Huiju Kang
Marketer & Content Creator
Dublin
Summary
Creative content marketer with a strong ability to empathize with audiences and develop strategies that resonate. Experienced in producing targeted marketing content in various formats, such as images and videos, tailored to both the topic and audience. Skilled at analyzing trends and audience reactions to adapt quickly in fast-changing digital environments.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Community Manager
Individual Project
05.2024 - 07.2025
- Community operation for produced and sold merchandise related to Korean TV drama series.
- Managed social media channels effectively. Scheduled and created social media posts to promote product sales. By promoting the product launch schedule, the number of website visitors during the week of the product launch increased by 300% compared to the previous week (8,000 → 24,000).
- Planned and operated a giveaway event to increase website visitors. With a total of six weeks of weekly events, the number of event participants in the last week increased by 400% compared to the first week (200 → 800).
- Recruited new staff and distributed work according to roles for the organic community operation.
Brand Marketing Assistant
Toyou's Dream
Seoul
02.2022 - 06.2024
- Derived insights through the preparation of industry trend analysis data, and suggested new strategy ideas reflecting the analysis results.
- Developed a new brand character based on the company’s core values and branding keywords.
Planned and produced storytelling content for Instagram by creating a relatable character persona that reflects the brand identity and resonates with the target audience.
Marketing Intern
Korean Basketball League
Seoul
09.2021 - 05.2022
- Operating a sub-channel to produce content that is friendly to Korean Basketball League fans, increased SNS followers by 3,000 during the activity period.
- New SNS card news, and YouTube video content production reflecting fans' opinions.
- Planned offline events, and designed prizes for fans to participate in.
Video Editor
Freelace
Seoul
10.2018 - 10.2020
- Produced over 250 videos for Korean broadcasting stations and YouTube channels.
- Delivered edits on time for reviews and final delivery.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Increased viewer retention rates by incorporating dynamic editing styles and innovative visual effects.
Education
Bachelor of Arts - Film Business
Chugye University For The Arts
Seoul, Republic Of Korea 04.2001 -
Skills
Social media management
Social media marketing
Video editing
Photography
Market research
Sales support
Timeline
Community Manager
Individual Project
05.2024 - 07.2025
Brand Marketing Assistant
Toyou's Dream
02.2022 - 06.2024
Marketing Intern
Korean Basketball League
09.2021 - 05.2022
Video Editor
Freelace
10.2018 - 10.2020
Bachelor of Arts - Film Business
Chugye University For The Arts
04.2001 -
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