Jasmine Simpson
Saratoga Springs
Summary
Experienced professional with meticulous attention to detail and a proven track record in creating impactful content. Skilled in developing, editing, and optimizing content for diverse audiences and platforms. Thrives in collaborative team environments, consistently achieving results while adapting to evolving project requirements. Highly skilled in data analysis, content management systems, and implementing SEO best practices.
Overview
8
8
years of professional experience
Work History
Content Specialist
Create Room
08.2021 - 04.2024
- Produced high-impact emails, blog posts, website copy, and SMS, which resulted in over $1.9 million in transactions
- Analyzed Klaviyo and Google Analytics reports, identifying opportunities to enhance sale messaging, product pages, SEO, and blog engagement
- Researched and implemented a data-driven approach to A/B test sale content and increase email click-through rate, surpassing quarterly revenue goal by $180k
- Collaborated closely with design and marketing teams to streamline the graphic creation process in Canva for emails and blog posts, which boosted efficiency by 50% and reduced project turnaround time by 3 days
- Edited team content to maintain brand consistency, enhance cross-channel messaging, and boost engagement
Copywriter
DentalQore
09.2019 - 06.2021
- Assessed keyword research and competitor analysis to strengthen website copy and write SEO-optimized meta descriptions for 100+ clients
- Audited over 50 client websites to enhance user experience and SEO performance, resulting in an average traffic increase of 25% across audited sites
- Conducted in-depth client consultations to identify key brand messaging opportunities and develop content strategies
Feature Writer
Soompi
12.2016 - 09.2017
- Researched trending entertainment topics and identified story angles to drive blog post engagement
- Wrote and edited articles for grammar, style, and accuracy, ensuring all published content met company standards and brand voice
- Developed captivating headlines and compelling content for feature stories, leading to a 15% increase in blog post open rate and engagement
Student Caller
Utah Valley University Office of Annual Giving
01.2016 - 05.2016
- Equipped persuasive communication techniques to engage with over 1,000 alumni during fundraising calls, successfully securing pledges from 30% of contacts and generating $75,000 in donations for student funds and campus renovations
- Managed billing details accurately for all donations received, ensuring seamless transactions and maintaining donor satisfaction throughout the fundraising process
- Collaborated with a team of 15 student callers to develop targeted outreach strategies, resulting in an increase of donation conversion rates by 25% and exceeding projected fundraising goals by $10,000
Education
B.A. - English
Utah Valley University
Orem, Utah05.2019
Skills
- Adobe Creative Cloud
- Storytelling
- HTML
- Organization
- Content Strategy
- Creative Writing
- Keyword Research Analysis
- Goal Oriented
- Content Writing
- Collaborative Mindset
- Copyediting
- Email Marketing Campaigns
Timeline
Content Specialist
Create Room
08.2021 - 04.2024
Copywriter
DentalQore
09.2019 - 06.2021
Feature Writer
Soompi
12.2016 - 09.2017
Student Caller
Utah Valley University Office of Annual Giving
01.2016 - 05.2016
B.A. - English
Utah Valley University
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