James Caulfield
Dublin
Summary
Results-oriented Marketing Professional with over three years of experience in marketing communications within a large consumer brand environment. Proven track record of working within an agency, collaborating with clients and cross-functional teams to deliver impactful campaigns. Strong organisational skills complemented by experience in administrative. Excellent communication and presentation skills, adept at conveying ideas clearly and effectively to diverse audiences. Committed to driving brand success through innovative strategies and collaborative teamwork.
Overview
12
12
years of professional experience
Work History
Website Content Assistant
256
03.2022 - Current
- Developed and managed content for multiple websites across various platforms.
- Drafted and distributed newsletters for clients, achieving an average open rate of 32.1% and a 10.2% click-through rate.
- Oversaw social media accounts for multiple clients, including the Fáilte Facebook page.
- Led initiatives requiring website updates, asset creation, social copy drafting, and scheduling, including the EU Just Transition Fund, Shared Island Initiative, and Climate Action Programme.
- Uploaded and maintained content on Fáilte Ireland's YouTube channel.
- Collaborated closely with clients and internal teams to deliver exceptional service.
- Write video scripts and manage videos from conception to completion.
- Develop copy for automatic emails from online learning platform
- Create new and innovative ways of presenting crucial information online
- Created toolkit content and coordinated with teams to ensure timely delivery, such as the Keep Discovering Golf Toolkit.
- Composed blog articles for several websites.
- Experienced in applying brand guidelines and understanding tone of voice to ensure consistent content delivery.
Communications and Membership Executive
Charities Institute Ireland
08.2021 - 03.2022
- Used Toucan Tech to maintain company database.
- Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
- Developed marketing content such as creatives, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Assisted in content development for events, drafting and distributing promotional materials.
- Supported planning, communications and scheduling of forum events.
Social Media Strategist
Alur & Associates
01.2021 - 07.2021
- Planned and instituted social media marketing plan for Alur & Associates
- Developed Twitter strategy for Alur & Associates, enabling brand growth.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Increased customer engagement through social media.
Intern
GRE TV and Media Production
06.2019 - 09.2019
- Stayed on top of current social media trends.
- Created content strategies for digital media.
- Increased social media impressions ten-fold
- Generated on-air scripts.
- Answered incoming telephone calls, emails and contacted potential talk show guests.
- Coordinated all installations, calibrations and maintenance for broadcast equipment used by BEN TV station.
- Secured three guests per week to television show
Social Media Manager, Copy Writer
Displace Studios
03.2016 - 05.2018
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Provided digital marketing solutions to music production businesses.
- Customised brand message to reach and capture target audience interest and drive engagement.
- Wrote social media outreach posts on both informational and promotional topics.
- Increased customer engagement through social media.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
English Teacher
TEFL
08.2015 - 06.2016
- Teaching English as foreign language.
- Administered assessments and standardized tests to evaluate student progress.
- Prepared comprehensive English curriculum for over 50 students.
- Adapted lesson plans and curricula to student interests, increasing GPAs and student engagement.
Examination Superintendent
St. Johns College
01.2013 - 01.2016
- Read state examination papers for students
Education
Google Ads -
Google
Online2020
Master of Arts - Journalism and Media Communications
Griffith College
Dublin11.2019
Postgraduate Higher Diploma - English
Maynooth University
Maynooth, KE09.2015
Bachelor of Arts - History & Anthropology
Maynooth University
Maynooth, KE09.2014
Skills
- Social Media Marketing
- Social Media Campaign Management
- Digital Marketing Strategies
- News Writing and Reporting
- Proofreading and Copy Editing
- Search Engine Optimisation (SEO)
- Content Creation and Development
- Proficient in Adobe Creative Suite, Hootsuite, Canva, Trello, Productive, Wrike, Sprout Social, TinyUrl, Bitly and Microsoft Office
- Unique and Engaging Content Development
- Media Production and Coordination
- Print and Digital Media Expertise
- Strategic Marketing Planning
- Strong Writing and Communication Skills
- Workflow Optimisation and Efficiency
- Creative Problem Solving
- Customer Relationship Management
- Understanding of Design Principles
- Brand Development and Positioning
- Email Marketing Campaigns
- Content Marketing Strategies
- UTM Tracking and Analysis
- Website Optimisation and Management
- Experience with Censhare, WordPress, Kentico
- Organisational and Administrative Proficiency
- Data Analysis and Performance Reporting
- Project Management and Coordination
- Paid Advertising and PPC Campaigns
- Market Research and Audience Analysis
- Public Relations and Media Relations
Additional Information
- Experience working directly with clients
- Keen eye for detail
- Polished, positive and confident speaker/presenter
- Comprehensive understanding of corporate communications
- Love for working in a fast-paced environment
- Proven experience in implementing digital strategies and producing engaging, innovative, and effective digital content
Timeline
Website Content Assistant
256
03.2022 - Current
Communications and Membership Executive
Charities Institute Ireland
08.2021 - 03.2022
Social Media Strategist
Alur & Associates
01.2021 - 07.2021
Intern
GRE TV and Media Production
06.2019 - 09.2019
Social Media Manager, Copy Writer
Displace Studios
03.2016 - 05.2018
English Teacher
TEFL
08.2015 - 06.2016
Examination Superintendent
St. Johns College
01.2013 - 01.2016
Google Ads -
Google
Master of Arts - Journalism and Media Communications
Griffith College
Postgraduate Higher Diploma - English
Maynooth University
Bachelor of Arts - History & Anthropology
Maynooth University
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