Summary
Overview
Work history
Education
Skills
Interests
Additional Information
Languages
Timeline
Generic
Jacob  BYRNE

Jacob BYRNE

Dublin,Leinster

Summary

Over the past few years, I have accumulated valuable experience and expertise in the field of digital marketing. As a Digital Marketing Specialist at ToolFast Ltd from 2020 to 2022, I successfully implemented strategies to boost followers across various social media platforms.


Additionally, I achieved top rankings on Google search results through effective SEO optimization, including meta titles, descriptions, and PPC campaigns. Utilizing graphic design skills, I captured and edited product images, adding watermarks to enhance ToolFast's brand presence.


Following this role, I took on the position of Digital Marketing Executive/Digital Lead Strategist at Vision Digital Solutions from November 2022 to 2023. In this role, I played a pivotal role in developing and implementing comprehensive digital marketing strategies for Vision's sister companies.


My responsibilities included managing and optimizing digital advertising campaigns on platforms such as Google AdWords and social media. Furthermore, I conducted in-depth market research and competitor analysis to identify trends and opportunities.


I was also actively involved in content marketing campaigns, engaging with audiences through blog posts, social media content, and email newsletters. By leveraging web analytics tools like Google Analytics and SEMrush, I continuously worked to improve website traffic and conversion rates.


My role also extended to overseeing social media channels, engaging with followers, and providing timely responses to inquiries.


In another position within Vision, as Digital Strategist & Sales at Vision Branding, I focused on business development and connecting with potential clients in diverse industries.


I employed LinkedIn outreach and telecom marketing to initiate collaborations with Vision. Additionally, I conducted follow-up cold and warm lead calls to facilitate collaborations or gather insights for the sales team.


My role included promoting the "Lunch & Learn" initiative, where customers could interact with specialists from Vision and learn more about their services.


Furthermore, my pursuit of professional growth led me to a short-term stint as a Social Media Marketing Specialist at Lambourn Digital. While there, I gained valuable insights from experienced professionals, strengthening my knowledge of SEO, PPC, and SME. This opportunity allowed me to enhance my copywriting skills and further refine my understanding of digital marketing strategies.


In addition to my professional experience, I possess a diverse set of skills, including sales, marketing, and digital marketing expertise. My excellent communication and leadership skills enable me to convey information effectively to customers and adapt to various job roles.


I am a quick learner and well-versed in various tools, apps, and software. My passion, motivation, and dedication drive me to consistently deliver high-quality work in fast-paced environments. I have a comprehensive understanding of WordPress, Google & Facebook ads, and I hold a full driving license.


Outside of my professional pursuits, I am an active part-time fitness influencer on Instagram and TikTok. My enthusiasm for travel, photography, and exploration of new cultures complements my adventurous and outgoing nature.


In conclusion, my combined experience, skills, and passions make me a versatile and effective digital marketing professional, capable of contributing positively to any team or organization.

Overview

4
4
years of professional experience

Work history

Digital marketing executive / Digital Lead strategist

Vision Digital Solutions
11.2022 - Current
  • Developing and implementing digital marketing strategies to increase Company's awareness and drive online traffic to each sister company of Vision Creative Studios, Vision branding, Vita Italiana, Buddabag, Buddalife, Toolfast ltd, Synthethicstyleco.com
  • I was Managing and optimizing digital advertising campaigns across various platforms (such as Google AdWords, social media ads, display ads, etc.)
  • I Conducted market research and competitor analysis to identify digital marketing trends and opportunities
  • I Created and managed content marketing campaigns, including blog posts, social media content, and email newsletters
  • I Analyzed website traffic and user behavior by using web analytics tools (such as Google Analytics, SEMrush, SE-ranking, HubSpot, Mailchimp) to identify areas for improvement and optimize conversion rates
  • I Monitored and managed social media channels, engaging with followers, and responding to comments or inquiries amongst Vision Creative Studios Digital team
  • Working with our team to execute digital marketing initiatives, such as SEO, and SEM
  • Tracking and reporting on key performance indicators (KPIs) and marketing metrics to evaluate campaign effectiveness and make data-driven recommendations
  • Staying updated with industry trends and digital marketing best practices to suggest innovative strategies and tactics
  • Digital Strategist & Sales - Vision Branding
  • I was appointed to the position as Digital sales / Business development, while I was in this position
  • I was making connections on LinkedIn to reach out to potential clients in different industries to collaborate with Vision
  • I was doing telecom marking as well to ensure each connection / Person received a follow-up email campaign which was an Invitation for a “Lunch & Learn” where the customer can meet a specialist from Vision and learn more about the business and its other services
  • I was making follow-up cold and warm lead calls to try get the client over the line and collab with Vision or give our sales team insights on any up-coming projects around Co
  • Dublin.
  • Managed organic social media growth and activity across all platforms.
  • Provided thought leadership and perspective for adoption of new technologies and marketing tools.
  • Provided professional marketing guidance and advice to clients.
  • Implemented digital marketing strategy for emails, Instagram, and Facebook campaigns.
  • Collaborated with graphic designers to support quality deliverables.
  • Developed content schedule and optimised posting with expert SEMrush use.
  • Adhered to brand standards and values, creating well-aligned marketing initiatives to increase online presence.

