Ha Phung
Galway,Galway
Summary
Driven marketing professional with flair for creativity and strategic planning, bringing strong analytical skills and communication abilities. Proven track record in project management and team leadership, with focus on brand development and market analysis, mostly in Vietnam. Ready to explore and learn from global environment, contributing to the institution and enhancing self skills.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Co-founder/ Chief Marketing Officer
BLUESEA NETWORK Ltd.,
Hanoi, Vietnam
06.2022 - 06.2024
- Developed market research, product and brand positioning, go-to-market strategy for start-up.
- Built brand identity, owned media channels and sales materials.
- Identified market opportunities for business expansion, making appointment with 6 investors.
- Initiated partnerships with other businesses to enhance brand visibility.
- Achieved product-market fit and generated 2 first signed contracts.
Chief Marketing Officer
GALAXY EDUCATION Ltd., (HOCMAI.VN)
Hanoi, Vietnam
02.2021 - 12.2021
- Headed up PR & Marketing Department
- Developed strategic marketing plans for brand growth.
- Led multi-channel campaigns to enhance brand visibility and optimize ROI
- Streamlined internal communication processes for improved efficiency.
- Fostered cross-functional partnerships to drive business objectives.
- Achieved target of 5 millions user (hocmai.vn), successful “Speak to lead” annual contest, accompanied with US Embassy.
Head of marketing
VIETTEL POST JOINT-STOCK CORPORATION
Hanoi, Vietnam
05.2018 - 08.2020
- Headed up Marketing department, with team of 15 HO members and 60 branch members, contributing to average annual growth of 53,4%.
- Led Brand Re-positioning campaign for Viettel Post in 2019
- Led cross-functional teams for successful product launches of Viettel Post App with achievement of nearly 500,000 users in the first 2 months, maintaining monthly growth rate at 8% in active users during 2 years.
- Led multi-channel campaigns for launching of “MyGo – Ride-hailing and online delivery” with more than 20,000 drivers and “Voso.com –
E-comerce website” with nearly 70,000 merchants in the first 6 months.
Marketing Manager
DANAMECO MEDICAL JOINT-STOCK CORPORATION
Da Nang, Vietnam
03.2017 - 04.2018
- Headed up PR & marketing department
- Conducted market research, identifying emerging trends and opportunities.
- Led cross-functional teams for successful product launches of non-woven fabric and first-aid kits.
Acting Marketing Manager
VINECO LLC., - VINGROUP
Hanoi, Vietnam
05.2015 - 04.2017
- Managed cooperations with research, branding and digital agencies to conduct market research, develop product and brand positioning, create brand identity, build website and owned social channels.
- Led VINECO brand launching campaign as the first high-tech agriculture brand in Vietnam
- Managed brand identity and visual merchandizing in more than 1,000 distribution points throughout the country.
Education
Bachelor of Arts - Economics and International Business
Hanoi Foreign Trade University
Hanoi, Vietnam 09.2009 - 10.2013
Master of Arts - Digital Marketing
University of Galway
Galway, County Galway 09.2024 -
Skills
- Strategic planning
- Brand development
- Influencer outreach
- Affiliate marketing knowledge
- Data interpretation
- Conversion rate optimisation
Certification
Fellow of Ireland Fellows Program 2024/2025
Timeline
Master of Arts - Digital Marketing
University of Galway
09.2024 -
Co-founder/ Chief Marketing Officer
BLUESEA NETWORK Ltd.,
06.2022 - 06.2024
Chief Marketing Officer
GALAXY EDUCATION Ltd., (HOCMAI.VN)
02.2021 - 12.2021
Head of marketing
VIETTEL POST JOINT-STOCK CORPORATION
05.2018 - 08.2020
Marketing Manager
DANAMECO MEDICAL JOINT-STOCK CORPORATION
03.2017 - 04.2018
Acting Marketing Manager
VINECO LLC., - VINGROUP
05.2015 - 04.2017
Bachelor of Arts - Economics and International Business
Hanoi Foreign Trade University
09.2009 - 10.2013
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