Hasan Mutlu

Responsibilities:

• Developing and implementing strategic sales and marketing initiatives to drive revenue growth and market expansion within the aviation sector
• Developing and implementing strategic sales and marketing initiatives to drive revenue growth and market expansion
• Collaborating closely with clients to understand their business objectives, aligning marketing efforts with their brand positioning, and delivering tailored solutions that meet their unique requirements
• Utilizing data-driven insights and analytics to evaluate marketing effectiveness, measuring ROI, and refining sales and marketing strategies for maximum impact
• Providing expert guidance and support to internal teams and clients on market positioning, branding, pricing, and promotional activities, ensuring consistent messaging and a compelling customer experience

Responsibilities:

• Leading the operations in Ireland with full P&L accountability, generating >50 m EUR revenue
• Building strategic partnerships with leading brands
• Assessing market conditions for potential opportunities and risk factors
• Identifying key growth opportunities through diligent market analysis and trend evaluation
• Optimizing sales methods to acquire, develop and retain customers
• Establishing pricing and delivery terms based on current market trends and costs

Key Achievements:

• Increased Turkish Airlines’ market share in Ireland by 50% during pandemic, restructuring the operations
• Led the fastest recovery after pandemic in Ireland among the legacy carriers, increasing the capacity by 15% and the profitability by 30% compared to 2019
• Led the sponsorships like 3Arena, Cricket Ireland etc which brought about 50% increase on TK’s brand awareness in Ireland
• Built strategic partnerships in the Irish market and Increased Turkish Airlines’ rank from #8 to #1 in terms of sales volume in top 3 Travel agencies in Ireland

Responsibilities:

• Coaching and mentoring sales teams to deliver confident, assured face-to-face selling across various B2B and B2C platforms
• Advising improvements to achieve the sales targets of the company
• Formulating plans to create trainings for the sales personnel (outstations)

Key Achievements:

• Developed trainings for Country and sales managers
• Built-up a development program for the worldwide offices and the managers, covering all commercial, operational and financial aspects
• Led the preparation process of the “Country Manager’s Manual”

Responsibilities:

• Leading the highest revenue generating office of Turkish Airlines (>250 m usd) with full P&L accountability
• Assessing market conditions for potential opportunities and risk factors
• Formulating marketing & sales strategies in accordance with the dynamic market conditions
• Optimizing sales methods to best acquire, develop and retain customers

Key Achievements:

• Restructured the sales channels, pax segmentation and POS strategy during the crisis after the Tsunami in Japan
• Built strategic partnerships and network with key channels that led to launching Haneda operations and increase of TK’s traffic rights to Japan
• Launched double daily flights
• Increased profit by 50% (>40m usd) generating over 350m usd revenue, becoming the most profitable station of TK network through optimal strategies
• Transformed organization and culture into a customer obsessed and efficient team

Responsibilities:

• P&L accountability for the entire operations in Kazakhstan generating >50m USD revenue through scheduled and >30m USD through charter flights
• Leading the most intensive charter operations of TK, from 12 different cities of Kazakhstan
• Building strategic partnerships with leading key trade partners in the market
• Vice chairman of the Turkish-Kazakh business Association

Key Achievements:

• Introduced charter operations from Kazakhstan (12 cities) to Turkey (3 cities) that generated >30m USD revenue every year in addition to the scheduled flights
• Increased Turkish Airlines’ market share from 10% to 25% in 4 years, ranking up to #1 from #5 in terms of sales volume within the travel industry
• Implemented strict revenue management policy due to capacity restrictions in KZ that brought about the highest profit margin in TK network
• Launched cargo operations that generated additional >10m usd annually

Responsibilities:

• Leading the new route with full P&L accountability
• Establishing the offices in Lagos & Abuja
• Setting up sales channels
• Assessing market conditions for potential opportunities and risk factors
• Building strategic partnerships with key clients and stakeholders
• Formulating incentive and marketing strategies tailored precisely to align with the distinctive expectations and prevailing market conditions in Nigeria

Key Achievements:

• Launched Lagos flights and established the sales offices in Lagos & Abuja
• Introduced the product and flights to the stakeholders, utilizing different marketing tools
• Set up and launched DCS system & e-ticketing in Nigeria
• Implemented strategic vendor negotiations to streamline costs and maximize savings, resulting in a notable reduction of expenses
• Executed a remarkable turnaround, reversing a -5% loss in year one and achieving a remarkable 5% profit in year two, driven by customer-centric propositions and comprehensive end-to-end execution of commercial and operational strategies