Summary
Overview
Work History
Education
Skills
Timeline
Generic

Irene Boledo

Plano

Summary

Accomplished Online Business Owner and VP of Partnerships at Purity Cosmetics (100% PURE), I excel in digital marketing strategy and team leadership. My expertise in driving revenue growth through data-driven decision-making and fostering strong relationships has significantly enhanced brand engagement and profitability.

Overview

20
20
years of professional experience

Work History

Online Business Owner

Irene Boledo
03.2019 - 12.2022
  • Boosted online sales by implementing effective marketing strategies and optimizing website content.
  • Optimized product listings with eye-catching images and persuasive descriptions, increasing conversion rates.
  • Created engaging social media content to increase brand awareness and attract new customers.
  • Developed successful email campaigns to engage subscribers and drive repeat business.
  • Provided exceptional customer service, resolving issues promptly and fostering long-term client loyalty.
  • Implemented effective time management practices that allowed timely completion of tasks without compromising work quality.
  • Established strong relationships with suppliers for better pricing and product availability, reducing operational costs.
  • Monitored industry trends to stay ahead of competitors and capitalize on emerging opportunities.
  • Continuously assessed progress towards established business objectives by analyzing financial and performance data, making appropriate adjustments as needed.
  • Managed inventory for a streamlined shopping experience, resulting in increased customer satisfaction.
  • Expanded product offerings based on market research and customer feedback, driving revenue growth.
  • Established clear goals for employees or freelancers involved in the business operations; assigning tasks accordingly while monitoring performance.
  • Collaborated with web designers to create an aesthetically pleasing and user-friendly website, enhancing the overall customer experience.
  • Conducted regular competitor analysis to identify strengths, weaknesses, opportunities, and threats within the industry landscape.
  • Utilized various e-commerce platforms to broaden audience reach and maximize sales potential for the online business owner resume.
  • Developed targeted promotions to boost sales during slow periods or seasonal fluctuations.
  • Analyzed web analytics data to make informed decisions about marketing strategies and website improvements.
  • Managed financial aspects of the business, including budgeting, expense tracking, and tax preparation, ensuring profitability.
  • Streamlined order fulfillment processes for faster shipping times, improving customer satisfaction rates.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Trained and motivated employees to perform daily business functions.
  • Managed financial tracking, inventory coordination and social media marketing.
  • Managed customer service inquiries and complaints for customer satisfaction.
  • Tracked inventory and reviewed retail trends to make timely and proactive business decisions.
  • Established and maintained e-commerce website to promote and sell products.
  • Negotiated with suppliers to secure best prices for products.
  • Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
  • Implemented marketing campaigns to increase customer engagement and sales.
  • Improved monthly sales with successful marketing, sales and customer relations approaches.
  • Analyzed customer feedback to identify areas of improvement in online shopping experience.
  • Tested website features and functionality for optimal performance.
  • Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
  • Promoted products in online communities through weblog or discussion-forum postings, e-mail marketing programs or online advertising.
  • Utilized various analytics tools to track customer behavior and optimize website layout.
  • Responded to customer issues and resolved complaints by leveraging expert knowledge.
  • Monitored trends in online retail to identify new opportunities for growth.
  • Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
  • Created promotional campaigns to boost sales and drive customer loyalty.
  • Researched and developed new products to meet customer demands.
  • Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
  • Developed relationships with suppliers to facilitate timely delivery of products.

VP of Partnerships

Purity Cosmetics (100 % PURE)
12.2021 - 11.2022
  • Utilized advanced tracking tools alongside analytics software in order to optimize campaign performance thereby boosting revenues.
  • Developed targeted promotional materials for affiliates, enhancing brand messaging and increasing conversion rates.
  • Streamlined reporting processes for improved data accuracy and quicker decision-making capabilities.
  • Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
  • Optimized affiliate marketing campaigns by analyzing performance data and adjusting strategies accordingly.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Established clear lines of communication with affiliates to address concerns or issues promptly, ensuring program success.
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Spearheaded initiatives aimed at improving the overall affiliate experience through process enhancements and innovative solutions.
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Cultivated a supportive community amongst affiliates by organizing events such as webinars, meet-ups, or conferences promoting collaboration among members of the network.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Monitored compliance of all affiliate activities with company guidelines and regulations while mitigating risk exposure.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Assessed affiliate performance regularly, providing constructive feedback and tailored action plans for improvement as necessary.
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Increased affiliate revenue by developing and implementing strategic partnership programs.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Negotiated favorable commission structures with partners to maintain a competitive edge within the industry.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
  • Evaluated emerging technologies pertinent to affiliate marketing strategies ensuring maximum impact is achieved.
  • Identified opportunities to improve business process flows and productivity.
  • Enhanced partner relationships through consistent communication and support, resulting in long-term collaborations.
  • Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
  • Implemented tailored incentive programs for top-performing affiliates, driving increased revenue generation.
  • Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
  • Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
  • Collaborated with internal teams such as marketing, legal, finance, and product development to execute successful campaigns seamlessly.
  • Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
  • Coordinated cross-departmental efforts to ensure smooth campaign execution, maximizing efficiency and effectiveness.
  • Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
  • Conducted regular competitor analysis to identify market trends and potential partnership opportunities.
  • Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
  • Created and managed social media campaigns to increase brand engagement.
  • Created succession plans to provide continuity of operations during leadership transitions.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Conducted market research to identify new opportunities and target markets.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Devised content strategy to effectively engage target audiences.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Optimized email campaigns to increase open and click-through rates.

Customer Service Representative

Quiznos Subs
09.2002 - 01.2007
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
  • Responded to customer requests for products, services, and company information.
  • Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
  • Developed strong product knowledge to provide informed recommendations based on individual customer needs.
  • Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
  • Collaborated with team members to develop best practices for consistent customer service delivery.
  • Contributed to sales growth by upselling products and services based on individual customer requirements.
  • Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
  • Exceeded performance metrics consistently, earning recognition as a top performer within the team.

Education

High School Diploma -

Bergenfield
Bergenfield New Jersey
06-2006

Skills

  • Digital marketing strategy
  • Data-driven decision making
  • Data entry
  • Product sourcing
  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking
  • Coaching and mentoring
  • Complex Problem-solving
  • Client relationship building
  • Strategic planning
  • Business development
  • Results-driven
  • Account management
  • Customer service
  • Budget oversight
  • Data analysis
  • Contract negotiation
  • Partnerships and affiliations
  • Lead generation
  • OKRs and kpis
  • Scheduling
  • Schedule management
  • Growth planning
  • Business planning

Timeline

VP of Partnerships

Purity Cosmetics (100 % PURE)
12.2021 - 11.2022

Online Business Owner

Irene Boledo
03.2019 - 12.2022

Customer Service Representative

Quiznos Subs
09.2002 - 01.2007

High School Diploma -

Bergenfield

Similar Profiles

CREATE PROFILE
Irene Boledo