HANIEH MEHDIZADEH
Digital Marketing
Dubai
Summary
Marketing professional with expertise in content creation, influencer collaborations, and campaign execution. Proven track record in driving audience engagement, event marketing, and increasing brand visibility. Passionate about creating data-driven strategies that lead to measurable business growth.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Executive
Kcal Life
01.2024 - 12.2024
- Crafted a dynamic content strategy, designing an engaging calendar that increased audience interactions by 30%
- Designed eye-catching promotional materials and multimedia experiences, captivating audiences and expanding brand reach by 25%
- Executed high-impact campaigns, achieving a 24% increase in sales during the Valentine's campaign through strategic promotions
- Onboarded, trained, and managed 60+ brand ambassadors and influencers, ensuring alignment with marketing objectives and maximizing campaign reach
- Spearheaded event marketing, generating 400+ leads from activations like Battle of the Vikings & Squat wolf's 8th anniversary
- Orchestrated targeted advertising strategies across Meta and Google Ads, boosting conversions by 35% within three months
Marketing Associate
LINK VIVA
06.2023 - 08.2023
- Assisted in the WFDSA event, supporting event logistics, marketing execution, and audience engagement, contributing to a 30% increase in attendee participation
- Conducted market research & competitor analysis, identifying key trends that optimized campaign messaging and boosted event visibility by 20%
Marketing Intern
Brief Agency
01.2022 - 06.2022
- Assisted in campaign planning & execution for L'Oréal (Garnier & Men Expert), Huawei Mobile P5, and LG's 'Life in Ease', contributing to a 20% increase in brand engagement
- Spearheaded promotional campaigns and influencer partnerships, boosting product awareness by 15% across multiple channels
- Conducted market research & ad targeting analysis, leading to a 10% improvement in ad conversion rates
- Strategically managed Meta and Google Ads budgets, enhancing cost-per-click and amplifying ROI by 18%
Education
Masters of Science - Business Analytics and Consultancy
Heriot Watt University
03.2025
Bachelor's - Business Management and Administration
Tehran Azad University
07.2022
Skills
- Digital Marketing (Paid Ads, SEO,
Social Media, Content Strategy) - Google Ads & Meta Business Suite (Budgeting, A/B Testing)
- Campaign Planning & Brand
Storytelling - Market Research & competitive
Analysis
Certification
- Google Garage Digital Marketing Certification
- SEO HubSpot Academy
- Completed Microsoft and Accounting Course
Timeline
Marketing Executive
Kcal Life
01.2024 - 12.2024
Marketing Associate
LINK VIVA
06.2023 - 08.2023
Marketing Intern
Brief Agency
01.2022 - 06.2022
Bachelor's - Business Management and Administration
Tehran Azad University
Masters of Science - Business Analytics and Consultancy
Heriot Watt University
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