Summary
Overview
Work history
Education
Skills
Languages
Timeline
James Shepherd

James Shepherd

Bettystown,Ireland

Summary

CANDIDATE PROFILE Top-performing, dynamic leader in Business Development with over 20 years of progressive experience driving sales performance and Coffee Education. Consistent ability to meet objectives and transform underperforming businesses units, building efficient teams and maximizing customer satisfaction. Track record of innovative problem solving and sound decision making with a focused determination on utilizing strong, sustainable relationships with key partners around the globe. Solutions driven, empathetic towards others .

Overview

22
22
years of professional experience

Work history

International Sales, Europe & North America

Bombora Supplies
01.2023 - Current
  • Generated and managed sales activity for small, medium and multi-national accounts with Coffee Roasters and Wholesalers
  • Identified new products to add for the sales portfolio
  • Account manage one of the largest global coffee shop chains at HQ level.
  • Maximised sales volume, building relationships with foreign decision-makers to promote trade relations and distribution opportunities.
  • Consistently achieved high-level customer satisfaction through responsive account management.
  • Identified revenue growth opportunities generated through retailers and distributors.

Specialty Coffee Association PTC Program Director

Specialty Coffee Association
02.2020 - 01.2023
  • The Premier Training Campus program highlights facilities that offer a unique educational setting for all types of coffee education
  • Achieving SCA Campus accreditation is a prestigious designation that requires demonstrated compliance with industry and SCA standards and protocols
  • Managing all 300+ global campus.

SPECIALTY COFFEE ASSOCIATION
02.2018 - 01.2023
  • A nonprofit, membership-based organization reaching 1M+ coffee professionals from producers to baristas.

Business Development Director

01.2018 - 01.2020
  • Develop and manage strategic partnerships which align with organizational mission and values
  • Discover new business opportunities through sponsorship, strategic partnerships, and new product launches with the additional responsibility of delivering target revenue against budget and stretch goals
  • Negotiate with customers regarding annual sales plans and measure subsequent performance against customer goals and objectives
  • Ensure consistent implementation of determined programs and initiatives and present performance data to direct leadership for purposes of budget forecasting and planning
  • Collaborate cross-functionally to advocate for the customer as it pertains to company planning for product development, innovation, and opportunity assessment
  • Recognized as a proven sales leader due to YOY revenue growth and tripling of the annual sales volume from €100K in 2017 to €800k in 2020
  • Managed the growth of the remote sales team to include 4 global employees
  • Drove innovative strategy development for key partners which was expanded due to strong, sustainable relationships with headquarters
  • Collaborated with marketing to develop and implement effective promotional tools
  • Generated improvements in sales policies and practices which clearly defined the sales cycle, enhanced job descriptions, and developed standards for customer relationship management through coaching and CRM
  • Supported a successful organizational pivot to digital and virtual portfolio sales in 2021, converting customers with a target of recovering €700k in revenue.

Sales & TRAINING manager

BEYOND THE BEAN
01.2013 - 01.2018
  • An innovator in café bar supplies such as syrups, hot chocolate, and frappes - as well as blenders and barista gear
  • International Sales & training
  • Provided excellent customer service and personalized sales with key global distributors
  • Win new business with key distributors in new markets
  • Assisted in the development of a sales distribution in Asia and North America supporting distribution at trade shows and training sales teams to execute key processes by prioritizing, simplifying, and following up to achieve desired targets for product launch and growth plans
  • Coached staff members to reward desired sales behaviour and to redirect when necessary, driving resolution
  • New Distribution partners in UAE, Saudi Arabia, Australia, Hong Kong, Malaysia, Singapore, Indonesia, Korea, and China
  • Exceeded sales goals and bonus thresholds with consistency through use of a top-down sales strategy, training, and sampling
  • Agreed global trade show calendar to support distributors
  • Completed International Business workshops
  • Developed custom label products which resulted in new business of €250K in annual sales
  • Acquired a key account worth €500k in sales through establishment of a comprehensive beverage program which included new products, recipe development, marketing support, menu creation, artwork, and staff training
  • (Continued, Scotland & Ireland
  • Managed a €3M sales budget which accounted for 30% of overall company revenue and led a team of coffee sales managers which collectively served 200+ key accounts
  • Led the team in development of new business, new distribution in target markets, and creation of a new channel with direct to HORECA
  • Coordinated customer implementations in addition to oversight of field support staff operations and field sales training
  • Developed marketing plans for HORECA partners which promoted brand visibility
  • Relocated my family to Ireland to manage and establish the business in Ireland in November 2006
  • Drove contract negotiations, business reviews, strategic planning, and brand growth discussion with senior level stakeholders and decision makers in the specialty coffee, food/beverage, and retail markets
  • Managed a successful team of Account Managers which achieved record sales growth
  • Recruited and increased sales team from 1 - 4 within 12 months.

SPECIALIST

BEVERAGES
01.2011 - 01.2013
  • Family company with coffee and tea distribution.

Sales & Training Manager

MATTHEW ALGIE COFFEE ROASTERS
Dublin, Ireland
01.2002 - 01.2011
  • Presented training information via role playing, simulations and team exercises.
  • Created testing and evaluation procedures.
  • Designed training modules for strategic business practices and organisational behaviour training concepts.
  • Led training programmes designed to implement new agent performance management standards for [Number] departments.
  • Effectively trained instructors and supervisors on techniques for managing employees.
  • Mentored team members to succeed and advance within department and company.

Education

Authorized SCA Training, Barista & Brewing (AST), Specialty Coffee Association -

Board of Managers St Peter's national school

Coffee Industry

Specialty Coffee Association Europe
2019

Board Member SCAE

Non Profit

World Coffee Events
2016

Board Member World Coffee Events

Non Profit Board Member

World Coffee Events WCC
2015

Board Chair World Coffee Events

Global Negotiations CRM Training, SalesforceSCA Coffee Sustainability ProgramPage 2Page 2 - undefined

2014

World Coffee Championship Sensory Judge WCE - undefined

2013

Skills

  • VALUE OFFERED
  • Resourceful & Strategic Planning
  • Perceptive Business Development
  • Dedicated Revenue Generation
  • Enhanced Brand Visibility
  • Effective Partnership Management
  • Cross-Functional Leadership
  • National Account Management
  • Collaborative Project Management
  • Engaged Customer Implementations
  • Business Development
  • Leadership
  • Management
  • International partnerships
  • Responsive account management

Languages

English
Native

Timeline

International Sales, Europe & North America - Bombora Supplies
01.2023 - Current
Specialty Coffee Association PTC Program Director - Specialty Coffee Association
02.2020 - 01.2023
- SPECIALTY COFFEE ASSOCIATION
02.2018 - 01.2023
Business Development Director -
01.2018 - 01.2020
Sales & TRAINING manager - BEYOND THE BEAN
01.2013 - 01.2018
SPECIALIST - BEVERAGES
01.2011 - 01.2013
Sales & Training Manager - MATTHEW ALGIE COFFEE ROASTERS
01.2002 - 01.2011
Board of Managers St Peter's national school - Authorized SCA Training, Barista & Brewing (AST), Specialty Coffee Association,
Specialty Coffee Association Europe - , Coffee Industry
World Coffee Events - , Non Profit
World Coffee Events WCC - , Non Profit Board Member
- Global Negotiations CRM Training, SalesforceSCA Coffee Sustainability ProgramPage 2Page 2,
- World Coffee Championship Sensory Judge WCE,

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