Committed and energetic individual with passion for creative marketing with experience in both B2B and B2C marketing, brand management, public relations, relationship management, event management and CMS management. Keeps up to date with and monitors market trends and new technologies to identify marketing opportunities. Experienced in working with teams across design, project management, sales, and development.
Hi, I’m
Heather McDonnell
Marketing Specialist
Summary
Overview
6
years of professional experience
5
years of post-secondary education
Work history
Granite, Dublin, Cork & NYC
Group Marketing Executive
08.2023 - Current
Job overview
- Standalone marketing function reporting to multiple Managing Partners.
- People & operations: internal communications, employer branding & company culture throughout WONDR X Granite merger and other company acquisitions.
- Brand management: company brand updates in progress including brand & logo design, positioning and strategy.
- Contribution to sales bids and tenders.
- Social media management and content creation.
- Creating B2B content - presentations, deck-ware, client newsletters, social media content, articles, case studies, email marketing, and award entries.
- Client Social Media Content: Voice-over artist, video content for TikTok and visual assets.
- CMS/Website management - implementing updates, meta-tagging and page editorialisation.
- Event management - client events, internal team events & company representation at conferences/expos.
- Client relationship management: CMS training, client gifting, and the creation of CRM system combining clients from multiple acquisitions in Ireland and the US.
- Partner management: Joint campaigns, client spotlight articles, events and sales portal updates.
- Office management: managing day to day as well as office renovations and updates.
WONDR, Dublin
Marketing executive
08.2022 - Current
Job overview
- Standalone marketing function reporting to the company Founder & MD.
- Brand management
- Social media management
- Creating B2B content - deck ware, client newsletters, social media content, articles, case studies, email marketing, and award entries.
- CMS/Website management - implementing updates, adding meta descriptions, and page editorialisation.
- Event management - client events and internal team events.
- People & operations: internal communications, employer branding & company culture.
- Client relationship management and partner management
- PR support
The People Group (Marketing People Ltd)
Marketing Executive and Resourcer
05.2021 - 08.2022
Job overview
- Website Management - Wordpress
- Content Creation - Blogs, imagery, video, Social Media Management - LinkedIn, Instagram, Facebook, Twitter
- Email Marketing - Mail Chimp
- Search Engine Optimisation (SEO) - MOZ, Google Analytics
- Liasing with 3rd party agencies
- Content Scheduling - Hootsuite
- CRM Management
- Brand Management
- Reports
- Client Relationship Management- Calls, Emails and Meetings
- Sourcing Candidates for roles
- Ad hoc Administrative duties I report directly into my Director, also working closely with the company MD on marketing campaigns, being the standalone marketing function within the business
- My role The People Group is a Dual role with both Resourcing duties and Marketing duties which include: Marketing: Resourcing:
Walt Disney Company - Disney StoreGrafton Street, Dublin
Cast Mamber
Dec 2019 - May 2021 (1 year & 5 months)
Job overview
- Providing guest service ensuring each guest gets to experience Disney magic.
- B2C Sales and reaching set KPI's and store targets, Processing deliveries.
- Visual merchandising (VM) work and ensuring the shop floor is standardised and full of product.
Burrell Marketing and Publicity
Account Executive - PR (Internship)
05.2018 - 10.2019
Job overview
- Managing my own clients being Vaun Reid Haircare, The Scoop Foundation and Symprove as well as assisting others such as OGX, PrettyLittleThing, Nasty Gal, Boohoo, Tommy Hilfiger, Anthony Peto, SimplyBe Ireland, Oxendales Ireland, and Grace O'Malley Whiskey
- Capturing social media coverage and conducting weekly and monthly coverage reports including press and social media impressions
- Managing all aspects of interviews, photoshoots, product launches and events including budget, vendors, guest lists, social media posts pre and post event to ensure maximum brand exposure
- Managing client's social media accounts by crafting valuable and engaging content, and following trends while working alongside the account manager for Simply Be and Oxendales Ireland, revamping their social media pages and increasing their following by 8,000 in 6 months
- Creating press releases, press packs and assigning them to suitable influencers and celebrities, ensuring event coverage is in the press
- Managing and developing Client, Influencer and Vendor relationships.
Dixons Carphone WarehouseBlanchardstown , Dublin 15
Senior Sales Consultant
10.2018 - 05.2021
Job overview
- Competitive sales (B2C and B2B) with specific targets and store priorities, processing contracts, batching contracts and processing broadband sales, dealing with customers queries, analysing data and adapting sales techniques accordingly, driving sales according to KPI targets given with a special focus on PPCR conversion, processing and consigning in deliveries and consigning out any unnecessary stock, processing online reservations for the store, processing insurance claims ensuring all is compliant with regulations, processing product repairs, organising daily and weekly store banking.
- Designed and created product comparison charts for staff use in order to help boost team sales and hit store targets.
- Designed social media content for the store to be represented on the shopping centres social media platforms.
- Trusted key holder.
Education
UX Design InstituteDublin, Ireland
Higher Diploma from UX Design
09.2022 - 06.2023
University overview
Technical University DublinDublin, Ireland
BSc from Business and Event Management
09.2016 - 06.2020
University overview
Ratoath CollegeRatoath, Meath
Leaving Certificate
09.2010 - 05.2015
University overview
Skills
- Marketing B2B & B2C
- Public Relations
- Internal & External Communications
- Event Management
- Design
- Website & CMS Management
- Brand Management
- People Operations
- User Experience (UX) Design
- Figma
- Canva
- Keynote
- WordPress
- Shopify
- Umbraco
- Kentico CMS
- Adobe Suite
- Miro
- Deckware, presentations and proposals
- Creative and innovative
- Relationship Management
- Stakeholder Management
- Content Creation
- Voiceovers
- Social Media Management
- Content planning
- Company Representation and Presenting
- Email Marketing
- Project Management
- CRM Management
Event Volunteering
Event Volunteering
- Pulse Events
- Hard Working-Class Heroes Festival
- GAA All Stars
- Irish Hospitality Institute Gala Ball
- Dublin Chinese New Year Festival
- Show and Tell Conference
- Holiday World Show
- Career Zoo
- EQUATE Conference
- Kat Von D X Debenhams PA
- Debenhams Fashion Show at Bloom in the Park
- Because Experimental Marketing - Brand Ambassador
- DIT Open Day and staff Christmas Party
- Hope Foundation
- Dogs Trust
Accomplishments
Accomplishments
- Representing company presenting at sponsored events, award ceremonies and more.
- Voted company MVP on multiple occasions within a year.
References
References
References available upon request.Timeline
Group Marketing Executive
Granite
08.2023 - Current
UX Design Institute
Higher Diploma from UX Design
09.2022 - 06.2023
Marketing executive
WONDR
08.2022 - Current
Marketing Executive and Resourcer
The People Group (Marketing People Ltd)
05.2021 - 08.2022
Cast Mamber
Walt Disney Company - Disney Store
Dec 2019 - May 2021 (1 year & 5 months)
Senior Sales Consultant
Dixons Carphone Warehouse
10.2018 - 05.2021
Account Executive - PR (Internship)
Burrell Marketing and Publicity
05.2018 - 10.2019
Technical University Dublin
BSc from Business and Event Management
09.2016 - 06.2020
Ratoath College
Leaving Certificate
09.2010 - 05.2015
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