Social Media Marketing Specialist

Lambourn Digital
Dublin, Leinster
08.2022 - 10.2022
  • While working at Toolfast Ltd we hired a 3rd party agency to help our social platforms receive more traffic and conversions
  • I went to this agency to learn from more experienced people, this helped me grow massively in the industry of Digital marketing and SEO
  • While at the agency I undertook training with staff at the agency who specialized in SEO, PPC, and SME
  • This gave me more of an understanding of different types of SEO and a deeper understanding of the process of Google ads and advertising a company
  • Strengthened knowledge of SEO and enhanced copywriting skills as a digital marketer.
  • Increased engagement on 3 social media platforms by 80% by implementing PPC strategies.

Digital Marketing specialist

ToolFast Ltd
01.2020 - 01.2022
  • Mplemented strategies to increase followers across all social media platforms
  • Achieved top ranking on Google search results through SEO optimization, including meta titles, meta descriptions, paid ads, and PPC campaigns
  • Utilized graphic design skills to capture product images with a Canon camera and edited them using Canva, adding watermarks for ToolFast's products.

Education

HubSpot Academy Certifications Digital Marketing Certificate - Digital Marketing and Inbound Marketing

HubSpot Academy
Ireland
05.2023 - 05.2023

Digital Marketing Diploma - undefined

UCD Academy

Social Media Marketing Certificate - social media

Hubspot
Dublin, Leinster
04.2022 -

Inbound marketing HubSpot certificate - undefined

2023

Graduated - undefined

North Wicklow Educate together secondary (NWETSS
2020

Skills

  • Sales, marketing, and digital marketing expertise with adaptability for various job roles
  • Strong written and verbal communication skills, effectively conveying information to customers
  • Quick learner when it comes to using different tools, apps, and software
  • Excellent leadership skills with the ability to think creatively
  • Passionate, motivated, and dedicated to delivering high-quality work
  • Excellent communication skills
  • Loyal and reliable
  • Critical thinker and performs very well in fast-paced environments
  • Sales strategy familiarity
  • Strategic planning
  • Marketing and advertising
  • Great Knowledge of WordPress, Google & Facebook ads
  • Background in Digital Marketing

Interests

ACTIVITIES: , Part-time fitness influencer on Instagram and TikTok I am enthusiastic about traveling, experiencing new cultures, and meeting new people. I Enjoy photography and site seeing I love driving around the country on weekends with my friends to capture the beauty of Ireland

Additional Information

  • LinkedIn: linkedin.com/in/jacobbyrne

Languages

English
Native

Timeline

HubSpot Academy Certifications Digital Marketing Certificate - Digital Marketing and Inbound Marketing

HubSpot Academy
05.2023 - 05.2023

Digital marketing executive / Digital Lead strategist

Vision Digital Solutions
11.2022 - Current

Social Media Marketing Specialist

Lambourn Digital
08.2022 - 10.2022

Social Media Marketing Certificate - social media

Hubspot
04.2022 -

Digital Marketing specialist

ToolFast Ltd
01.2020 - 01.2022

Digital Marketing Diploma - undefined

UCD Academy

Inbound marketing HubSpot certificate - undefined

Graduated - undefined

North Wicklow Educate together secondary (NWETSS
Jacob BYRNE