Hugh Mac Donnell

• As first sales hire in the company, I have been responsible for leading the transition from founder-led sales to building a scalable sales function
• My responsibilities include managing all new business sales end-to-end from prospecting/identifying opportunities, discovery, vision-matching, negotiation and closing
• I have also been responsible for implementing a new qualification framework, sales process and commercial rigor for Amondo (leveraging MEDDPICC)
• Outside of sales, recent projects have included procuring and implementing a new CRM for Amondo. This involved managing a sales process with multiple CRM providers and our subsequent migration from Pipedrive to HubSpot
• I have closed €180k of new business to date, including a contract with a world-leading multi-national betting company

• As an Account Executive in Personio I was responsible for new logo acquisition in the UKI mid-market business
• My daily role included prospecting, qualification (meddic), internal collaboration (with SD, Solution Engineering, Legal, Marketing, Partnerships), project management, forecasting and maintaining data hygiene in Personio's CRM
• I successfully hit ramp target 4 of my first 6 months in this role

• As an Account Executive in Spendesk I was responsible for new logo acquisition in the UKI SMB & mid-market business
• This included managing end-to-end sales from discovery, demo, pricing, negotiation, closing and handover
• Our sales were often complex and required multi-threading, selling to value and demonstrating potential ROI to our prospects
• I adopted a multi-channel and inventive approach of prospecting to peak interest of C-Level, decision makers and economic buyers on a more modern way of managing spending within their companies
• Key Achievements inlcuded; driving a volume of meetings and demos in my first year that increased market revenue 3x for UK/I - 2nd top performing BDR in the team

● Coached and trained new team members to what is now 30+ SDR/BDRs growing out Spendesk

● Year 2 > Account Executive Q1(130%) Q2 (97%) Q3(113%)

● From Senior BDR - AE, working on specifics projects on reasons certain verticals or industries become customers and ‘double-downing’ on them ● With Events experience, I became the ‘in-person’ demo expert post COVID ● Continually working with Marketing, Sales Enablement and Sales Ops to drive new logo acquisition

• Key Achievements inlcuded; driving a volume of meetings and demos in my first year that increased market revenue 3x for UK/I - 2nd top performing BDR in the team

● Coached and trained new team members to what is now 30+ SDR/BDRs growing out Spendesk

• As a Senior Business Development Representative, I was responsible for sourcing new leads and opportunities for the Spendesk Sales teams
• This included identifying ideal customer profiles for the business and focusing on these verticals to drive success
• Collaboration was a key competency of this role and I worked closely with a team of account executives, sales leaders, Marketing, Sales Enablement and Sales Ops to drive new logo acquisition
• Key Achievements included; being the 2nd top performing BDR in the team in my first 6-months which led to a promotion into sales

● My role in Press Up was to develop long lasting and meaningful client relationships that enabled our venues across the group portfolio to engage with a wide audience

● The involved identifying, prospecting into and qualifying new business opportunities that would generate sustainable revenue and growth whilst delivering great customer experiences

● Key achievements included; Reaching 310% of my annual quota 2019