Gulnaz Mansuri

Deloitte - Salesforce Product Owner – Financial Services Cloud & Marketing Cloud

Prioritized and managed Salesforce backlog for Financial Services Cloud and Marketing Cloud, aligning with stakeholder needs.

Worked with business stakeholders to gather requirements, define features, and prioritize enhancements.

Conducted workshops and requirement sessions with business and technical teams.

Created and reviewed user stories and acceptance criteria and worked closely with the delivery partner.

Supported testing and UAT, reviewed delivered features, and approved and closed user stories.

Acted as a key link between business stakeholders, delivery teams, and Salesforce teams, while ensuring successful delivery.

Identified and implemented enhancements to Salesforce processes and user experience, driving increased adoption.

Deloitte, Salesforce Business Analyst , Public Sector Client / April 2025- Jan 2026

• Developed detailed user stories and acceptance criteria to define business requirements and align development efforts.
• Collaborated with stakeholders to gather and analyze business requirements, translating them into Salesforce solutions that met organizational goals.
• Explained user stories and requirements to development teams, facilitating clear understanding of business needs and technical specifications.
• Facilitated client calls to present user stories and collect feedback for continuous improvement.

Deloitte, Salesforce Marketing Cloud Business Analyst , Public Sector Client / May 2024 - April 2025

• Collaborated with marketing stakeholders to analyze business requirements and translate them into Salesforce Marketing Cloud solutions that support organizational goals.
• Created detailed user stories and acceptance criteria to clearly define marketing requirements and ensure alignment with development efforts.
• Conducted client calls to present user stories and gather actionable feedback for refinement.
• Developed and maintained comprehensive documentation, including business requirements and functional specifications, to ensure clarity and alignment across projects.

• Led the functional design and implementation of Salesforce solutions, including Sales Cloud, Service Cloud, and Community Cloud, to meet business requirements.
• Gathered and analyzed business requirements, translating them into scalable Salesforce configurations and customizations to enhance user experience.
• Configured Salesforce features such as flows, validation rules, custom objects, and fields to optimize business processes.
• Collaborated with stakeholders to prioritize requirements and manage project timelines and deliverables.
• Conducted user training sessions and created documentation, facilitating effective adoption and usage of Salesforce solutions.
• Served as primary point of contact for Salesforce-related issues and enhancements, troubleshooting and resolving issues to ensure system reliability.
• Provided leadership and mentorship to junior team members, fostering a collaborative and supportive team environment.

• Configured and customized Salesforce to align with business processes and workflows, enhancing usability through tailored objects, fields, page layouts, and validation rules.
• Managed user profiles, roles, permission sets, and sharing rules to ensure appropriate access and security within the system.
• Developed and maintained reports and dashboards that delivered actionable insights to stakeholders, facilitating informed decision-making.
• Trained and supported users by creating documentation and conducting training sessions, and fostering effective adoption and utilization of Salesforce.
• Conducted data imports, exports, and data cleanup activities to maintain data integrity and quality.

• Analyzed business requirements for ZNet Technology client solutions.
• Documented process workflows and functional specifications for development teams.
• Facilitated stakeholder meetings to clarify scope and priorities.
• Collaborated with channel partners to establish and maintain strong relationships, promptly addressing issues to align with company objectives.
• Facilitated partner training sessions and workshops to enhance product knowledge and refine sales techniques, directly contributing to improved performance.

• Coordinated follow-up activities with sales team to ensure timely responses to customer inquiries, enhancing customer satisfaction.
• Prepared sales materials and documentation for telephone-based sales campaigns while providing administrative support, including scheduling meetings and organizing sales-related documents.
• Maintained accurate records of sales interactions and customer information in CRM software.