences to maximise average booking value.
- Completed bookings and reservation amendments using hospitality property management software.
- Conducted calls professionally and politely to maintain excellent service standards.
Shop manager
The Good Food Shop, English Market
Cork , Cork
2021.07 - 2022.08
- Hit sales targets by providing motivational training, leading by example and incentivising exceptional results.
- Developing new strategies to capitalise on emerging customer trends.
- Oversaw business staffing and training, building successful, customer-focused team.
- Leveraged strong working knowledge of products and systems within health and alternative foods industry.
- Maintained store cleanliness with detailed checklists and periodic inspections.
- Enforced service standards to maintain establishment reputation for excellence.
- Monitored shift activity to assist associates and address escalated issues.
- Completed opening and closing procedures each day.
- Kept business in compliance with internal controls, industry regulations and health and safety requirements.
- Formulated marketing and advertising strategies for continuous business growth.
- Addressed customer complaints to resolve escalated issues.
- Performed inventory checks and stocktake duties to maintain updated data.
- Evaluated products to select mix meeting current customer demand.
Sales, Marketing and Reservations Manager
The Oyster Tavern
Cork , Cork
2017.09 - 2021.08
- Developed and implemented business-wide policies and procedures to increase revenue.
- Designed online and print advertising campaigns.
- Produced promotional materials with creative copywriting and photo editing skills.
- Negotiated contracts with corporate clients resulting in mutually favourable partnerships and increased growth.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
- Carried out sales visits to current and prospective customers.
- Suggested and implemented new promotions and strategies to increase brand awareness.
- Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Identified areas for content improvement by monitoring competitor social media activity and trends.
- Produced photo and video content with excellent editing skills.
- Managed reservations and walk-in guests, optimising restaurant capacity.
- Coordinated reservations and seating arrangements for optimal customer flow.
- Promoted seasonal offers to maximise event space bookings.
- Explained event packages, options and prices clearly to customers.
- Created bespoke packages for clients based on event requirements.
- Created venue layouts that maximise space and increase profits.
Education
Bachelor of Arts - Drama and Theatre Studies
University College Cork
Cork 2014.09 - 2017.05
Skills
- Brand messaging
- Social media campaign management
- Creative strategy development
- Customer demographics understanding
Affiliations
- Fitness, weightlifting
- Gardening
- Reading
- Baking
- Theatre and creative arts
Timeline
Creative executive
News Ireland (Cork's 96fm, C103 & Live95)
2022.08 - Current
Reservations agent
The Kingsley Hotel
2022.08 - 2023.08
Shop manager
The Good Food Shop, English Market
2021.07 - 2022.08
Sales, Marketing and Reservations Manager
The Oyster Tavern
2017.09 - 2021.08
Bachelor of Arts - Drama and Theatre Studies
University College Cork
2014.09 - 2017.05