Inbarasi Oliver Christopher
Dublin,Ireland
Summary
Marketing professional specializing in campaign management and digital marketing. Demonstrated success in enhancing brand visibility and improving campaign performance through data-driven strategies. Proficient in utilizing tools like Google Analytics and HubSpot to optimize marketing efforts and drive engagement.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Advertising & marketing Co-ordinator
Bombay Pantry
Dublin, Ireland
2025.03 - 2025.08
- Coordinated marketing events, leading to increased brand visibility.
- Created, monitored, and analysed Google Ads and social media campaigns, delivering insights on click-through rates, conversion, and spend efficiency; recommended actions to improve ROI.
- Delivered regular KPI and campaign performance reports of engagement, conversion, and channel contribution, identifying process gaps and proposing improvements to targeting and messaging.
- Liaised closely with design teams to create visually appealing advertising materials.
- Assisted in market research analysis for a better understanding of the target audience.
- Improved website technical performance, achieving up to 80% better page speed, mobile optimisation, and site structure, contributing to improved on-site conversion potential.
- Analysed competitor activities to gain a strategic advantage in the marketplace.
Ad Operations Analyst Co-ordinator 1
Comcast India Engineering Centre LLP
Chennai, India
2021.11 - 2024.07
- Led end-to-end execution of high-volume digital advertising campaigns, including setup, trafficking, monitoring, optimisation, and post-campaign analysis across DV360 and integrated platforms.
- Partnered with Campaign Managers, Sales, Finance, and Operations to deliver compliant, customer-focused campaigns with an average operational efficiency score of 89%.
- Responsible for all post-sale activities like inventory management, post-sale reporting, and creating a strategic make-good/under-delivery plan
- Managed campaign data, performance metrics, and cost inputs to support accurate pricing, forecasting, and commercial decision-making.
- Managed campaign data, performance metrics, and cost inputs to support accurate pricing, forecasting, and commercial decision-making.
- Designed and deployed interactive Power BI dashboards that improved visibility of campaign status, pacing, and KPIs for stakeholders, accelerating decision-making and reporting cadence.
- Drove continuous improvement initiatives that reduced manual data processing time by 40%, improved reporting accuracy and audit readiness, and strengthened internal process controls.
- Documented workflows, identified system and process gaps, and collaborated on scalable solutions for campaign management operations.
Education
Master of Science - Digital Marketing and Analytics
Dublin Business School
Dublin 2025.01 - 2026.01
Bachelor of Business Administration - Business Administration
Women's Christian College
India 2018.06 - 2021.04
Skills
- Google Analytics 4 and Power BI
- Tableau and Looker Studio
- Advanced Excel skills
- Digital advertising and SEO
- DV360 and Google Ads
- SEMrush and Screaming Frog
- Moz expertise
- Microsoft Word and PowerPoint
- Basic SQL knowledge
Accomplishments
- Awarded “Champ Award” for three consecutive months for operational excellence and consistent campaign performance delivery.
- Built interactive dashboards that improved business decision-making and reduced reporting inefficiencies by 30%.
- Automated analytics workflows, reducing data errors by 20% and improving turnaround times for reporting and insights.
- Contributed to data driven recommendations that supported campaign optimisation and revenue growth.
Certification
- Google Analytics 4 (GA4) Certification – Google.
- Digital Marketing Certification – HubSpot Academy.
- Adobe Premiere Pro Masterclass – Udemy.
- AI Tools & ChatGPT Workshop – Be10x.
Languages
English
Proficient (C2)
Hindi
Fluent
Tamil
Native
German
Elementary
References
References available upon request.
Timeline
Advertising & marketing Co-ordinator
Bombay Pantry
2025.03 - 2025.08
Master of Science - Digital Marketing and Analytics
Dublin Business School
2025.01 - 2026.01
Ad Operations Analyst Co-ordinator 1
Comcast India Engineering Centre LLP
2021.11 - 2024.07
Bachelor of Business Administration - Business Administration
Women's Christian College
2018.06 - 2021.04