HECTOR PERALES
Dublin,Ireland
Summary
Astute Research Analyst accomplished in conducting research and reporting on findings. Develops surveys and data-acquisition strategies to support ongoing analysis.Strong multitasker with high-level critical thinking and analytical skills. Presents complex findings in engaging and digestible presentations.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Market analyst
Vadhsa
Monterrey
01.2020 - 12.2024
- Collated research outcomes into reports that explained complex findings clearly and concisely.
- Responded to internal and external queries about data and research.
- Developed marketing plans to support department strategies.
- Organised marketing plans and programmes to best support business growth and development.
- Leveraged market and competitor data to identify market opportunities and gaps.
- Built public relations strategies for broadened advertising scope.
- Conducted market research to understand customer base and enhance products.
Intelligence Market Analyst
EAM MOSCA
Monterrey
01.2024 - 09.2024
- Conducted surveys and focus groups to understand customer preferences around products.
- Collated research outcomes into reports that explained complex findings clearly and concisely.
- Assisted in the development of a strategic roadmap for expanding into emerging markets
- Performed detailed benchmarking studies comparing key players in the industry, analyzing product portfolios, sales strategies, and market positioning.
- Developed marketing plans to support department strategies.
Junior Community Manager
Xignux
Monterrey
01.2023 - 12.2023
- Focused on organic social media management on Facebook and Instagram. Increased brand awareness through regular posting, community engagement, and strategic hashtag use
- Assisted in planning and scheduling content, including product announcements, client stories, and industry news. Coordinated with the content team to ensure posts aligned with brand tone and messaging.
- Created and executed campaigns to drive traffic and product sales.
- Handled crisis communication with professionalism and proactive mindset to mitigate damage and restore positive image.
- Planned, developed and implemented robust PR strategies to manage brand reputation.
Education
Marketing Bachelor Degree - Marketing
Universidad Tecmilenio
Monterrey 08.2020 - 06.2024
Skills
- Power BI
- Salesforce
- Adobre Creative Cloud
- Customer service excellence
- Creative thinking
- Relationship-building
- Critical-thinking
- Time-management
- Sales and marketing strategy
Languages
Spanish
Native
English
Advanced (C1)
Chinese (Mandarin)
Intermediate (B1)
Certification
Digital Marketing Certificate - Credly (2023)
Timeline
Intelligence Market Analyst
EAM MOSCA
01.2024 - 09.2024
Junior Community Manager
Xignux
01.2023 - 12.2023
Marketing Bachelor Degree - Marketing
Universidad Tecmilenio
08.2020 - 06.2024
Market analyst
Vadhsa
01.2020 - 12.2024
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