Herald Nazareth
Dubai
Summary
Results-oriented Sales Manager with over 20 years of experience at Coca-Cola in the UAE, recognized for consistently surpassing sales targets and driving significant revenue growth. Expertise in strategic planning, market analysis, and team leadership. Renowned for a strong work ethic, exceptional problem-solving abilities, and adept client relationship management. Proficient in leveraging data-driven insights to optimize sales strategies and enhance market penetration.
Overview
29
29
years of professional experience
Work History
Country Sales Manager
Healthy & Tasty Foodstuff Trading Co. LLC
Dubai, United Arab Emirates
10.2024 - Current
- Go-to-Market Strategy: Collaborated with marketing on product positioning, pricing, promotions, and branding. Managed in-store activities like sampling and displays to drive awareness and trial.
- Sales Team Development: Conducted training on product knowledge and sales techniques. Set KPIs and performance evaluation frameworks.
- Channel Strategies: Developed tailored approaches for supermarkets, convenience stores, and traditional trade. Created incentive programs and trade promotions for key accounts.
- Market Insights: Conducted market research to refine distribution and pricing strategies based on consumer preferences and competitor analysis.
- Regulatory Compliance: Ensured adherence to UAE food safety regulations, certifications, and labeling standards for Healthy Cola.
- Tech Integration: Used CRM tools for route planning, performance tracking, and operational efficiency.
- Post-Launch Optimization: Monitored performance metrics and implemented improvements based on feedback from partners, customers, and the sales team.
Sales Manager - General Trade
Coca-Cola Al-Ahlia Beverages Company LLC
Dubai, United Arab Emirates
01.2020 - 05.2024
- Revitalized business processes by implementing precise routing strategies, meticulously correcting the customer base in Dubai
- Established disciplined routing practices to maximize operational efficiency
- Successfully cultivated key growth behaviors, fostering a culture of inclusivity, agility, curiosity, and empowerment within the team
- Diligently embodied a growth-mindset and committed to setting a compelling vision while empowering my team to reach their fullest potential
- Executed a streamlined and effective route-to-market strategy for the sales team, ensuring comprehensive coverage of existing customers and fostering new business opportunities through strategic account recruitment
- Achieved unparalleled growth by recruiting an increased number of outlets and strategically placing maximum coolers
- Over the past four years, spearheaded a channel-focused, aggressive recruitment drive resulting in the addition of a net 600+ customers, contributing to sustained year-on year growth
- Consistently elevated performance across all KPI's, aligning seamlessly with the organization's strategic priorities and mission
Sales Manager - General Trade
Coca-Cola Al-Ahlia Beverages Company LLC
Abu Dhabi, United Arab Emirates
01.2009 - 01.2019
- Led and managed a sales team in Abu-Dhabi, while focusing on the General Trade sector
- Developed and implemented sales strategies to achieve targets, emphasizing market understanding and the OBPPC model
- Planned and executed channel and route strategies, while fostering positive team culture
- Played a key role in the acquisition of new customer accounts, contributing to both vertical and horizontal expansion of the business
- Developed strong customer relationships, oversaw Account Receivables, and collaborated on trade marketing initiatives
- Promptly addressed customer inquiries and implemented effective bad debt management to ensure financial stability
- Monitored team performance, analyzed sales data, and provided insights for improvement
Sales Supervisor - General Trade
Coca-Cola Al-Ahlia Beverages Company LLC
Abu Dhabi, United Arab Emirates
01.2000 - 01.2008
- Accomplished monthly, quarterly, and annual volume and revenue targets
- Ensured Sales Force Effectiveness (SFE) compliance through regular market visits and reviews
- Met Accounts Receivable management and collection targets
- Conducted route rides with market developers, fostering customer relations for sustained business growth
Sales Supervisor
Tiffany Foods
Abu Dhabi, United Arab Emirates
09.1998 - 12.1999
- Pre-launch preparations, training of new recruited sales representatives, achieving market penetration and credit control, in-store promotions and sampling, weekly reports
Sales Supervisor
Union Beverages Factory
Dubai, United Arab Emirates
02.1996 - 09.1998
- Training the sales personnel, managing sales team, increasing sales figure, participating in special events and exhibitions, conducting weekly sales meetings
Education
Diploma of Higher Education - Post Graduate Diploma in Port Management
Mangalore University
05.1993
Bachelor of Laws -
Shri Vaikunta Baliga Law College
01.1991
Bachelor of Arts -
Sri Mahaveera College
01.1988
Skills
- CRM
- Sales Management
- Leadership
- P&L
- Debtor Days Management
- People Management
- New Product Launch Strategy
- Big Data Analysis
- Execution & Training
Accomplishments
- Dubai
- 25% Net Revenue growth, 11% Volume growth
- 2020: NARTD (Non-Alcoholic Ready-to-Drink): Volume: 3,559,000 (In physical cases), Net Revenue (Excluding Tax): AED 66,962,000
- 2023: NARTD (Non-Alcoholic Ready-to-Drink): Volume: 3,936,743 (In physical cases), Net Revenue (Excluding Tax): AED 83,954,562
- Abu Dhabi
- 2009: NARTD (Non-Alcoholic Ready-to-Drink): Volume: 1,200,000 (In physical cases), Net Revenue (Excluding Tax): AED 23,000,000
- 2019: NARTD (Non-Alcoholic Ready-to-Drink): Volume: 3,149,443 (In physical cases), Net Revenue (Excluding Tax): AED 63,194,150
Languages
English
Arabic
Hindi
Timeline
Country Sales Manager
Healthy & Tasty Foodstuff Trading Co. LLC
10.2024 - Current
Sales Manager - General Trade
Coca-Cola Al-Ahlia Beverages Company LLC
01.2020 - 05.2024
Sales Manager - General Trade
Coca-Cola Al-Ahlia Beverages Company LLC
01.2009 - 01.2019
Sales Supervisor - General Trade
Coca-Cola Al-Ahlia Beverages Company LLC
01.2000 - 01.2008
Sales Supervisor
Tiffany Foods
09.1998 - 12.1999
Sales Supervisor
Union Beverages Factory
02.1996 - 09.1998
Bachelor of Laws -
Shri Vaikunta Baliga Law College
Bachelor of Arts -
Sri Mahaveera College
Diploma of Higher Education - Post Graduate Diploma in Port Management
Mangalore University