Jeff Simon is a Communications Consultant at Wachsman. Having originally begun his career as a journalist, he has amassed five years in the world of public relations. With nearly four years at Wachsman, he has held roles of increasing responsibility, having originally joined as a Communications Executive.
Jeff has worked with projects across social media, pharmaceutical, accounting, fintech, banking, DePin, gaming, Layer 1s, crypto infrastructure, Move-to-Earn, crypto wallet, and renewable energy sectors, among others.
Prior to Wachsman, Jeff was a sports journalist for platforms like Pundit Arena and SportsJOE, where he covered major events like the 2019 Rugby World Cup. He holds a Master’s in Journalism from Griffith College Dublin and is a multilingual.
- Managed clients ranging from startups to multi-billion dollar renowned crypto projects
- Secured coverage in the form of press releases, bylines, commentaries, podcasts and more
- Secured coverage in both mainstream and crypto publications including CoinDesk, USA Today, CNBC, Axios, Blockworks, Cointelegraph, Forbes, TechCrunch and more.
- Assisted in the planning and execution of highly successful global PR campaigns
- Drafted, edited, and issued press materials
- Conducted presentations or workshops for clients and internal staff
- Dealt with enquiries from press, clients, new business and external organisations
- Researched and created narratives for pitching to reporters within APAC, the United States, Europe, and other markets
- Conducted one-on-one client engagement regularly
- Developed and maintained relationships with influential media to secure and grow coverage
- Coordinated crisis communications for clients
- Conducted meetings with clients and new business
- Supported and trained junior team members to elevate team output and productivity
- Conducted media training with c-suite spokespeople
- Managed team of junior staff handling multiple clients
- Executed PR campaigns as an integral member of a team
- Assisted senior staff with day-to-day internal and external communications for clients
- Conducted presentations or workshops for clients and internal staff
- Drafted press materials and content
- Dealt with enquiries from press and clients
- Issued press releases and pitching to reporters internationally
- Conducted regular media monitoring and reporting
- Directly engaged and maintained client relations
- Created social media plans and content
- Undertook industry research and generated story ideas and angles
- Developed and maintained relationships with media to secure and grow coverage
- Supported and trained juniors and interns on the team
- Oversaw client management and maintained client relations
- Assisted in the coordination and the execution of PR campaigns
- Researched and drafted press materials
- Issued press releases and pitches to reporters internationally
- Conducted daily media monitoring and reporting
- Undertook industry research and generated story ideas and angles
- Developed and maintained relationships with media to secure and grow coverage
- Supported senior staff members
Completed a two weeks internship instillling knowledge on content writing, SEO, teamwork and marketing strategies
- Completed a two week internship with Wheels Magazine, one of the largest English motoring publications in the Middle East
- The internship helped instill skills including social media strategies, content creation, proofreading, sub-editing and teamwork