HARRIET CULLEN
Aylesbury
Summary
Extremely motivated performer and knowledgeable Senior Assistant Buyer, with strong understanding of the Retail Industry, trend and commerciality, with a proven track record of success. Highly experienced in Buying, Product Development, Analysis and Brand Management within clothing and non clothing, in relation to delivering strategies, brand missions and performance growth. Providing strong work ethic, efficient decision making and passion to work collaboratively with brands, suppliers and professionals.
Overview
9
9
years of professional experience
Work History
Senior Assistant Buyer
ASOS
05.2022 - Current
- 8 years experience buying both branded and own buy product, in large, fast-paced retailers
- Currently buying 4th biggest brand within ASOS, Inditex brand, Bershka
- Working without Buyer, reporting directly in Head of Buying
- Managing 1,200 options per season, across multiple product categories worth over £33 million intake value
- Work on 2-8 week lead time to ensure reactive & agile trading in response to current market conditions, trading 36% of OTB in season
- Delivered double digit growth within the year, achieving best STD sales of £50m (+31%) and best net profit season +35% for AW24 and markdown reduction of -5%
- Planned category spends and strategies alongside Merchandiser, growing profit driving categories and declining loss leaders in order to achieve sales plan and meet key strategic KPI's
- Built strong and collaborative brand partnerships to secure key brand on-boarding, exclusive product launches and marketing & media agreements
- Collaborated with cross-functional teams to execute high value campaigns from end-to-end, encompassing Social, Marketing and Studio Productions teams which delivered significant incremental sales and conversion growth
- Drove Day Dresses success and growth for AW24, increased sales +107% vs LY, reduced returns rate of -9% and a profit increase of +22%
- With 28% of AW24 range developed as exclusives, which delivered double digit sales growth YoY and only 11% markdown
- Delivered department & brand seasonal strategies to internal directors at Inditex and ASOS
- Managed branded Production and Buy The Look teams to improve and implement ways of working across Digital Trading, Studios and Brands to increase brand exposure in key marketing campaigns and site homepage
- Support, nurture & drive development of team members through performance tracking and succession planning
Buyers Assistant
Missguided
05.2017 - 04.2018
- Managed and ensured all Critical Path KPI's were met
- Checked and updated Order Confirmations received from and sent to suppliers
- Managed, gold sealed and raised PO's with strong level of accuracy and efficiency using systems, Merit and Excel
- Full autonomy of fit sessions with Garment Technologist, delivered commercial feedback and accurately recorded all notes
- Managed development of Soft Accessories ranges for Wholesale Partners, leading price negotiations with suppliers to protect positive wholesale margin growth
- Organised and managed all samples, ensuring were available to maintain key dates of Critical Path
- Ensured new BA's were trained & supported
- Managed and collaborated with other departments in onboarding process of new suppliers, ensuring paperwork and set up processes were completed accurately
Retail Sales Associate
Reiss
06.2016 - 04.2017
Education
Bachelor of Arts - Fashion Buying and Merchandising
Manchester Metropolitan University
Manchester, MAN06.2019
Skills
- Microsoft Excel
- Analytical Thinking
- Product Development
- Brand Partnership management
- Trend Research
- Range Building
- KPI Focused
- Complex Problem Solving
- Managing Team
- Strategic Thinking
- Proactive, driven & efficient
- Commercial Awareness
- Agile
Timeline
Senior Assistant Buyer
ASOS
05.2022 - Current
Buyers Assistant
Missguided
05.2017 - 04.2018
Retail Sales Associate
Reiss
06.2016 - 04.2017
Bachelor of Arts - Fashion Buying and Merchandising
Manchester Metropolitan University
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