Ian Keeley
Drogheda,Ireland
Summary
Dynamic and results-oriented sales professional with extensive experience in business development, client relationship management, and strategic revenue growth. Proven track record of securing and nurturing commercial partnerships with major national and international brands, including experience creating tailored proposals and managing digital marketing campaigns.
Passionate about football and in particular League of Ireland Football . Season ticket holder with Drogheda United 25+ years.
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Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work history
Senior Sales Executive
Anglo Printers Ltd
Drogheda , Ireland
2022.04 - Current
- Managed a portfolio of B2B clients across various industries, providing strategic marketing and print solutions that support their branding, promotional, and campaign objectives.
- Successfully managed accounts for leading food & beverage companies across Ireland and the UK, supplying custom packaging solutions and ensuring repeat business through reliable delivery, brand consistency, and commercial insight.
- Managed client budgets and timelines while consistently delivering projects under deadline and exceeding expectations
- Created and delivered PowerPoint presentations to pitch to prospective clients, effectively showcasing products, capabilities, and value propositions to win new business and secure long-term contracts.
- Worked on government tender bids to win contracts, supporting business growth through competitive proposal submissions.
- Managed customer relationships and sales activities using CRM platforms, ensuring accurate record-keeping, timely follow-ups, and efficient pipeline management.
- Provided training for junior colleagues, sharing advice in sales strategy, customer service, and internal systems to support their development and contribute to team success.
Business Development Manager
Anglo Printers Ltd
Drogheda , Ireland
2020.12 - 2022.04
- Led the development and successful launch of a new B2B web shop, overseeing the project from initial concept through to go-live, resulting in a new digital revenue stream and improved client ordering experience.
- Oversaw the company’s digital marketing efforts, including planning and publishing social media content, creating email newsletters, and collaborating with an external agency to optimise Google Ads campaigns — contributing to increased website traffic and lead generation.
- Supported directors in identifying and implementing new revenue streams, helping shape the company’s long-term business development strategy and goals
- Reviewed existing client accounts to identify upselling opportunities, leading to increased revenue and deeper client engagement through tailored product and service recommendations.
- Created compelling marketing decks and sponsorship materials that supported clients’ branding goals — experience directly applicable to sponsor engagement in sport.
Account Manager
Custodian Consultancy
Dublin , Ireland
2018.05 - 2020.11
- Managed end-to-end client relationships across a portfolio of B2B clients, delivering print and marketing solutions tailored to industry-specific needs.
- Oversaw print production timelines, coordinated with design and production teams to ensure quality and on-time delivery.
- Developed and executed marketing collateral campaigns, including direct mail, brochures, signage, and promotional items.
- Increased client retention by upselling services, and providing strategic marketing insights.
- Led cross-functional meetings between sales, design, and production to streamline workflow and reduce turnaround times.
Education
Leaving Certifcate -
St Josephs CBS
IRELAND 2002.09 - 2008.05
Skills
- Business Development & Sales
- Project Management
- Communication & Negotiation
Timeline
Senior Sales Executive
Anglo Printers Ltd
2022.04 - Current
Business Development Manager
Anglo Printers Ltd
2020.12 - 2022.04
Account Manager
Custodian Consultancy
2018.05 - 2020.11
Leaving Certifcate -
St Josephs CBS
2002.09 - 2008.05